Frozen food in Eastern Europe to 2013

Introduction

This databook provides key data and information on the Frozen food market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery &Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2009

Highlights

The market for frozen food in Eastern Europe increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The frozen meat products category led the frozen food market in Eastern Europe, accounting for a share of 71.4%.

Leading players in Eastern Europe frozen food market include Perdigao S.A., Starorussky Meat Dvor and Hortex Holding SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Overview 29
Value Analysis 29
Volume Analysis 31
Chapter 4 Eastern Europe Frozen Food - Market Overview 33
Value analysis (US dollar), 2003?08 33
Value analysis (US dollar), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 5 Category Analysis: Frozen Bakery Products 48
Value analysis (US dollar), 2003?08 48
Value analysis (US dollar), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Frozen Fish/Seafood 61
Value analysis (US dollar), 2003?08 61
Value analysis (US dollar), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Frozen Potato Products 74
Value analysis (US dollar), 2003?08 74
Value analysis (US dollar), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Frozen Meat Products 87
Value analysis (US dollar), 2003?08 87
Value analysis (US dollar), 2008?13 88
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Category Analysis: Frozen Vegetables 100
Value analysis (US dollar), 2003?08 100
Value analysis (US dollar), 2008?13 101
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Category Analysis: Frozen Ready Meals 111
Value analysis (US dollar), 2003?08 111
Value analysis (US dollar), 2008?13 112
Volume analysis, 2003?08 114
Volume analysis, 2008?13 115
Company share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 11 Category Analysis: Frozen Pizza 126
Value analysis (US dollar), 2003?08 126
Value analysis (US dollar), 2008?13 127
Volume analysis, 2003?08 129
Volume analysis, 2008?13 130
Company share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 12 Category Analysis: Frozen Desserts 139
Value analysis (US dollar), 2003?08 139
Value analysis (US dollar), 2008?13 140
Volume analysis, 2003?08 141
Volume analysis, 2008?13 142
Company share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 13 Category Analysis: Frozen Fruit 150
Value analysis (US dollar), 2003?08 150
Value analysis (US dollar), 2008?13 151
Volume analysis, 2003?08 152
Volume analysis, 2008?13 153
Company share analysis 154
Distribution analysis 157
Expenditure and consumption per capita 159
Chapter 14 Research Methodology 161
Methodology overview 161
Secondary research 162
Market modeling 163
Creating an initial data model 163
Revising the initial data model 163
Creating a final estimate 164
Creating demographic value splits 164
Primary research 164
Data finalization 165
Ongoing research 165
Chapter 15 APPENDIX 166
Future readings 166
How to contact experts in your industry 166
Disclaimer 166

LIST OF FIGURES
Figure 1: Frozen food, Eastern Europe, value ($m), 2003?13 35
Figure 2: Frozen food, Eastern Europe, category growth comparison, by value, 2003?13 35
Figure 3: Frozen food, Eastern Europe, volume (kg, million), 2003?13 38
Figure 4: Frozen food, Eastern Europe, category growth comparison, by volume, 2003?13 38
Figure 5: Frozen food, Eastern Europe, company share (top five companies) by value (%), 2007?08 41
Figure 6: Frozen food, Eastern Europe, distribution channels by value (%), 2007?08 43
Figure 7: Frozen bakery products, Eastern Europe, value ($m), 2003?13 50
Figure 8: Frozen bakery products, Eastern Europe, category growth comparison, by value, 2003?13 50
