Frozen Food Market in Bulgaria to 2014

Introduction

This databook provides key data and information on the frozen food market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods

Scope

*Contains information on:Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery & Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for frozen food in Bulgaria increased at a compound annual growth rate of 4.3% between 2004 and 2009.

The frozen meat products category led the frozen food market in Bulgaria, accounting for a share of 41.6%.

The leading players in the Bulgarian frozen food market are Nesi-5 Ltd and Delta Holding S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Bulgaria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen desserts 5
Summary category level: frozen meat products 6
Summary category level: frozen ready meals 7
Summary category level: frozen fruit 8
Summary category level: frozen pizza 9
Summary category level: frozen potato products 10
Summary category level: frozen vegetables 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Bulgarian Lev), 2004?09 33
Value analysis (Bulgarian Lev), 2009?14 34
Value analysis (US dollars), 2004?09 36
Value analysis (US dollars), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company and brand share analysis 43
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profile 56
Delta Holding SA 56
Chapter 5 Category Analysis: Frozen Bakery Products 58
Value analysis (Bulgarian Lev), 2004?09 58
Value analysis (Bulgarian Lev), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Frozen Fish/Seafood 77
Value analysis (Bulgarian Lev), 2004?09 77
Value analysis (Bulgarian Lev), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Frozen Desserts 94
Value analysis (Bulgarian Lev), 2004?09 94
Value analysis (Bulgarian Lev), 2009?14 95
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 97
Volume analysis, 2009?14 98
Company and brand share analysis 99
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Frozen Meat Products 106
Value analysis (Bulgarian Lev), 2004?09 106
Value analysis (Bulgarian Lev), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 9 Category Analysis: Frozen Ready Meals 121
Value analysis (Bulgarian Lev), 2004?09 121
Value analysis (Bulgarian Lev), 2009?14 122
Value analysis (US dollars), 2004?09 124
Value analysis (US dollars), 2009?14 125
Volume analysis, 2004?09 127
Volume analysis, 2009?14 128
Company and brand share analysis 131
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Category Analysis: Frozen Fruit 141
Value analysis (Bulgarian Lev), 2004?09 141
Value analysis (Bulgarian Lev), 2009?14 142
Value analysis (US dollars), 2004?09 143
Value analysis (US dollars), 2009?14 143
Volume analysis, 2004?09 144
Volume analysis, 2009?14 145
Company and brand share analysis 146
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Frozen Pizza 153
Value analysis (Bulgarian Lev), 2004?09 153
Value analysis (Bulgarian Lev), 2009?14 154
Value analysis (US dollars), 2004?09 156
Value analysis (US dollars), 2009?14 156
Volume analysis, 2004?09 158
Volume analysis, 2009?14 159
Company and brand share analysis 161
Distribution analysis 164
Expenditure and consumption per capita 166
Chapter 12 Category Analysis: Frozen Potato Products 169
Value analysis (Bulgarian Lev), 2004?09 169
Value analysis (Bulgarian Lev), 2009?14 170
Value analysis (US dollars), 2004?09 172
Value analysis (US dollars), 2009?14 172
Volume analysis, 2004?09 174
Volume analysis, 2009?14 175
Company and brand share analysis 177
Distribution analysis 180
