TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Fish/Seafood 9
Value analysis (Swedish Krona), 2004?09 9
Value analysis (Swedish Krona), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Frozen fish/seafood, Sweden, value by segment (SEKm), 2004?14 11
Figure 2: Frozen fish/seafood, Sweden, category growth comparison, by value, 2004?14 14
Figure 3: Frozen fish/seafood, Sweden, volume by segment (kg, million), 2004?14 17
Figure 4: Frozen fish/seafood, Sweden, category growth comparison, by volume, 2004?14 17
Figure 5: Frozen fish/seafood, Sweden, distribution channels by value (%), 2008?09 21
Figure 6: Annual data review process 31
LIST OF TABLES
Table 1: Frozen fish/seafood category definitions 3
Table 2: Frozen fish/seafood distribution channels 4
Table 3: Frozen fish/seafood, Sweden, value by segment (SEKm), 2004?09 9
Table 4: Frozen fish/seafood, Sweden, value forecast by segment (SEKm), 2009?14 10
Table 5: Frozen fish/seafood, Sweden, value by segment ($m), 2004?09 12
Table 6: Frozen fish/seafood, Sweden, value forecast by segment ($m), 2009?14 13
Table 7: Frozen fish/seafood, Sweden, volume by segment (kg, million), 2004?09 15
Table 8: Frozen fish/seafood, Sweden, volume forecast by segment (kg, million), 2009?14 16
Table 9: Frozen fish/seafood, Sweden, brand share by value (%), 2008?09 18
Table 10: Frozen fish/seafood, Sweden, value by brand (SEKm), 2008?09 18
Table 11: Frozen fish/seafood, Sweden, company share by value (%), 2008?09 19
Table 12: Frozen fish/seafood, Sweden, value by company (SEKm), 2008?09 19
Table 13: Frozen fish/seafood, Sweden, distribution channels by value (%), 2008?09 20
Table 14: Frozen fish/seafood, Sweden, value by distribution channel (SEKm), 2008?09 20
Table 15: Frozen fish/seafood, Sweden, expenditure per capita (SEK), 2004?09 22
Table 16: Frozen fish/seafood, Sweden, forecast expenditure per capita (SEK), 2009?14 22
Table 17: Frozen fish/seafood, Sweden, expenditure per capita ($), 2004?09 23
Table 18: Frozen fish/seafood, Sweden, forecast expenditure per capita ($), 2009?14 23
Table 19: Frozen fish/seafood, Sweden, consumption per capita (kg), 2004?09 24
Table 20: Frozen fish/seafood, Sweden, forecast consumption per capita (kg), 2009?14 24
Table 21: Sweden population, by age group, 2004?09 (millions) 25
Table 22: Sweden population forecast, by age group, 2009?14 (millions) 26
Table 23: Sweden population, by gender, 2004?09 (millions) 26
Table 24: Sweden population forecast, by gender, 2009?14 (millions) 27
Table 25: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 27
Table 26: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 27
Table 27: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 28
Table 28: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 28
Table 29: Sweden real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Sweden consumer price index, 2004?09 (2000=100) 29
Table 32: Sweden consumer price index, 2009?14 (2000=100) 29
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