TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fromage frais 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Fromage Frais 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Fromage frais, South Africa, value (ZARm), 2004?14 10
Figure 2: Fromage frais, South Africa, volume (kg, million), 2004?14 13
Figure 3: Fromage frais, South Africa, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Fromage frais category definitions 3
Table 2: Fromage frais distribution channels 4
Table 3: Fromage frais, South Africa, value (ZARm), 2004?09 9
Table 4: Fromage frais, South Africa, value forecast (ZARm), 2009?14 10
Table 5: Fromage frais, South Africa, value ($m), 2004?09 11
Table 6: Fromage frais, South Africa, value forecast ($m), 2009?14 11
Table 7: Fromage frais, South Africa, volume (kg, million), 2004?09 12
Table 8: Fromage frais, South Africa, volume forecast (kg, million), 2009?14 13
Table 9: Fromage frais, South Africa, brand share by value (%), 2008?09 14
Table 10: Fromage frais, South Africa, value by brand (ZARm), 2008?09 14
Table 11: Fromage frais, South Africa, company share by value (%), 2008?09 15
Table 12: Fromage frais, South Africa, value by company (ZARm), 2008?09 15
Table 13: Fromage frais, South Africa, distribution channels by value (%), 2008?09 16
Table 14: Fromage frais, South Africa, value by distribution channel (ZARm), 2008?09 16
Table 15: Fromage frais, South Africa, expenditure per capita (ZAR), 2004?09 18
Table 16: Fromage frais, South Africa, forecast expenditure per capita (ZAR), 2009?14 18
Table 17: Fromage frais, South Africa, expenditure per capita ($), 2004?09 19
Table 18: Fromage frais, South Africa, forecast expenditure per capita ($), 2009?14 19
Table 19: Fromage frais, South Africa, consumption per capita (kg), 2004?09 20
Table 20: Fromage frais, South Africa, forecast consumption per capita (kg), 2009?14 20
Table 21: South Africa population, by age group, 2004?09 (millions) 21
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 22
Table 23: South Africa population, by gender, 2004?09 (millions) 22
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 23
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 23
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 23
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 24
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 24
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: South Africa consumer price index, 2004?09 (2000=100) 25
Table 32: South Africa consumer price index, 2009?14 (2000=100) 25
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