Expenditure and consumption per capita 182
Chapter 13 Category Analysis: Frozen Vegetables 185
Value analysis (Bulgarian Lev), 2004?09 185
Value analysis (Bulgarian Lev), 2009?14 186
Value analysis (US dollars), 2004?09 187
Value analysis (US dollars), 2009?14 187
Volume analysis, 2004?09 188
Volume analysis, 2009?14 189
Company and brand share analysis 190
Distribution analysis 193
Expenditure and consumption per capita 195
Chapter 14 New Product Development 198
Product launches over time 198
Recent product launches 200
Chapter 15 Macroeconomic Profile 201
Macroeconomic Indicators 201
Chapter 16 Research Methodology 206
Methodology overview 206
Secondary research 207
Market modeling 208
Creating an initial data model 208
Revising the initial data model 208
Creating a final estimate 209
Creating demographic value splits 209
Primary research 209
Data finalization 210
Ongoing research 210
Chapter 17 Appendix 211
Future readings 211
How to contact experts in your industry 211
Disclaimer 211

LIST OF FIGURES
Figure 1: Bulgaria, frozen food, value by category (BGNm), 2004?14 35
Figure 2: Bulgaria, frozen food, category growth comparison, by value, 2004?14 38
Figure 3: Bulgaria, frozen food, volume by category (kg, million), 2004?14 41
Figure 4: Bulgaria, frozen food, category growth comparison, by volume, 2004?14 42
Figure 5: Bulgaria, frozen food, company share by value (%), 2008?09 45
Figure 6: Bulgaria, frozen food, distribution channels by value (%), 2008?09 49
Figure 7: Bulgaria, frozen bakery products, value by segment (BGNm), 2004?14 60
Figure 8: Bulgaria, frozen bakery products, category growth comparison, by value, 2004?14 63
Figure 9: Bulgaria, frozen bakery products, volume by segment (kg, million), 2004?14 66
Figure 10: Bulgaria, frozen bakery products, category growth comparison, by volume, 2004?14 67
Figure 11: Bulgaria, frozen bakery products, company share by value (%), 2008?09 69
Figure 12: Bulgaria, frozen bakery products, distribution channels by value (%), 2008?09 72
Figure 13: Bulgaria, frozen fish/seafood, value by segment (BGNm), 2004?14 79
Figure 14: Bulgaria, frozen fish/seafood, category growth comparison, by value, 2004?14 82
Figure 15: Bulgaria, frozen fish/seafood, volume by segment (kg, million), 2004?14 85
Figure 16: Bulgaria, frozen fish/seafood, category growth comparison, by volume, 2004?14 85
Figure 17: Bulgaria, frozen fish/seafood, company share by value (%), 2008?09 87
Figure 18: Bulgaria, frozen fish/seafood, distribution channels by value (%), 2008?09 90
Figure 19: Bulgaria, frozen desserts, value (BGNm), 2004?14 95
Figure 20: Bulgaria, frozen desserts, volume (kg, million), 2004?14 98
Figure 21: Bulgaria, frozen desserts, distribution channels by value (%), 2008?09 102
Figure 22: Bulgaria, frozen meat products, value by segment (BGNm), 2004?14 108
Figure 23: Bulgaria, frozen meat products, category growth comparison, by value, 2004?14 110
Figure 24: Bulgaria, frozen meat products, volume by segment (kg, million), 2004?14 113
Figure 25: Bulgaria, frozen meat products, category growth comparison, by volume, 2004?14 113
Figure 26: Bulgaria, frozen meat products, distribution channels by value (%), 2008?09 117
Figure 27: Bulgaria, frozen ready meals, value by segment (BGNm), 2004?14 123
Figure 28: Bulgaria, frozen ready meals, category growth comparison, by value, 2004?14 126
Figure 29: Bulgaria, frozen ready meals, volume by segment (kg, million), 2004?14 129
Figure 30: Bulgaria, frozen ready meals, category growth comparison, by volume, 2004?14 130
