TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen desserts 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Desserts 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 11
Value analysis (US dollars), 2008?13 11
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Frozen desserts, Peru, value (PENm), 2003?13 10
Figure 2: Frozen desserts, Peru, volume (kg, million), 2003?13 13
Figure 3: Frozen desserts, Peru, company share by value (%), 2007?08 15
Figure 4: Frozen desserts, Peru, distribution channels by value (%), 2007?08 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Frozen desserts category definitions 3
Table 2: Frozen desserts distribution channels 4
Table 3: Frozen desserts, Peru, value (PENm), 2003?08 9
Table 4: Frozen desserts, Peru, value forecast (PENm), 2008?13 10
Table 5: Frozen desserts, Peru, value ($m), 2003?08 11
Table 6: Frozen desserts, Peru, value forecast ($m), 2008?13 11
Table 7: Frozen desserts, Peru, volume (kg, million), 2003?08 12
Table 8: Frozen desserts, Peru, volume forecast (kg, million), 2008?13 13
Table 9: Frozen desserts, Peru, brand share by value (%), 2007?08 14
Table 10: Frozen desserts, Peru, value by brand (PENm), 2007?08 14
Table 11: Frozen desserts, Peru, company share by value (%), 2007?08 16
Table 12: Frozen desserts, Peru, value by company (PENm), 2007?08 16
Table 13: Frozen desserts, Peru, distribution channels by value (%), 2007?08 17
Table 14: Frozen desserts, Peru, value by distribution channel (PENm), 2007?08 17
Table 15: Frozen desserts, Peru, expenditure per capita (PEN), 2003?08 19
Table 16: Frozen desserts, Peru, forecast expenditure per capita (PEN), 2008?13 19
Table 17: Frozen desserts, Peru, expenditure per capita ($), 2003?08 20
Table 18: Frozen desserts, Peru, forecast expenditure per capita ($), 2008?13 20
Table 19: Frozen desserts, Peru, consumption per capita (kg), 2003?08 21
Table 20: Frozen desserts, Peru, forecast consumption per capita (kg), 2008?13 21
Table 21: Peru population, by age group, 2003?08 (millions) 22
Table 22: Peru population forecast, by age group, 2008?13 (millions) 23
Table 23: Peru population, by gender, 2003?08 (millions) 23
Table 24: Peru population forecast, by gender, 2008?13 (millions) 24
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 24
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 24
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 25
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 25
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 25
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 26
Table 31: Peru consumer price index, 2003?08 (2000=100) 26
Table 32: Peru consumer price index, 2008?13 (2000=100) 26
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