Fragrances in New Zealand

Introduction

Fragrances in New Zealand industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the New Zealand fragrances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fragrances market consists of the retail sale of female fragrances, male fragrances and unisex fragrances. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2010 annual average exchange rates.

*The New Zealand fragrances market generated total revenues of $76.1 million in 2010, representing a compound annual growth rate (CAGR) of 4% for the period spanning 2006-2010.

*Female fragrances sales proved the most lucrative for the New Zealand fragrances market in 2010, generating total revenues of $49.1 million, equivalent to 64.6% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.5% for the five-year period 2010-2015, which is expected to lead the market to a value of $90.4 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in New Zealand

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in New Zealand

Leading company profiles reveal details of key fragrances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the New Zealand fragrances market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the New Zealand economy

Key Questions Answered

What was the size of the New Zealand fragrances market by value in 2010?

What will be the size of the New Zealand fragrances market in 2015?

What factors are affecting the strength of competition in the New Zealand fragrances market?

How has the market performed over the last five years?

Who are the top competitiors in New Zealand's fragrances market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Coty Inc 22
Revlon, Inc. 24
Procter & Gamble Company, The 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: New Zealand fragrances market value: $ million, 2006–10 10
Table 2: New Zealand fragrances market volume: million units, 2006–10 11
Table 3: New Zealand fragrances market segmentation I:% share, by value, 2010 12
Table 4: New Zealand fragrances market segmentation II: % share, by value, 2010 13
Table 5: New Zealand fragrances market share: % share, by value, 2010 14
Table 6: Coty Inc: key facts 22
Table 7: Revlon, Inc.: key facts 24
Table 8: Revlon, Inc.: key financials ($) 26
Table 9: Revlon, Inc.: key financial ratios 26
Table 10: Procter & Gamble Company, The: key facts 28
Table 11: Procter & Gamble Company, The: key financials ($) 30
Table 12: Procter & Gamble Company, The: key financial ratios 30
Table 13: New Zealand fragrances market distribution: % share, by value, 2010 32
Table 14: New Zealand fragrances market value forecast: $ million, 2010–15 33
Table 15: New Zealand fragrances market volume forecast: million units, 2010–15 34
Table 16: New Zealand size of population (million), 2006–10 35
Table 17: New Zealand gdp (constant 2000 prices, $ billion), 2006–10 35
Table 18: New Zealand gdp (current prices, $ billion), 2006–10 35
Table 19: New Zealand inflation, 2006–10 36
Table 20: New Zealand consumer price index (absolute), 2006–10 36
Table 21: New Zealand exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: New Zealand fragrances market value: $ million, 2006–10 10
Figure 2: New Zealand fragrances market volume: million units, 2006–10 11
Figure 3: New Zealand fragrances market segmentation I:% share, by value, 2010 12
Figure 4: New Zealand fragrances market segmentation II: % share, by value, 2010 13
Figure 5: New Zealand fragrances market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the fragrances market in New Zealand, 2010 15
Figure 7: Drivers of buyer power in the fragrances market in New Zealand, 2010 17
Figure 8: Drivers of supplier power in the fragrances market in New Zealand, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the fragrances market in New Zealand, 2010 19
Figure 10: Factors influencing the threat of substitutes in the fragrances market in New Zealand, 2010 20
Figure 11: Drivers of degree of rivalry in the fragrances market in New Zealand, 2010 21
Figure 12: Revlon, Inc.: revenues & profitability 27
Figure 13: Revlon, Inc.: assets & liabilities 27
Figure 14: Procter & Gamble Company, The: revenues & profitability 31
Figure 15: Procter & Gamble Company, The: assets & liabilities 31
Figure 16: New Zealand fragrances market distribution: % share, by value, 2010 32
Figure 17: New Zealand fragrances market value forecast: $ million, 2010–15 33
Figure 18: New Zealand fragrances market volume forecast: million units, 2010–15 34


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