Frozen Food Market in Romania to 2014

Introduction

This databook provides key data and information on the frozen food market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery & Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for frozen food in Romania increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The frozen meat products category led the frozen food market in Romania, accounting for a share of 74.1%.

The leading player in the Romanian frozen food market is Agricola Bacau.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen desserts 5
Summary category level: frozen meat products 6
Summary category level: frozen ready meals 7
Summary category level: frozen fruit 8
Summary category level: frozen pizza 9
Summary category level: frozen potato products 10
Summary category level: frozen vegetables 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Romanian New Leu), 2004?09 33
Value analysis (Romanian New Leu), 2009?14 34
Value analysis (US dollars), 2004?09 36
Value analysis (US dollars), 2009?14 37
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company and brand share analysis 41
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Category Analysis: Frozen Bakery Products 55
Value analysis (Romanian New Leu), 2004?09 55
Value analysis (Romanian New Leu), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 5 Category Analysis: Frozen Fish/Seafood 72
Value analysis (Romanian New Leu), 2004?09 72
Value analysis (Romanian New Leu), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 6 Category Analysis: Frozen Desserts 88
Value analysis (Romanian New Leu), 2004?09 88
Value analysis (Romanian New Leu), 2009?14 89
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 7 Category Analysis: Frozen Meat Products 101
Value analysis (Romanian New Leu), 2004?09 101
Value analysis (Romanian New Leu), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 104
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 8 Category Analysis: Frozen Ready Meals 117
Value analysis (Romanian New Leu), 2004?09 117
Value analysis (Romanian New Leu), 2009?14 118
Value analysis (US dollars), 2004?09 120
Value analysis (US dollars), 2009?14 121
Volume analysis, 2004?09 122
Volume analysis, 2009?14 123
Company and brand share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 9 Category Analysis: Frozen Fruit 136
Value analysis (Romanian New Leu), 2004?09 136
Value analysis (Romanian New Leu), 2009?14 137
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 138
Volume analysis, 2004?09 139
Volume analysis, 2009?14 140
Company and brand share analysis 141
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 10 Category Analysis: Frozen Pizza 148
Value analysis (Romanian New Leu), 2004?09 148
Value analysis (Romanian New Leu), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 156
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Category Analysis: Frozen Potato Products 164
Value analysis (Romanian New Leu), 2004?09 164
Value analysis (Romanian New Leu), 2009?14 165
Value analysis (US dollars), 2004?09 167
Value analysis (US dollars), 2009?14 167
Volume analysis, 2004?09 169
Volume analysis, 2009?14 170
Company and brand share analysis 172
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 12 Category Analysis: Frozen Vegetables 180
Value analysis (Romanian New Leu), 2004?09 180
Value analysis (Romanian New Leu), 2009?14 181
Value analysis (US dollars), 2004?09 182
Value analysis (US dollars), 2009?14 182
Volume analysis, 2004?09 183
Volume analysis, 2009?14 184
Company and brand share analysis 185
Distribution analysis 188
Expenditure and consumption per capita 190
Chapter 13 New Product Development 193
Product launches over time 193
Recent product launches 195
Chapter 14 Macroeconomic Profile 196
Macroeconomic Indicators 196
Chapter 15 Research Methodology 201
Methodology overview 201
Secondary research 202
Market modeling 203
Creating an initial data model 203
Revising the initial data model 203
Creating a final estimate 204
Creating demographic value splits 204
Primary research 204
Data finalization 205
Ongoing research 205
Chapter 16 Appendix 206
Future readings 206
How to contact experts in your industry 206
Disclaimer 206

LIST OF FIGURES
Figure 1: Frozen food, Romania, value by category (RONm), 2004?14 35
Figure 2: Frozen food, Romania, volume by category (kg, million), 2004?14 40
Figure 3: Frozen food, Romania, company share by value (%), 2008?09 44
