Datamonitor's Air Fresheners: Global Industry Guide is an essential resource for top-level data and analysis covering the Air Fresheners industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global air fresheners market grew by 4.9% in 2008 to reach a value of $5.2 billion.
In 2013, the global air fresheners market is forecast to have a value of $6.5 billion, an increase of 25% since 2008.
The global air fresheners market grew by 3.1% in 2008 to reach a volume of 1.8 billion units.
In 2013, the global air fresheners market is forecast to have a volume of 2.1 billion units, an increase of 15.7% since 2008.
Electrical air fresheners product sales generated 34.8% of the global air fresheners market's overall revenues.
Europe accounts for 44.3% of the global air fresheners market's value.
S.C. Johnson & Son, Inc. accounts for 33.6% of the global air fresheners market's value.
Supermarkets and hypermarkets lead the global air fresheners market, distributing 62.3% of the market's overall value.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The air fresheners market consists of continuous air freshener, electrical air freshener and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.
Report Highlights
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