Figure 31: Bulgaria, frozen ready meals, distribution channels by value (%), 2008?09 134
Figure 32: Bulgaria, frozen fruit, value (BGNm), 2004?14 142
Figure 33: Bulgaria, frozen fruit, volume (kg, million), 2004?14 145
Figure 34: Bulgaria, frozen fruit, distribution channels by value (%), 2008?09 149
Figure 35: Bulgaria, frozen pizza, value by segment (BGNm), 2004?14 155
Figure 36: Bulgaria, frozen pizza, category growth comparison, by value, 2004?14 157
Figure 37: Bulgaria, frozen pizza, volume by segment (kg, million), 2004?14 159
Figure 38: Bulgaria, frozen pizza, category growth comparison, by volume, 2004?14 160
Figure 39: Bulgaria, frozen pizza, company share by value (%), 2008?09 162
Figure 40: Bulgaria, frozen pizza, distribution channels by value (%), 2008?09 165
Figure 41: Bulgaria, frozen potato products, value by segment (BGNm), 2004?14 171
Figure 42: Bulgaria, frozen potato products, category growth comparison, by value, 2004?14 173
Figure 43: Bulgaria, frozen potato products, volume by segment (kg, million), 2004?14 176
Figure 44: Bulgaria, frozen potato products, category growth comparison, by volume, 2004?14 176
Figure 45: Bulgaria, frozen potato products, company share by value (%), 2008?09 178
Figure 46: Bulgaria, frozen potato products, distribution channels by value (%), 2008?09 181
Figure 47: Bulgaria, frozen vegetables, value (BGNm), 2004?14 186
Figure 48: Bulgaria, frozen vegetables, volume (kg, million), 2004?14 189
Figure 49: Bulgaria, frozen vegetables, company share by value (%), 2008?09 191
Figure 50: Bulgaria, frozen vegetables, distribution channels by value (%), 2008?09 194
Figure 51: Annual data review process 207

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Bulgaria, frozen food, value by category (BGNm), 2004?09 33
Table 4: Bulgaria, frozen food, value forecast by category (BGNm), 2009?14 34
Table 5: Bulgaria, frozen food, value by category ($m), 2004?09 36
Table 6: Bulgaria, frozen food, value forecast by category ($m), 2009?14 37
Table 7: Bulgaria, frozen food, volume by category (kg, million), 2004?09 39
Table 8: Bulgaria, frozen food, volume forecast by category (kg, million), 2009?14 40
Table 9: Bulgaria, frozen food, brand share by value (%), 2008?09 43
Table 10: Bulgaria, frozen food, value by brand (BGNm), 2008?09 44
Table 11: Bulgaria, frozen food, company share by value (%), 2008?09 46
Table 12: Bulgaria, frozen food, value by company (BGNm), 2008?09 47
Table 13: Bulgaria, frozen food, distribution channels by value (%), 2008?09 48
Table 14: Bulgaria, frozen food, value by distribution channel (BGNm), 2008?09 48
Table 15: Bulgaria, frozen food, expenditure per capita (BGN), 2004?09 50
Table 16: Bulgaria, frozen food, forecast expenditure per capita (BGN), 2009?14 51
Table 17: Bulgaria, frozen food, expenditure per capita ($), 2004?09 52
Table 18: Bulgaria, frozen food, forecast expenditure per capita ($), 2009?14 53
Table 19: Bulgaria, frozen food, consumption per capita (kg), 2004?09 54
Table 20: Bulgaria, frozen food, forecast consumption per capita (kg), 2009?14 55
Table 21: Delta Holding SA key facts 56
Table 22: Bulgaria, frozen bakery products, value by segment (BGNm), 2004?09 58
Table 23: Bulgaria, frozen bakery products, value forecast by segment (BGNm), 2009?14 59
Table 24: Bulgaria, frozen bakery products, value by segment ($m), 2004?09 61
Table 25: Bulgaria, frozen bakery products, value forecast by segment ($m), 2009?14 62
Table 26: Bulgaria, frozen bakery products, volume by segment (kg, million), 2004?09 64
