Fragrances in Thailand to 2014

Introduction

This databook provides key data and information on the fragrances market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: female, male and unisex fragrances.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the fragrances market, including company overview, key facts and business description

Highlights

The market for fragrances in Thailand increased at a compound annual growth rate of 22.7% between 2004 and 2009.

The female fragrances category led the fragrances market in Thailand, accounting for a share of 74.3%.

Leading players in Thai fragrances market include EstŽe Lauder Companies Inc., The, Coty Inc and Avon Products, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Thai Baht), 2004?09 20
Value analysis (Thai Baht), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Estee Lauder Companies Inc., The 37
Coty Inc. 40
Chapter 5 Category Analysis: Female Fragrances 42
Value analysis (Thai Baht), 2004?09 42
Value analysis (Thai Baht), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Male Fragrances 59
Value analysis (Thai Baht), 2004?09 59
Value analysis (Thai Baht), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Unisex Fragrances 76
Value analysis (Thai Baht), 2004?09 76
Value analysis (Thai Baht), 2009?14 77
Value analysis (US dollars), 2004?09 79
Value analysis (US dollars), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 New Product Development 101
Product launches over time 101
Recent product launches 103
Chapter 10 Macroeconomic Profile 104
Macroeconomic Indicators 104
Chapter 11 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 12 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Fragrances, Thailand, value by category (THBm), 2004?14 22
Figure 2: Fragrances, Thailand, category growth comparison, by value, 2004?14 24
Figure 3: Fragrances, Thailand, volume by category (units, million), 2004?14 27
Figure 4: Fragrances, Thailand, category growth comparison, by volume, 2004?14 27
Figure 5: Fragrances, Thailand, company share by value (%), 2008?09 30
Figure 6: Fragrances, Thailand, distribution channels by value (%), 2008?09 33
Figure 7: Female fragrances, Thailand, value by segment (THBm), 2004?14 44
Figure 8: Female fragrances, Thailand, category growth comparison, by value, 2004?14 46
Figure 9: Female fragrances, Thailand, volume by segment (units, million), 2004?14 49
Figure 10: Female fragrances, Thailand, category growth comparison, by volume, 2004?14 49
Figure 11: Female fragrances, Thailand, company share by value (%), 2008?09 52
Figure 12: Female fragrances, Thailand, distribution channels by value (%), 2008?09 55
Figure 13: Male fragrances, Thailand, value by segment (THBm), 2004?14 61
Figure 14: Male fragrances, Thailand, category growth comparison, by value, 2004?14 63
Figure 15: Male fragrances, Thailand, volume by segment (units, million), 2004?14 66
Figure 16: Male fragrances, Thailand, category growth comparison, by volume, 2004?14 66
Figure 17: Male fragrances, Thailand, company share by value (%), 2008?09 69
Figure 18: Male fragrances, Thailand, distribution channels by value (%), 2008?09 72
Figure 19: Unisex fragrances, Thailand, value by segment (THBm), 2004?14 78
Figure 20: Unisex fragrances, Thailand, category growth comparison, by value, 2004?14 80
Figure 21: Unisex fragrances, Thailand, volume by segment (units, million), 2004?14 83
Figure 22: Unisex fragrances, Thailand, category growth comparison, by volume, 2004?14 83
Figure 23: Unisex fragrances, Thailand, company share by value (%), 2008?09 85
Figure 24: Unisex fragrances, Thailand, distribution channels by value (%), 2008?09 88
Figure 25: Global fragrances market split (value terms, 2009), top five countries 93
Figure 26: Global fragrances market value, 2004Ð09, top five countries 95
Figure 27: Global fragrances market split (volume terms, 2009), top five countries 97
Figure 28: Global fragrances market volume, 2004Ð09, top five countries 99
Figure 29: Annual data review process 110

