TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: fromage frais 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Fromage Frais 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Fromage frais, Venezuela, value (VEFm), 2004?14 10
Figure 2: Fromage frais, Venezuela, volume (kg, million), 2004?14 13
Figure 3: Fromage frais, Venezuela, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Fromage frais category definitions 3
Table 2: Fromage frais distribution channels 4
Table 3: Fromage frais, Venezuela, value (VEFm), 2004?09 9
Table 4: Fromage frais, Venezuela, value forecast (VEFm), 2009?14 10
Table 5: Fromage frais, Venezuela, value ($m), 2004?09 11
Table 6: Fromage frais, Venezuela, value forecast ($m), 2009?14 11
Table 7: Fromage frais, Venezuela, volume (kg, million), 2004?09 12
Table 8: Fromage frais, Venezuela, volume forecast (kg, million), 2009?14 13
Table 9: Fromage frais, Venezuela, brand share by value (%), 2008?09 14
Table 10: Fromage frais, Venezuela, value by brand (VEFm), 2008?09 14
Table 11: Fromage frais, Venezuela, company share by value (%), 2008?09 15
Table 12: Fromage frais, Venezuela, value by company (VEFm), 2008?09 15
Table 13: Fromage frais, Venezuela, distribution channels by value (%), 2008?09 16
Table 14: Fromage frais, Venezuela, value by distribution channel (VEFm), 2008?09 16
Table 15: Fromage frais, Venezuela, expenditure per capita (VEF), 2004?09 18
Table 16: Fromage frais, Venezuela, forecast expenditure per capita (VEF), 2009?14 18
Table 17: Fromage frais, Venezuela, expenditure per capita ($), 2004?09 19
Table 18: Fromage frais, Venezuela, forecast expenditure per capita ($), 2009?14 19
Table 19: Fromage frais, Venezuela, consumption per capita (kg), 2004?09 20
Table 20: Fromage frais, Venezuela, forecast consumption per capita (kg), 2009?14 20
Table 21: Venezuela population, by age group, 2004?09 (millions) 21
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 22
Table 23: Venezuela population, by gender, 2004?09 (millions) 22
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 23
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 23
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 23
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 24
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 24
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 25
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 25
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