Figure 9: Frozen bakery products, Eastern Europe, volume (kg, million), 2003?13 53
Figure 10: Frozen bakery products, Eastern Europe, category growth comparison, by volume, 2003?13 53
Figure 11: Frozen bakery products, Eastern Europe, company share (top five companies) by value (%), 2007?08 56
Figure 12: Frozen bakery products, Eastern Europe, distribution channels by value (%), 2007?08 58
Figure 13: Frozen fish/seafood, Eastern Europe, value ($m), 2003?13 63
Figure 14: Frozen fish/seafood, Eastern Europe, category growth comparison, by value, 2003?13 63
Figure 15: Frozen fish/seafood, Eastern Europe, volume (kg, million), 2003?13 66
Figure 16: Frozen fish/seafood, Eastern Europe, category growth comparison, by volume, 2003?13 66
Figure 17: Frozen fish/seafood, Eastern Europe, company share (top five companies) by value (%), 2007?08 69
Figure 18: Frozen fish/seafood, Eastern Europe, distribution channels by value (%), 2007?08 71
Figure 19: Frozen potato products, Eastern Europe, value ($m), 2003?13 76
Figure 20: Frozen potato products, Eastern Europe, category growth comparison, by value, 2003?13 76
Figure 21: Frozen potato products, Eastern Europe, volume (kg, million), 2003?13 79
Figure 22: Frozen potato products, Eastern Europe, category growth comparison, by volume, 2003?13 79
Figure 23: Frozen potato products, Eastern Europe, company share (top five companies) by value (%), 2007?08 82
Figure 24: Frozen potato products, Eastern Europe, distribution channels by value (%), 2007?08 84
Figure 25: Frozen meat products, Eastern Europe, value ($m), 2003?13 89
Figure 26: Frozen meat products, Eastern Europe, category growth comparison, by value, 2003?13 89
Figure 27: Frozen meat products, Eastern Europe, volume (kg, million), 2003?13 92
Figure 28: Frozen meat products, Eastern Europe, category growth comparison, by volume, 2003?13 92
Figure 29: Frozen meat products, Eastern Europe, company share (top five companies) by value (%), 2007?08 95
Figure 30: Frozen meat products, Eastern Europe, distribution channels by value (%), 2007?08 97
Figure 31: Frozen vegetables, Eastern Europe, value ($m), 2003?13 101
Figure 32: Frozen vegetables, Eastern Europe, volume (kg, million), 2003?13 103
Figure 33: Frozen vegetables, Eastern Europe, company share (top five companies) by value (%), 2007?08 106
Figure 34: Frozen vegetables, Eastern Europe, distribution channels by value (%), 2007?08 108
Figure 35: Frozen ready meals, Eastern Europe, value ($m), 2003?13 113
Figure 36: Frozen ready meals, Eastern Europe, category growth comparison, by value, 2003?13 113
Figure 37: Frozen ready meals, Eastern Europe, volume (kg, million), 2003?13 116
Figure 38: Frozen ready meals, Eastern Europe, category growth comparison, by volume, 2003?13 116
Figure 39: Frozen ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 119
Figure 40: Frozen ready meals, Eastern Europe, distribution channels by value (%), 2007?08 121
Figure 41: Frozen pizza, Eastern Europe, value ($m), 2003?13 128
Figure 42: Frozen pizza, Eastern Europe, category growth comparison, by value, 2003?13 128
Figure 43: Frozen pizza, Eastern Europe, volume (kg, million), 2003?13 131
Figure 44: Frozen pizza, Eastern Europe, category growth comparison, by volume, 2003?13 131
Figure 45: Frozen pizza, Eastern Europe, company share (top five companies) by value (%), 2007?08 134
Figure 46: Frozen pizza, Eastern Europe, distribution channels by value (%), 2007?08 136
Figure 47: Frozen desserts, Eastern Europe, value ($m), 2003?13 140
Figure 48: Frozen desserts, Eastern Europe, volume (kg, million), 2003?13 142
Figure 49: Frozen desserts, Eastern Europe, company share (top five companies) by value (%), 2007?08 145
Figure 50: Frozen desserts, Eastern Europe, distribution channels by value (%), 2007?08 147