Table 27: Bulgaria, frozen bakery products, volume forecast by segment (kg, million), 2009?14 65
Table 28: Bulgaria, frozen bakery products, brand share by value (%), 2008?09 68
Table 29: Bulgaria, frozen bakery products, value by brand (BGNm), 2008?09 68
Table 30: Bulgaria, frozen bakery products, company share by value (%), 2008?09 70
Table 31: Bulgaria, frozen bakery products, value by company (BGNm), 2008?09 70
Table 32: Bulgaria, frozen bakery products, distribution channels by value (%), 2008?09 71
Table 33: Bulgaria, frozen bakery products, value by distribution channel (BGNm), 2008?09 71
Table 34: Bulgaria, frozen bakery products, expenditure per capita (BGN), 2004?09 73
Table 35: Bulgaria, frozen bakery products, forecast expenditure per capita (BGN), 2009?14 74
Table 36: Bulgaria, frozen bakery products, expenditure per capita ($), 2004?09 74
Table 37: Bulgaria, frozen bakery products, forecast expenditure per capita ($), 2009?14 75
Table 38: Bulgaria, frozen bakery products, consumption per capita (kg), 2004?09 75
Table 39: Bulgaria, frozen bakery products, forecast consumption per capita (kg), 2009?14 76
Table 40: Bulgaria, frozen fish/seafood, value by segment (BGNm), 2004?09 77
Table 41: Bulgaria, frozen fish/seafood, value forecast by segment (BGNm), 2009?14 78
Table 42: Bulgaria, frozen fish/seafood, value by segment ($m), 2004?09 80
Table 43: Bulgaria, frozen fish/seafood, value forecast by segment ($m), 2009?14 81
Table 44: Bulgaria, frozen fish/seafood, volume by segment (kg, million), 2004?09 83
Table 45: Bulgaria, frozen fish/seafood, volume forecast by segment (kg, million), 2009?14 84
Table 46: Bulgaria, frozen fish/seafood, brand share by value (%), 2008?09 86
Table 47: Bulgaria, frozen fish/seafood, value by brand (BGNm), 2008?09 86
Table 48: Bulgaria, frozen fish/seafood, company share by value (%), 2008?09 88
Table 49: Bulgaria, frozen fish/seafood, value by company (BGNm), 2008?09 88
Table 50: Bulgaria, frozen fish/seafood, distribution channels by value (%), 2008?09 89
Table 51: Bulgaria, frozen fish/seafood, value by distribution channel (BGNm), 2008?09 89
Table 52: Bulgaria, frozen fish/seafood, expenditure per capita (BGN), 2004?09 91
Table 53: Bulgaria, frozen fish/seafood, forecast expenditure per capita (BGN), 2009?14 91
Table 54: Bulgaria, frozen fish/seafood, expenditure per capita ($), 2004?09 92
Table 55: Bulgaria, frozen fish/seafood, forecast expenditure per capita ($), 2009?14 92
Table 56: Bulgaria, frozen fish/seafood, consumption per capita (kg), 2004?09 93
Table 57: Bulgaria, frozen fish/seafood, forecast consumption per capita (kg), 2009?14 93
Table 58: Bulgaria, frozen desserts, value (BGNm), 2004?09 94
Table 59: Bulgaria, frozen desserts, value forecast (BGNm), 2009?14 95
Table 60: Bulgaria, frozen desserts, value ($m), 2004?09 96
Table 61: Bulgaria, frozen desserts, value forecast ($m), 2009?14 96
Table 62: Bulgaria, frozen desserts, volume (kg, million), 2004?09 97
Table 63: Bulgaria, frozen desserts, volume forecast (kg, million), 2009?14 98
Table 64: Bulgaria, frozen desserts, brand share by value (%), 2008?09 99
Table 65: Bulgaria, frozen desserts, value by brand (BGNm), 2008?09 99
Table 66: Bulgaria, frozen desserts, company share by value (%), 2008?09 100
Table 67: Bulgaria, frozen desserts, value by company (BGNm), 2008?09 100
Table 68: Bulgaria, frozen desserts, distribution channels by value (%), 2008?09 101
Table 69: Bulgaria, frozen desserts, value by distribution channel (BGNm), 2008?09 101
Table 70: Bulgaria, frozen desserts, expenditure per capita (BGN), 2004?09 103