Figure 4: Frozen food, Romania, distribution channels by value (%), 2008?09 48
Figure 5: Frozen bakery products, Romania, value by segment (RONm), 2004?14 57
Figure 6: Frozen bakery products, Romania, category growth comparison, by value, 2004?14 60
Figure 7: Frozen bakery products, Romania, volume by segment (kg, million), 2004?14 63
Figure 8: Frozen bakery products, Romania, category growth comparison, by volume, 2004?14 63
Figure 9: Frozen bakery products, Romania, company share by value (%), 2008?09 65
Figure 10: Frozen bakery products, Romania, distribution channels by value (%), 2008?09 68
Figure 11: Frozen fish/seafood, Romania, value by segment (RONm), 2004?14 74
Figure 12: Frozen fish/seafood, Romania, category growth comparison, by value, 2004?14 76
Figure 13: Frozen fish/seafood, Romania, volume by segment (kg, million), 2004?14 79
Figure 14: Frozen fish/seafood, Romania, category growth comparison, by volume, 2004?14 79
Figure 15: Frozen fish/seafood, Romania, company share by value (%), 2008?09 81
Figure 16: Frozen fish/seafood, Romania, distribution channels by value (%), 2008?09 84
Figure 17: Frozen desserts, Romania, value (RONm), 2004?14 89
Figure 18: Frozen desserts, Romania, volume (kg, million), 2004?14 92
Figure 19: Frozen desserts, Romania, company share by value (%), 2008?09 94
Figure 20: Frozen desserts, Romania, distribution channels by value (%), 2008?09 97
Figure 21: Frozen meat products, Romania, value by segment (RONm), 2004?14 103
Figure 22: Frozen meat products, Romania, category growth comparison, by value, 2004?14 105
Figure 23: Frozen meat products, Romania, volume by segment (kg, million), 2004?14 108
Figure 24: Frozen meat products, Romania, category growth comparison, by volume, 2004?14 108
Figure 25: Frozen meat products, Romania, company share by value (%), 2008?09 110
Figure 26: Frozen meat products, Romania, distribution channels by value (%), 2008?09 113
Figure 27: Frozen ready meals, Romania, value by segment (RONm), 2004?14 119
Figure 28: Frozen ready meals, Romania, volume by segment (kg, million), 2004?14 124
Figure 29: Frozen ready meals, Romania, company share by value (%), 2008?09 126
Figure 30: Frozen ready meals, Romania, distribution channels by value (%), 2008?09 129
Figure 31: Frozen fruit, Romania, value (RONm), 2004?14 137
Figure 32: Frozen fruit, Romania, volume (kg, million), 2004?14 140
Figure 33: Frozen fruit, Romania, distribution channels by value (%), 2008?09 144
Figure 34: Frozen pizza, Romania, value by segment (RONm), 2004?14 150
Figure 35: Frozen pizza, Romania, category growth comparison, by value, 2004?14 152
Figure 36: Frozen pizza, Romania, volume by segment (kg, million), 2004?14 155
Figure 37: Frozen pizza, Romania, category growth comparison, by volume, 2004?14 155
Figure 38: Frozen pizza, Romania, company share by value (%), 2008?09 157
Figure 39: Frozen pizza, Romania, distribution channels by value (%), 2008?09 160
Figure 40: Frozen potato products, Romania, value by segment (RONm), 2004?14 166
Figure 41: Frozen potato products, Romania, category growth comparison, by value, 2004?14 168
Figure 42: Frozen potato products, Romania, volume by segment (kg, million), 2004?14 171
Figure 43: Frozen potato products, Romania, category growth comparison, by volume, 2004?14 171
Figure 44: Frozen potato products, Romania, company share by value (%), 2008?09 173
Figure 45: Frozen potato products, Romania, distribution channels by value (%), 2008?09 176
Figure 46: Frozen vegetables, Romania, value (RONm), 2004?14 181
Figure 47: Frozen vegetables, Romania, volume (kg, million), 2004?14 184
Figure 48: Frozen vegetables, Romania, company share by value (%), 2008?09 186
Figure 49: Frozen vegetables, Romania, distribution channels by value (%), 2008?09 189
Figure 50: Annual data review process 202

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Frozen food, Romania, value by category (RONm), 2004?09 33
Table 4: Frozen food, Romania, value forecast by category (RONm), 2009?14 34
Table 5: Frozen food, Romania, value by category ($m), 2004?09 36
Table 6: Frozen food, Romania, value forecast by category ($m), 2009?14 37
Table 7: Frozen food, Romania, volume by category (kg, million), 2004?09 38
Table 8: Frozen food, Romania, volume forecast by category (kg, million), 2009?14 39
Table 9: Frozen food, Romania, brand share by value (%), 2008?09 41
Table 10: Frozen food, Romania, value by brand (RONm), 2008?09 43
Table 11: Frozen food, Romania, company share by value (%), 2008?09 45