Figure 51: Frozen fruit, Eastern Europe, value ($m), 2003?13 151
Figure 52: Frozen fruit, Eastern Europe, volume (kg, million), 2003?13 153
Figure 53: Frozen fruit, Eastern Europe, company share (top five companies) by value (%), 2007?08 156
Figure 54: Frozen fruit, Eastern Europe, distribution channels by value (%), 2007?08 158
Figure 55: Annual data review process 162

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Eastern Europe frozen food value (country-wise), 2003?08 ($m) 29
Table 4: Eastern Europe frozen food value (country-wise) forecast, 2008?13 ($m) 30
Table 5: Eastern Europe frozen food volume (country-wise), 2003?08 (kg, million) 31
Table 6: Eastern Europe frozen food volume (country-wise) forecast, 2008?13 (kg, million) 32
Table 7: Frozen food, Eastern Europe, value by category ($m), 2003?08 33
Table 8: Frozen food, Eastern Europe, value forecast by category ($m), 2008?13 34
Table 9: Frozen food, Eastern Europe, volume by category (kg, million), 2003?08 36
Table 10: Frozen food, Eastern Europe, volume forecast by category (kg, million), 2008?13 37
Table 11: Frozen food, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 39
Table 12: Frozen food, Eastern Europe, value by company ($m), 2007?08 40
Table 13: Frozen food, Eastern Europe, distribution channels by value (%), 2007?08 42
Table 14: Frozen food, Eastern Europe, value by distribution channel ($m), 2007?08 42
Table 15: Frozen food, Eastern Europe, expenditure per capita ($), 2003?08 44
Table 16: Frozen food, Eastern Europe, forecast expenditure per capita ($), 2008?13 45
Table 17: Frozen food, Eastern Europe, consumption per capita (kg), 2003?08 46
Table 18: Frozen food, Eastern Europe, forecast consumption per capita (kg), 2008?13 47
Table 19: Frozen bakery products, Eastern Europe, value by segment ($m), 2003?08 48
Table 20: Frozen bakery products, Eastern Europe, value forecast by segment ($m), 2008?13 49
Table 21: Frozen bakery products, Eastern Europe, volume by segment (kg, million), 2003?08 51
Table 22: Frozen bakery products, Eastern Europe, volume forecast by segment (kg, million), 2008?13 52
Table 23: Frozen bakery products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 54
Table 24: Frozen bakery products, Eastern Europe, value by company ($m), 2007?08 55
Table 25: Frozen bakery products, Eastern Europe, distribution channels by value (%), 2007?08 57
Table 26: Frozen bakery products, Eastern Europe, value by distribution channel ($m), 2007?08 57
Table 27: Frozen bakery products, Eastern Europe, expenditure per capita ($), 2003?08 59
Table 28: Frozen bakery products, Eastern Europe, forecast expenditure per capita ($), 2008?13 59
Table 29: Frozen bakery products, Eastern Europe, consumption per capita (kg), 2003?08 60
Table 30: Frozen bakery products, Eastern Europe, forecast consumption per capita (kg), 2008?13 60
Table 31: Frozen fish/seafood, Eastern Europe, value by segment ($m), 2003?08 61
Table 32: Frozen fish/seafood, Eastern Europe, value forecast by segment ($m), 2008?13 62
Table 33: Frozen fish/seafood, Eastern Europe, volume by segment (kg, million), 2003?08 64
Table 34: Frozen fish/seafood, Eastern Europe, volume forecast by segment (kg, million), 2008?13 65
Table 35: Frozen fish/seafood, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 67
Table 36: Frozen fish/seafood, Eastern Europe, value by company ($m), 2007?08 68
Table 37: Frozen fish/seafood, Eastern Europe, distribution channels by value (%), 2007?08 70
Table 38: Frozen fish/seafood, Eastern Europe, value by distribution channel ($m), 2007?08 70
Table 39: Frozen fish/seafood, Eastern Europe, expenditure per capita ($), 2003?08 72
Table 40: Frozen fish/seafood, Eastern Europe, forecast expenditure per capita ($), 2008?13 72