Table 71: Bulgaria, frozen desserts, forecast expenditure per capita (BGN), 2009?14 103
Table 72: Bulgaria, frozen desserts, expenditure per capita ($), 2004?09 104
Table 73: Bulgaria, frozen desserts, forecast expenditure per capita ($), 2009?14 104
Table 74: Bulgaria, frozen desserts, consumption per capita (kg), 2004?09 105
Table 75: Bulgaria, frozen desserts, forecast consumption per capita (kg), 2009?14 105
Table 76: Bulgaria, frozen meat products, value by segment (BGNm), 2004?09 106
Table 77: Bulgaria, frozen meat products, value forecast by segment (BGNm), 2009?14 107
Table 78: Bulgaria, frozen meat products, value by segment ($m), 2004?09 109
Table 79: Bulgaria, frozen meat products, value forecast by segment ($m), 2009?14 109
Table 80: Bulgaria, frozen meat products, volume by segment (kg, million), 2004?09 111
Table 81: Bulgaria, frozen meat products, volume forecast by segment (kg, million), 2009?14 112
Table 82: Bulgaria, frozen meat products, brand share by value (%), 2008?09 114
Table 83: Bulgaria, frozen meat products, value by brand (BGNm), 2008?09 114
Table 84: Bulgaria, frozen meat products, company share by value (%), 2008?09 115
Table 85: Bulgaria, frozen meat products, value by company (BGNm), 2008?09 115
Table 86: Bulgaria, frozen meat products, distribution channels by value (%), 2008?09 116
Table 87: Bulgaria, frozen meat products, value by distribution channel (BGNm), 2008?09 116
Table 88: Bulgaria, frozen meat products, expenditure per capita (BGN), 2004?09 118
Table 89: Bulgaria, frozen meat products, forecast expenditure per capita (BGN), 2009?14 118
Table 90: Bulgaria, frozen meat products, expenditure per capita ($), 2004?09 119
Table 91: Bulgaria, frozen meat products, forecast expenditure per capita ($), 2009?14 119
Table 92: Bulgaria, frozen meat products, consumption per capita (kg), 2004?09 120
Table 93: Bulgaria, frozen meat products, forecast consumption per capita (kg), 2009?14 120
Table 94: Bulgaria, frozen ready meals, value by segment (BGNm), 2004?09 121
Table 95: Bulgaria, frozen ready meals, value forecast by segment (BGNm), 2009?14 122
Table 96: Bulgaria, frozen ready meals, value by segment ($m), 2004?09 124
Table 97: Bulgaria, frozen ready meals, value forecast by segment ($m), 2009?14 125
Table 98: Bulgaria, frozen ready meals, volume by segment (kg, million), 2004?09 127
Table 99: Bulgaria, frozen ready meals, volume forecast by segment (kg, million), 2009?14 128
Table 100: Bulgaria, frozen ready meals, brand share by value (%), 2008?09 131
Table 101: Bulgaria, frozen ready meals, value by brand (BGNm), 2008?09 131
Table 102: Bulgaria, frozen ready meals, company share by value (%), 2008?09 132
Table 103: Bulgaria, frozen ready meals, value by company (BGNm), 2008?09 132
Table 104: Bulgaria, frozen ready meals, distribution channels by value (%), 2008?09 133
Table 105: Bulgaria, frozen ready meals, value by distribution channel (BGNm), 2008?09 133
Table 106: Bulgaria, frozen ready meals, expenditure per capita (BGN), 2004?09 135
Table 107: Bulgaria, frozen ready meals, forecast expenditure per capita (BGN), 2009?14 136
Table 108: Bulgaria, frozen ready meals, expenditure per capita ($), 2004?09 137
Table 109: Bulgaria, frozen ready meals, forecast expenditure per capita ($), 2009?14 138
Table 110: Bulgaria, frozen ready meals, consumption per capita (kg), 2004?09 139
Table 111: Bulgaria, frozen ready meals, forecast consumption per capita (kg), 2009?14 140
Table 112: Bulgaria, frozen fruit, value (BGNm), 2004?09 141