Table 12: Frozen food, Romania, value by company (RONm), 2008?09 46
Table 13: Frozen food, Romania, distribution channels by value (%), 2008?09 47
Table 14: Frozen food, Romania, value by distribution channel (RONm), 2008?09 47
Table 15: Frozen food, Romania, expenditure per capita (RON), 2004?09 49
Table 16: Frozen food, Romania, forecast expenditure per capita (RON), 2009?14 50
Table 17: Frozen food, Romania, expenditure per capita ($), 2004?09 51
Table 18: Frozen food, Romania, forecast expenditure per capita ($), 2009?14 52
Table 19: Frozen food, Romania, consumption per capita (kg), 2004?09 53
Table 20: Frozen food, Romania, forecast consumption per capita (kg), 2009?14 54
Table 21: Frozen bakery products, Romania, value by segment (RONm), 2004?09 55
Table 22: Frozen bakery products, Romania, value forecast by segment (RONm), 2009?14 56
Table 23: Frozen bakery products, Romania, value by segment ($m), 2004?09 58
Table 24: Frozen bakery products, Romania, value forecast by segment ($m), 2009?14 59
Table 25: Frozen bakery products, Romania, volume by segment (kg, million), 2004?09 61
Table 26: Frozen bakery products, Romania, volume forecast by segment (kg, million), 2009?14 62
Table 27: Frozen bakery products, Romania, brand share by value (%), 2008?09 64
Table 28: Frozen bakery products, Romania, value by brand (RONm), 2008?09 64
Table 29: Frozen bakery products, Romania, company share by value (%), 2008?09 66
Table 30: Frozen bakery products, Romania, value by company (RONm), 2008?09 66
Table 31: Frozen bakery products, Romania, distribution channels by value (%), 2008?09 67
Table 32: Frozen bakery products, Romania, value by distribution channel (RONm), 2008?09 67
Table 33: Frozen bakery products, Romania, expenditure per capita (RON), 2004?09 69
Table 34: Frozen bakery products, Romania, forecast expenditure per capita (RON), 2009?14 69
Table 35: Frozen bakery products, Romania, expenditure per capita ($), 2004?09 70
Table 36: Frozen bakery products, Romania, forecast expenditure per capita ($), 2009?14 70
Table 37: Frozen bakery products, Romania, consumption per capita (kg), 2004?09 71
Table 38: Frozen bakery products, Romania, forecast consumption per capita (kg), 2009?14 71
Table 39: Frozen fish/seafood, Romania, value by segment (RONm), 2004?09 72
Table 40: Frozen fish/seafood, Romania, value forecast by segment (RONm), 2009?14 73
Table 41: Frozen fish/seafood, Romania, value by segment ($m), 2004?09 75
Table 42: Frozen fish/seafood, Romania, value forecast by segment ($m), 2009?14 76
Table 43: Frozen fish/seafood, Romania, volume by segment (kg, million), 2004?09 77
Table 44: Frozen fish/seafood, Romania, volume forecast by segment (kg, million), 2009?14 78
Table 45: Frozen fish/seafood, Romania, brand share by value (%), 2008?09 80
Table 46: Frozen fish/seafood, Romania, value by brand (RONm), 2008?09 80
Table 47: Frozen fish/seafood, Romania, company share by value (%), 2008?09 82
Table 48: Frozen fish/seafood, Romania, value by company (RONm), 2008?09 82
Table 49: Frozen fish/seafood, Romania, distribution channels by value (%), 2008?09 83
Table 50: Frozen fish/seafood, Romania, value by distribution channel (RONm), 2008?09 83
Table 51: Frozen fish/seafood, Romania, expenditure per capita (RON), 2004?09 85
Table 52: Frozen fish/seafood, Romania, forecast expenditure per capita (RON), 2009?14 85
Table 53: Frozen fish/seafood, Romania, expenditure per capita ($), 2004?09 86
Table 54: Frozen fish/seafood, Romania, forecast expenditure per capita ($), 2009?14 86
Table 55: Frozen fish/seafood, Romania, consumption per capita (kg), 2004?09 87
Table 56: Frozen fish/seafood, Romania, forecast consumption per capita (kg), 2009?14 87
Table 57: Frozen desserts, Romania, value (RONm), 2004?09 88
Table 58: Frozen desserts, Romania, value forecast (RONm), 2009?14 89
Table 59: Frozen desserts, Romania, value ($m), 2004?09 90
Table 60: Frozen desserts, Romania, value forecast ($m), 2009?14 90
Table 61: Frozen desserts, Romania, volume (kg, million), 2004?09 91
Table 62: Frozen desserts, Romania, volume forecast (kg, million), 2009?14 92
Table 63: Frozen desserts, Romania, brand share by value (%), 2008?09 93
Table 64: Frozen desserts, Romania, value by brand (RONm), 2008?09 93
Table 65: Frozen desserts, Romania, company share by value (%), 2008?09 95
Table 66: Frozen desserts, Romania, value by company (RONm), 2008?09 95
Table 67: Frozen desserts, Romania, distribution channels by value (%), 2008?09 96