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Thailand, value by category (THBm), 2004?09 20
Table 4: Fragrances, Thailand, value forecast by category (THBm), 2009?14 21
Table 5: Fragrances, Thailand, value by category ($m), 2004?09 23
Table 6: Fragrances, Thailand, value forecast by category ($m), 2009?14 23
Table 7: Fragrances, Thailand, volume by category (units, million), 2004?09 25
Table 8: Fragrances, Thailand, volume forecast by category (units, million), 2009?14 26
Table 9: Fragrances, Thailand, brand share by value (%), 2008?09 28
Table 10: Fragrances, Thailand, value by brand (THBm), 2008?09 29
Table 11: Fragrances, Thailand, company share by value (%), 2008?09 31
Table 12: Fragrances, Thailand, value by company (THBm), 2008?09 31
Table 13: Fragrances, Thailand, distribution channels by value (%), 2008?09 32
Table 14: Fragrances, Thailand, value by distribution channel (THBm), 2008?09 32
Table 15: Fragrances, Thailand, expenditure per capita (THB), 2004?09 34
Table 16: Fragrances, Thailand, forecast expenditure per capita (THB), 2009?14 34
Table 17: Fragrances, Thailand, expenditure per capita ($), 2004?09 35
Table 18: Fragrances, Thailand, forecast expenditure per capita ($), 2009?14 35
Table 19: Fragrances, Thailand, consumption per capita (units), 2004?09 36
Table 20: Fragrances, Thailand, forecast consumption per capita (units), 2009?14 36
Table 21: Estee Lauder Companies Inc., The key facts 37
Table 22: Coty Inc. key facts 40
Table 23: Female fragrances, Thailand, value by segment (THBm), 2004?09 42
Table 24: Female fragrances, Thailand, value forecast by segment (THBm), 2009?14 43
Table 25: Female fragrances, Thailand, value by segment ($m), 2004?09 45
Table 26: Female fragrances, Thailand, value forecast by segment ($m), 2009?14 45
Table 27: Female fragrances, Thailand, volume by segment (units, million), 2004?09 47
Table 28: Female fragrances, Thailand, volume forecast by segment (units, million), 2009?14 48
Table 29: Female fragrances, Thailand, brand share by value (%), 2008?09 50
Table 30: Female fragrances, Thailand, value by brand (THBm), 2008?09 51
Table 31: Female fragrances, Thailand, company share by value (%), 2008?09 53
Table 32: Female fragrances, Thailand, value by company (THBm), 2008?09 53
Table 33: Female fragrances, Thailand, distribution channels by value (%), 2008?09 54
Table 34: Female fragrances, Thailand, value by distribution channel (THBm), 2008?09 54
Table 35: Female fragrances, Thailand, expenditure per capita (THB), 2004?09 56
Table 36: Female fragrances, Thailand, forecast expenditure per capita (THB), 2009?14 56
Table 37: Female fragrances, Thailand, expenditure per capita ($), 2004?09 57
Table 38: Female fragrances, Thailand, forecast expenditure per capita ($), 2009?14 57
Table 39: Female fragrances, Thailand, consumption per capita (units), 2004?09 58
Table 40: Female fragrances, Thailand, forecast consumption per capita (units), 2009?14 58
Table 41: Male fragrances, Thailand, value by segment (THBm), 2004?09 59
Table 42: Male fragrances, Thailand, value forecast by segment (THBm), 2009?14 60
Table 43: Male fragrances, Thailand, value by segment ($m), 2004?09 62
Table 44: Male fragrances, Thailand, value forecast by segment ($m), 2009?14 62
Table 45: Male fragrances, Thailand, volume by segment (units, million), 2004?09 64
Table 46: Male fragrances, Thailand, volume forecast by segment (units, million), 2009?14 65
Table 47: Male fragrances, Thailand, brand share by value (%), 2008?09 67
Table 48: Male fragrances, Thailand, value by brand (THBm), 2008?09 68
Table 49: Male fragrances, Thailand, company share by value (%), 2008?09 70
Table 50: Male fragrances, Thailand, value by company (THBm), 2008?09 70
Table 51: Male fragrances, Thailand, distribution channels by value (%), 2008?09 71