Table 113: Bulgaria, frozen fruit, value forecast (BGNm), 2009?14 142
Table 114: Bulgaria, frozen fruit, value ($m), 2004?09 143
Table 115: Bulgaria, frozen fruit, value forecast ($m), 2009?14 143
Table 116: Bulgaria, frozen fruit, volume (kg, million), 2004?09 144
Table 117: Bulgaria, frozen fruit, volume forecast (kg, million), 2009?14 145
Table 118: Bulgaria, frozen fruit, brand share by value (%), 2008?09 146
Table 119: Bulgaria, frozen fruit, value by brand (BGNm), 2008?09 146
Table 120: Bulgaria, frozen fruit, company share by value (%), 2008?09 147
Table 121: Bulgaria, frozen fruit, value by company (BGNm), 2008?09 147
Table 122: Bulgaria, frozen fruit, distribution channels by value (%), 2008?09 148
Table 123: Bulgaria, frozen fruit, value by distribution channel (BGNm), 2008?09 148
Table 124: Bulgaria, frozen fruit, expenditure per capita (BGN), 2004?09 150
Table 125: Bulgaria, frozen fruit, forecast expenditure per capita (BGN), 2009?14 150
Table 126: Bulgaria, frozen fruit, expenditure per capita ($), 2004?09 151
Table 127: Bulgaria, frozen fruit, forecast expenditure per capita ($), 2009?14 151
Table 128: Bulgaria, frozen fruit, consumption per capita (kg), 2004?09 152
Table 129: Bulgaria, frozen fruit, forecast consumption per capita (kg), 2009?14 152
Table 130: Bulgaria, frozen pizza, value by segment (BGNm), 2004?09 153
Table 131: Bulgaria, frozen pizza, value forecast by segment (BGNm), 2009?14 154
Table 132: Bulgaria, frozen pizza, value by segment ($m), 2004?09 156
Table 133: Bulgaria, frozen pizza, value forecast by segment ($m), 2009?14 156
Table 134: Bulgaria, frozen pizza, volume by segment (kg, million), 2004?09 158
Table 135: Bulgaria, frozen pizza, volume forecast by segment (kg, million), 2009?14 159
Table 136: Bulgaria, frozen pizza, brand share by value (%), 2008?09 161
Table 137: Bulgaria, frozen pizza, value by brand (BGNm), 2008?09 161
Table 138: Bulgaria, frozen pizza, company share by value (%), 2008?09 163
Table 139: Bulgaria, frozen pizza, value by company (BGNm), 2008?09 163
Table 140: Bulgaria, frozen pizza, distribution channels by value (%), 2008?09 164
Table 141: Bulgaria, frozen pizza, value by distribution channel (BGNm), 2008?09 164
Table 142: Bulgaria, frozen pizza, expenditure per capita (BGN), 2004?09 166
Table 143: Bulgaria, frozen pizza, forecast expenditure per capita (BGN), 2009?14 166
Table 144: Bulgaria, frozen pizza, expenditure per capita ($), 2004?09 167
Table 145: Bulgaria, frozen pizza, forecast expenditure per capita ($), 2009?14 167
Table 146: Bulgaria, frozen pizza, consumption per capita (kg), 2004?09 168
Table 147: Bulgaria, frozen pizza, forecast consumption per capita (kg), 2009?14 168
Table 148: Bulgaria, frozen potato products, value by segment (BGNm), 2004?09 169
Table 149: Bulgaria, frozen potato products, value forecast by segment (BGNm), 2009?14 170
Table 150: Bulgaria, frozen potato products, value by segment ($m), 2004?09 172
Table 151: Bulgaria, frozen potato products, value forecast by segment ($m), 2009?14 172
Table 152: Bulgaria, frozen potato products, volume by segment (kg, million), 2004?09 174
Table 153: Bulgaria, frozen potato products, volume forecast by segment (kg, million), 2009?14 175
Table 154: Bulgaria, frozen potato products, brand share by value (%), 2008?09 177
Table 155: Bulgaria, frozen potato products, value by brand (BGNm), 2008?09 177
Table 156: Bulgaria, frozen potato products, company share by value (%), 2008?09 179
Table 157: Bulgaria, frozen potato products, value by company (BGNm), 2008?09 179
