TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen bakery products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Bakery Products 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Frozen bakery products, Peru, value by segment (PENm), 2003?13 11
Figure 2: Frozen bakery products, Peru, category growth comparison, by value, 2003?13 14
Figure 3: Frozen bakery products, Peru, volume by segment (kg, million), 2003?13 17
Figure 4: Frozen bakery products, Peru, category growth comparison, by volume, 2003?13 17
Figure 5: Frozen bakery products, Peru, company share by value (%), 2007?08 19
Figure 6: Frozen bakery products, Peru, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Frozen bakery products category definitions 3
Table 2: Frozen bakery products distribution channels 4
Table 3: Frozen bakery products, Peru, value by segment (PENm), 2003?08 9
Table 4: Frozen bakery products, Peru, value forecast by segment (PENm), 2008?13 10
Table 5: Frozen bakery products, Peru, value by segment ($m), 2003?08 12
Table 6: Frozen bakery products, Peru, value forecast by segment ($m), 2008?13 13
Table 7: Frozen bakery products, Peru, volume by segment (kg, million), 2003?08 15
Table 8: Frozen bakery products, Peru, volume forecast by segment (kg, million), 2008?13 16
Table 9: Frozen bakery products, Peru, brand share by value (%), 2007?08 18
Table 10: Frozen bakery products, Peru, value by brand (PENm), 2007?08 18
Table 11: Frozen bakery products, Peru, company share by value (%), 2007?08 20
Table 12: Frozen bakery products, Peru, value by company (PENm), 2007?08 20
Table 13: Frozen bakery products, Peru, distribution channels by value (%), 2007?08 21
Table 14: Frozen bakery products, Peru, value by distribution channel (PENm), 2007?08 21
Table 15: Frozen bakery products, Peru, expenditure per capita (PEN), 2003?08 23
Table 16: Frozen bakery products, Peru, forecast expenditure per capita (PEN), 2008?13 23
Table 17: Frozen bakery products, Peru, expenditure per capita ($), 2003?08 24
Table 18: Frozen bakery products, Peru, forecast expenditure per capita ($), 2008?13 24
Table 19: Frozen bakery products, Peru, consumption per capita (kg), 2003?08 25
Table 20: Frozen bakery products, Peru, forecast consumption per capita (kg), 2008?13 25
Table 21: Peru population, by age group, 2003?08 (millions) 26
Table 22: Peru population forecast, by age group, 2008?13 (millions) 27
Table 23: Peru population, by gender, 2003?08 (millions) 27
Table 24: Peru population forecast, by gender, 2008?13 (millions) 28
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 28
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 28
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 29
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 29
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 29
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 30
Table 31: Peru consumer price index, 2003?08 (2000=100) 30
Table 32: Peru consumer price index, 2008?13 (2000=100) 30
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