Table 52: Male fragrances, Thailand, value by distribution channel (THBm), 2008?09 71
Table 53: Male fragrances, Thailand, expenditure per capita (THB), 2004?09 73
Table 54: Male fragrances, Thailand, forecast expenditure per capita (THB), 2009?14 73
Table 55: Male fragrances, Thailand, expenditure per capita ($), 2004?09 74
Table 56: Male fragrances, Thailand, forecast expenditure per capita ($), 2009?14 74
Table 57: Male fragrances, Thailand, consumption per capita (units), 2004?09 75
Table 58: Male fragrances, Thailand, forecast consumption per capita (units), 2009?14 75
Table 59: Unisex fragrances, Thailand, value by segment (THBm), 2004?09 76
Table 60: Unisex fragrances, Thailand, value forecast by segment (THBm), 2009?14 77
Table 61: Unisex fragrances, Thailand, value by segment ($m), 2004?09 79
Table 62: Unisex fragrances, Thailand, value forecast by segment ($m), 2009?14 79
Table 63: Unisex fragrances, Thailand, volume by segment (units, million), 2004?09 81
Table 64: Unisex fragrances, Thailand, volume forecast by segment (units, million), 2009?14 82
Table 65: Unisex fragrances, Thailand, brand share by value (%), 2008?09 84
Table 66: Unisex fragrances, Thailand, value by brand (THBm), 2008?09 84
Table 67: Unisex fragrances, Thailand, company share by value (%), 2008?09 86
Table 68: Unisex fragrances, Thailand, value by company (THBm), 2008?09 86
Table 69: Unisex fragrances, Thailand, distribution channels by value (%), 2008?09 87
Table 70: Unisex fragrances, Thailand, value by distribution channel (THBm), 2008?09 87
Table 71: Unisex fragrances, Thailand, expenditure per capita (THB), 2004?09 89
Table 72: Unisex fragrances, Thailand, forecast expenditure per capita (THB), 2009?14 89
Table 73: Unisex fragrances, Thailand, expenditure per capita ($), 2004?09 90
Table 74: Unisex fragrances, Thailand, forecast expenditure per capita ($), 2009?14 90
Table 75: Unisex fragrances, Thailand, consumption per capita (units), 2004?09 91
Table 76: Unisex fragrances, Thailand, forecast consumption per capita (units), 2009?14 91
Table 77: Global fragrances market value, 2009 92
Table 78: Global fragrances market split (value terms ($m), 2009), top five countries 95
Table 79: Global fragrances market volume, 2009 96
Table 80: Global fragrances market split (volume terms, 2009), top five countries 99
Table 81: Leading players, top five countries 100
Table 82: Thailand fragrances new product launches reports, by company, 2009 101
Table 83: Thailand fragrances new product launches SKUs, by company, 2009 101
Table 84: Thailand fragrances new product launches (reports), by flavor and fragrances, 2009 102
Table 85: Thailand fragrances new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 86: Thailand fragrances new product launches (reports), by package tags or claims, 2009 103
Table 87: Thailand fragrances new product launches - recent five launches (2009) 103
Table 88: Thailand population, by age group, 2004?09 (millions) 104
Table 89: Thailand population forecast, by age group, 2009?14 (millions) 105
Table 90: Thailand population, by gender, 2004?09 (millions) 105
Table 91: Thailand population forecast, by gender, 2009?14 (millions) 106
Table 92: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 106
Table 93: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 106
Table 94: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 107
Table 95: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 107
Table 96: Thailand real GDP, 2004?09 ($bn, 2000 prices) 107
Table 97: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 108
Table 98: Thailand consumer price index, 2004?09 (2000=100) 108
Table 99: Thailand consumer price index, 2009?14 (2000=100) 108


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