Table 158: Bulgaria, frozen potato products, distribution channels by value (%), 2008?09 180
Table 159: Bulgaria, frozen potato products, value by distribution channel (BGNm), 2008?09 180
Table 160: Bulgaria, frozen potato products, expenditure per capita (BGN), 2004?09 182
Table 161: Bulgaria, frozen potato products, forecast expenditure per capita (BGN), 2009?14 182
Table 162: Bulgaria, frozen potato products, expenditure per capita ($), 2004?09 183
Table 163: Bulgaria, frozen potato products, forecast expenditure per capita ($), 2009?14 183
Table 164: Bulgaria, frozen potato products, consumption per capita (kg), 2004?09 184
Table 165: Bulgaria, frozen potato products, forecast consumption per capita (kg), 2009?14 184
Table 166: Bulgaria, frozen vegetables, value (BGNm), 2004?09 185
Table 167: Bulgaria, frozen vegetables, value forecast (BGNm), 2009?14 186
Table 168: Bulgaria, frozen vegetables, value ($m), 2004?09 187
Table 169: Bulgaria, frozen vegetables, value forecast ($m), 2009?14 187
Table 170: Bulgaria, frozen vegetables, volume (kg, million), 2004?09 188
Table 171: Bulgaria, frozen vegetables, volume forecast (kg, million), 2009?14 189
Table 172: Bulgaria, frozen vegetables, brand share by value (%), 2008?09 190
Table 173: Bulgaria, frozen vegetables, value by brand (BGNm), 2008?09 190
Table 174: Bulgaria, frozen vegetables, company share by value (%), 2008?09 192
Table 175: Bulgaria, frozen vegetables, value by company (BGNm), 2008?09 192
Table 176: Bulgaria, frozen vegetables, distribution channels by value (%), 2008?09 193
Table 177: Bulgaria, frozen vegetables, value by distribution channel (BGNm), 2008?09 193
Table 178: Bulgaria, frozen vegetables, expenditure per capita (BGN), 2004?09 195
Table 179: Bulgaria, frozen vegetables, forecast expenditure per capita (BGN), 2009?14 195
Table 180: Bulgaria, frozen vegetables, expenditure per capita ($), 2004?09 196
Table 181: Bulgaria, frozen vegetables, forecast expenditure per capita ($), 2009?14 196
Table 182: Bulgaria, frozen vegetables, consumption per capita (kg), 2004?09 197
Table 183: Bulgaria, frozen vegetables, forecast consumption per capita (kg), 2009?14 197
Table 184: Bulgaria frozen food new product launches reports, by company, 2009 198
Table 185: Bulgaria frozen food new product launches SKUs, by company, 2009 198
Table 186: Bulgaria frozen food new product launches (reports), by flavor and fragrances, 2009 199
Table 187: Bulgaria frozen food new product launches (reports), by ingredients, 2009 199
Table 188: Bulgaria frozen food new product launches (reports), by package tags or claims, 2009 200
Table 189: Bulgaria frozen food new product launches - recent launch (2009) 200
Table 190: Bulgaria population, by age group, 2004?09 (millions) 201
Table 191: Bulgaria population forecast, by age group, 2009?14 (millions) 202
Table 192: Bulgaria population, by gender, 2004?09 (millions) 202
Table 193: Bulgaria population forecast, by gender, 2009?14 (millions) 203
Table 194: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 203
Table 195: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 203
Table 196: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 204
Table 197: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 204
Table 198: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 204
Table 199: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 205
Table 200: Bulgaria consumer price index, 2004?09 (2000=100) 205
Table 201: Bulgaria consumer price index, 2009?14 (2000=100) 205



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