Frozen Bakery Products in Venezuela to 2013 (Frozen food)

Introduction

This databook provides key data and information on the Frozen Bakery Products in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The frozen bakery products category was valued at VEF36,572.5m ($17m) in 2008, representing a CAGR of 4.2% since 2003.
*By the end of 2013, the frozen bakery products category will be worth VEF47,869.7m ($22.3m), with an expected CAGR of 5.5% between 2008 and 2013.
*The frozen bakery products market volume totaled 9.5 million kg in 2008, representing a CAGR of 3.9% since 2003.
*By the end of 2013, the frozen bakery products market will total 11.8 million kg, with an expected CAGR of 4.3% between 2008 and 2013.
*The frozen bakery products market was led by savory bakery products (representing 40.5% of the total value) followed by frozen bread and frozen morning goods, with a 26.9% and 19.8% market share, respectively. Other frozen bakery products accounts for the remaining 12.9% share.
*Alimentos Mulcoven, C.A. is the market leader with a 32.4% share of the market.
Frozen Bakery Products in Venezuela (Frozen food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen bakery products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Bakery Products 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Frozen bakery products, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Frozen bakery products, Venezuela, category growth comparison, by value, 2003?13 14
Figure 3: Frozen bakery products, Venezuela, volume by segment (kg, million), 2003?13 17
Figure 4: Frozen bakery products, Venezuela, category growth comparison, by volume, 2003?13 17
Figure 5: Frozen bakery products, Venezuela, company share by value (%), 2007?08 19
Figure 6: Frozen bakery products, Venezuela, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Frozen bakery products category definitions 3
Table 2: Frozen bakery products distribution channels 4
Table 3: Frozen bakery products, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Frozen bakery products, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Frozen bakery products, Venezuela, value by segment ($m), 2003?08 12
Table 6: Frozen bakery products, Venezuela, value forecast by segment ($m), 2008?13 13
Table 7: Frozen bakery products, Venezuela, volume by segment (kg, million), 2003?08 15
Table 8: Frozen bakery products, Venezuela, volume forecast by segment (kg, million), 2008?13 16
Table 9: Frozen bakery products, Venezuela, brand share by value (%), 2007?08 18
Table 10: Frozen bakery products, Venezuela, value by brand (VEFm), 2007?08 18
Table 11: Frozen bakery products, Venezuela, company share by value (%), 2007?08 20
Table 12: Frozen bakery products, Venezuela, value by company (VEFm), 2007?08 20
Table 13: Frozen bakery products, Venezuela, distribution channels by value (%), 2007?08 21
Table 14: Frozen bakery products, Venezuela, value by distribution channel (VEFm), 2007?08 21
Table 15: Frozen bakery products, Venezuela, expenditure per capita (VEF), 2003?08 23
Table 16: Frozen bakery products, Venezuela, forecast expenditure per capita (VEF), 2008?13 23
Table 17: Frozen bakery products, Venezuela, expenditure per capita ($), 2003?08 24
Table 18: Frozen bakery products, Venezuela, forecast expenditure per capita ($), 2008?13 24
Table 19: Frozen bakery products, Venezuela, consumption per capita (kg), 2003?08 25
Table 20: Frozen bakery products, Venezuela, forecast consumption per capita (kg), 2008?13 25
Table 21: Venezuela population, by age group, 2003?08 (millions) 26
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 27
Table 23: Venezuela population, by gender, 2003?08 (millions) 27
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 28
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 28
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 28
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 29
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 29
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 29
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 30
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 30
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 30


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