Table 41: Frozen fish/seafood, Eastern Europe, consumption per capita (kg), 2003?08 73
Table 42: Frozen fish/seafood, Eastern Europe, forecast consumption per capita (kg), 2008?13 73
Table 43: Frozen potato products, Eastern Europe, value by segment ($m), 2003?08 74
Table 44: Frozen potato products, Eastern Europe, value forecast by segment ($m), 2008?13 75
Table 45: Frozen potato products, Eastern Europe, volume by segment (kg, million), 2003?08 77
Table 46: Frozen potato products, Eastern Europe, volume forecast by segment (kg, million), 2008?13 78
Table 47: Frozen potato products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 80
Table 48: Frozen potato products, Eastern Europe, value by company ($m), 2007?08 81
Table 49: Frozen potato products, Eastern Europe, distribution channels by value (%), 2007?08 83
Table 50: Frozen potato products, Eastern Europe, value by distribution channel ($m), 2007?08 83
Table 51: Frozen potato products, Eastern Europe, expenditure per capita ($), 2003?08 85
Table 52: Frozen potato products, Eastern Europe, forecast expenditure per capita ($), 2008?13 85
Table 53: Frozen potato products, Eastern Europe, consumption per capita (kg), 2003?08 86
Table 54: Frozen potato products, Eastern Europe, forecast consumption per capita (kg), 2008?13 86
Table 55: Frozen meat products, Eastern Europe, value by segment ($m), 2003?08 87
Table 56: Frozen meat products, Eastern Europe, value forecast by segment ($m), 2008?13 88
Table 57: Frozen meat products, Eastern Europe, volume by segment (kg, million), 2003?08 90
Table 58: Frozen meat products, Eastern Europe, volume forecast by segment (kg, million), 2008?13 91
Table 59: Frozen meat products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 93
Table 60: Frozen meat products, Eastern Europe, value by company ($m), 2007?08 94
Table 61: Frozen meat products, Eastern Europe, distribution channels by value (%), 2007?08 96
Table 62: Frozen meat products, Eastern Europe, value by distribution channel ($m), 2007?08 96
Table 63: Frozen meat products, Eastern Europe, expenditure per capita ($), 2003?08 98
Table 64: Frozen meat products, Eastern Europe, forecast expenditure per capita ($), 2008?13 98
Table 65: Frozen meat products, Eastern Europe, consumption per capita (kg), 2003?08 99
Table 66: Frozen meat products, Eastern Europe, forecast consumption per capita (kg), 2008?13 99
Table 67: Frozen vegetables, Eastern Europe, value ($m), 2003?08 100
Table 68: Frozen vegetables, Eastern Europe, value forecast ($m), 2008?13 101
Table 69: Frozen vegetables, Eastern Europe, volume (kg, million), 2003?08 102
Table 70: Frozen vegetables, Eastern Europe, volume forecast (kg, million), 2008?13 103
Table 71: Frozen vegetables, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 104
Table 72: Frozen vegetables, Eastern Europe, value by company ($m), 2007?08 105
Table 73: Frozen vegetables, Eastern Europe, distribution channels by value (%), 2007?08 107
Table 74: Frozen vegetables, Eastern Europe, value by distribution channel ($m), 2007?08 107
Table 75: Frozen vegetables, Eastern Europe, expenditure per capita ($), 2003?08 109
Table 76: Frozen vegetables, Eastern Europe, forecast expenditure per capita ($), 2008?13 109
Table 77: Frozen vegetables, Eastern Europe, consumption per capita (kg), 2003?08 110
Table 78: Frozen vegetables, Eastern Europe, forecast consumption per capita (kg), 2008?13 110
Table 79: Frozen ready meals, Eastern Europe, value by segment ($m), 2003?08 111
Table 80: Frozen ready meals, Eastern Europe, value forecast by segment ($m), 2008?13 112
Table 81: Frozen ready meals, Eastern Europe, volume by segment (kg, million), 2003?08 114
