Frozen Fish and Seafood Market in Peru to 2013 (Frozen Food)

Introduction

This databook provides key data and information on the Frozen Fish and Seafood Market in Peru (Frozen Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The frozen fish/seafood category was valued at PEN46.4m ($15.2m) in 2008, representing a CAGR of 7.2% since 2003.

By the end of 2013, the frozen fish/seafood category will be worth PEN61.8m ($20.2m), with an expected CAGR of 5.9% between 2008 and 2013.

The frozen fish/seafood market volume totaled 7.3 million kg in 2008, representing a CAGR of 4.2% since 2003.

By the end of 2013, the frozen fish/seafood market will total 9 million kg, with an expected CAGR of 4.3% between 2008 and 2013.

The frozen fish/seafood market was led by raw seafood (representing 36.8% of the total value) followed by raw fish and other fish/seafood, with a 32.3% and 17.7% market share, respectively. Coated fish/seafood accounts for the remaining 13.2% share.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Frozen Fish and Seafood Market in Peru (Frozen Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Fish/Seafood 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Frozen fish/seafood, Peru, value by segment (PENm), 2003?13 11
Figure 2: Frozen fish/seafood, Peru, category growth comparison, by value, 2003?13 13
Figure 3: Frozen fish/seafood, Peru, volume by segment (kg, million), 2003?13 16
Figure 4: Frozen fish/seafood, Peru, category growth comparison, by volume, 2003?13 16
Figure 5: Frozen fish/seafood, Peru, distribution channels by value (%), 2007?08 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Frozen fish/seafood category definitions 3
Table 2: Frozen fish/seafood distribution channels 4
Table 3: Frozen fish/seafood, Peru, value by segment (PENm), 2003?08 9
Table 4: Frozen fish/seafood, Peru, value forecast by segment (PENm), 2008?13 10
Table 5: Frozen fish/seafood, Peru, value by segment ($m), 2003?08 12
Table 6: Frozen fish/seafood, Peru, value forecast by segment ($m), 2008?13 13
Table 7: Frozen fish/seafood, Peru, volume by segment (kg, million), 2003?08 14
Table 8: Frozen fish/seafood, Peru, volume forecast by segment (kg, million), 2008?13 15
Table 9: Frozen fish/seafood, Peru, brand share by value (%), 2007?08 17
Table 10: Frozen fish/seafood, Peru, value by brand (PENm), 2007?08 17
Table 11: Frozen fish/seafood, Peru, company share by value (%), 2007?08 18
Table 12: Frozen fish/seafood, Peru, value by company (PENm), 2007?08 18
Table 13: Frozen fish/seafood, Peru, distribution channels by value (%), 2007?08 19
Table 14: Frozen fish/seafood, Peru, value by distribution channel (PENm), 2007?08 19
Table 15: Frozen fish/seafood, Peru, expenditure per capita (PEN), 2003?08 21
Table 16: Frozen fish/seafood, Peru, forecast expenditure per capita (PEN), 2008?13 21
Table 17: Frozen fish/seafood, Peru, expenditure per capita ($), 2003?08 22
Table 18: Frozen fish/seafood, Peru, forecast expenditure per capita ($), 2008?13 22
Table 19: Frozen fish/seafood, Peru, consumption per capita (kg), 2003?08 23
Table 20: Frozen fish/seafood, Peru, forecast consumption per capita (kg), 2008?13 23
Table 21: Peru population, by age group, 2003?08 (millions) 24
Table 22: Peru population forecast, by age group, 2008?13 (millions) 25
Table 23: Peru population, by gender, 2003?08 (millions) 25
Table 24: Peru population forecast, by gender, 2008?13 (millions) 26
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 26
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 26
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 27
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 27
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 27
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 28
Table 31: Peru consumer price index, 2003?08 (2000=100) 28
Table 32: Peru consumer price index, 2008?13 (2000=100) 28


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