TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fromage frais 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Fromage Frais 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company and brand share analysis 13
Distribution analysis 15
Expenditure and consumption per capita 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Fromage frais, US, value ($m), 2004?14 10
Figure 2: Fromage frais, US, volume (kg, million), 2004?14 12
Figure 3: Fromage frais, US, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 25
LIST OF TABLES
Table 1: Fromage frais category definitions 3
Table 2: Fromage frais distribution channels 4
Table 3: Fromage frais, US, value ($m), 2004?09 9
Table 4: Fromage frais, US, value forecast ($m), 2009?14 10
Table 5: Fromage frais, US, volume (kg, million), 2004?09 11
Table 6: Fromage frais, US, volume forecast (kg, million), 2009?14 12
Table 7: Fromage frais, US, brand share by value (%), 2008?09 13
Table 8: Fromage frais, US, value by brand ($m), 2008?09 13
Table 9: Fromage frais, US, company share by value (%), 2008?09 14
Table 10: Fromage frais, US, value by company ($m), 2008?09 14
Table 11: Fromage frais, US, distribution channels by value (%), 2008?09 15
Table 12: Fromage frais, US, value by distribution channel ($m), 2008?09 15
Table 13: Fromage frais, US, expenditure per capita ($), 2004?09 17
Table 14: Fromage frais, US, forecast expenditure per capita ($), 2009?14 17
Table 15: Fromage frais, US, consumption per capita (kg), 2004?09 18
Table 16: Fromage frais, US, forecast consumption per capita (kg), 2009?14 18
Table 17: US population, by age group, 2004?09 (millions) 19
Table 18: US population forecast, by age group, 2009?14 (millions) 20
Table 19: US population, by gender, 2004?09 (millions) 20
Table 20: US population forecast, by gender, 2009?14 (millions) 21
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 21
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 21
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 22
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 25: US consumer price index, 2004?09 (2000=100) 23
Table 26: US consumer price index, 2009?14 (2000=100) 23
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