Table 82: Frozen ready meals, Eastern Europe, volume forecast by segment (kg, million), 2008?13 115
Table 83: Frozen ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 117
Table 84: Frozen ready meals, Eastern Europe, value by company ($m), 2007?08 118
Table 85: Frozen ready meals, Eastern Europe, distribution channels by value (%), 2007?08 120
Table 86: Frozen ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 120
Table 87: Frozen ready meals, Eastern Europe, expenditure per capita ($), 2003?08 122
Table 88: Frozen ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 123
Table 89: Frozen ready meals, Eastern Europe, consumption per capita (kg), 2003?08 124
Table 90: Frozen ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 125
Table 91: Frozen pizza, Eastern Europe, value by segment ($m), 2003?08 126
Table 92: Frozen pizza, Eastern Europe, value forecast by segment ($m), 2008?13 127
Table 93: Frozen pizza, Eastern Europe, volume by segment (kg, million), 2003?08 129
Table 94: Frozen pizza, Eastern Europe, volume forecast by segment (kg, million), 2008?13 130
Table 95: Frozen pizza, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 132
Table 96: Frozen pizza, Eastern Europe, value by company ($m), 2007?08 133
Table 97: Frozen pizza, Eastern Europe, distribution channels by value (%), 2007?08 135
Table 98: Frozen pizza, Eastern Europe, value by distribution channel ($m), 2007?08 135
Table 99: Frozen pizza, Eastern Europe, expenditure per capita ($), 2003?08 137
Table 100: Frozen pizza, Eastern Europe, forecast expenditure per capita ($), 2008?13 137
Table 101: Frozen pizza, Eastern Europe, consumption per capita (kg), 2003?08 138
Table 102: Frozen pizza, Eastern Europe, forecast consumption per capita (kg), 2008?13 138
Table 103: Frozen desserts, Eastern Europe, value ($m), 2003?08 139
Table 104: Frozen desserts, Eastern Europe, value forecast ($m), 2008?13 140
Table 105: Frozen desserts, Eastern Europe, volume (kg, million), 2003?08 141
Table 106: Frozen desserts, Eastern Europe, volume forecast (kg, million), 2008?13 142
Table 107: Frozen desserts, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 143
Table 108: Frozen desserts, Eastern Europe, value by company ($m), 2007?08 144
Table 109: Frozen desserts, Eastern Europe, distribution channels by value (%), 2007?08 146
Table 110: Frozen desserts, Eastern Europe, value by distribution channel ($m), 2007?08 146
Table 111: Frozen desserts, Eastern Europe, expenditure per capita ($), 2003?08 148
Table 112: Frozen desserts, Eastern Europe, forecast expenditure per capita ($), 2008?13 148
Table 113: Frozen desserts, Eastern Europe, consumption per capita (kg), 2003?08 149
Table 114: Frozen desserts, Eastern Europe, forecast consumption per capita (kg), 2008?13 149
Table 115: Frozen fruit, Eastern Europe, value ($m), 2003?08 150
Table 116: Frozen fruit, Eastern Europe, value forecast ($m), 2008?13 151
Table 117: Frozen fruit, Eastern Europe, volume (kg, million), 2003?08 152
Table 118: Frozen fruit, Eastern Europe, volume forecast (kg, million), 2008?13 153
Table 119: Frozen fruit, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 154
Table 120: Frozen fruit, Eastern Europe, value by company ($m), 2007?08 155
Table 121: Frozen fruit, Eastern Europe, distribution channels by value (%), 2007?08 157
Table 122: Frozen fruit, Eastern Europe, value by distribution channel ($m), 2007?08 157
Table 123: Frozen fruit, Eastern Europe, expenditure per capita ($), 2003?08 159
Table 124: Frozen fruit, Eastern Europe, forecast expenditure per capita ($), 2008?13 159
Table 125: Frozen fruit, Eastern Europe, consumption per capita (kg), 2003?08 160
Table 126: Frozen fruit, Eastern Europe, forecast consumption per capita (kg), 2008?13 160



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