France Consumer Car Wash Survey

Datamonitor has surveyed motorists regarding their car washing behaviour, preferences and service satisfaction. Specifically the study reveals how frequently motorists wash their car, the channels used and the popularity of each. It also assesses what is important to motorists when they are selecting how to wash their car and measures how different wash types perform in meeting their expectations.

Report Highlights
Motorists are more inclined to use a car wash at a service station than a standalone wash. Around 10% more motorists in France have used a service station branded automatic wash, such as Total, than have used an independent brand of car wash, such as Elephant Blue.

Motorists that mostly commonly use standalone automatic washes cover greater distances than those who use other types of car wash services. The group who use this wash method more than any other exceed 300km per week.

Respondents were asked to rate the relative importance of different car wash competencies when selecting which method to use. Motorists are least concerned with the time taken over the car wash and the level of personal effort invested. This is why hand car washing at home continues to be a popular method of washing.
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ABOUT DATAMONITOR 2
OVERVIEW 4
This product is delivered in a PowerPoint (.ppt) and the survey data is in Data pack format (.xls). Please select these download options from the side of the page. 4
Introduction 4
Scope 4
Key reasons to use this brief 4
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