Table 68: Frozen desserts, Romania, value by distribution channel (RONm), 2008?09 96
Table 69: Frozen desserts, Romania, expenditure per capita (RON), 2004?09 98
Table 70: Frozen desserts, Romania, forecast expenditure per capita (RON), 2009?14 98
Table 71: Frozen desserts, Romania, expenditure per capita ($), 2004?09 99
Table 72: Frozen desserts, Romania, forecast expenditure per capita ($), 2009?14 99
Table 73: Frozen desserts, Romania, consumption per capita (kg), 2004?09 100
Table 74: Frozen desserts, Romania, forecast consumption per capita (kg), 2009?14 100
Table 75: Frozen meat products, Romania, value by segment (RONm), 2004?09 101
Table 76: Frozen meat products, Romania, value forecast by segment (RONm), 2009?14 102
Table 77: Frozen meat products, Romania, value by segment ($m), 2004?09 104
Table 78: Frozen meat products, Romania, value forecast by segment ($m), 2009?14 104
Table 79: Frozen meat products, Romania, volume by segment (kg, million), 2004?09 106
Table 80: Frozen meat products, Romania, volume forecast by segment (kg, million), 2009?14 107
Table 81: Frozen meat products, Romania, brand share by value (%), 2008?09 109
Table 82: Frozen meat products, Romania, value by brand (RONm), 2008?09 109
Table 83: Frozen meat products, Romania, company share by value (%), 2008?09 111
Table 84: Frozen meat products, Romania, value by company (RONm), 2008?09 111
Table 85: Frozen meat products, Romania, distribution channels by value (%), 2008?09 112
Table 86: Frozen meat products, Romania, value by distribution channel (RONm), 2008?09 112
Table 87: Frozen meat products, Romania, expenditure per capita (RON), 2004?09 114
Table 88: Frozen meat products, Romania, forecast expenditure per capita (RON), 2009?14 114
Table 89: Frozen meat products, Romania, expenditure per capita ($), 2004?09 115
Table 90: Frozen meat products, Romania, forecast expenditure per capita ($), 2009?14 115
Table 91: Frozen meat products, Romania, consumption per capita (kg), 2004?09 116
Table 92: Frozen meat products, Romania, forecast consumption per capita (kg), 2009?14 116
Table 93: Frozen ready meals, Romania, value by segment (RONm), 2004?09 117
Table 94: Frozen ready meals, Romania, value forecast by segment (RONm), 2009?14 118
Table 95: Frozen ready meals, Romania, value by segment ($m), 2004?09 120
Table 96: Frozen ready meals, Romania, value forecast by segment ($m), 2009?14 121
Table 97: Frozen ready meals, Romania, volume by segment (kg, million), 2004?09 122
Table 98: Frozen ready meals, Romania, volume forecast by segment (kg, million), 2009?14 123
Table 99: Frozen ready meals, Romania, brand share by value (%), 2008?09 125
Table 100: Frozen ready meals, Romania, value by brand (RONm), 2008?09 125
Table 101: Frozen ready meals, Romania, company share by value (%), 2008?09 127
Table 102: Frozen ready meals, Romania, value by company (RONm), 2008?09 127
Table 103: Frozen ready meals, Romania, distribution channels by value (%), 2008?09 128
Table 104: Frozen ready meals, Romania, value by distribution channel (RONm), 2008?09 128
Table 105: Frozen ready meals, Romania, expenditure per capita (RON), 2004?09 130
Table 106: Frozen ready meals, Romania, forecast expenditure per capita (RON), 2009?14 131
Table 107: Frozen ready meals, Romania, expenditure per capita ($), 2004?09 132
Table 108: Frozen ready meals, Romania, forecast expenditure per capita ($), 2009?14 133
Table 109: Frozen ready meals, Romania, consumption per capita (kg), 2004?09 134
Table 110: Frozen ready meals, Romania, forecast consumption per capita (kg), 2009?14 135
Table 111: Frozen fruit, Romania, value (RONm), 2004?09 136
Table 112: Frozen fruit, Romania, value forecast (RONm), 2009?14 137
Table 113: Frozen fruit, Romania, value ($m), 2004?09 138
Table 114: Frozen fruit, Romania, value forecast ($m), 2009?14 138
Table 115: Frozen fruit, Romania, volume (kg, million), 2004?09 139
Table 116: Frozen fruit, Romania, volume forecast (kg, million), 2009?14 140
Table 117: Frozen fruit, Romania, brand share by value (%), 2008?09 141
Table 118: Frozen fruit, Romania, value by brand (RONm), 2008?09 141
Table 119: Frozen fruit, Romania, company share by value (%), 2008?09 142
Table 120: Frozen fruit, Romania, value by company (RONm), 2008?09 142
Table 121: Frozen fruit, Romania, distribution channels by value (%), 2008?09 143
Table 122: Frozen fruit, Romania, value by distribution channel (RONm), 2008?09 143
Table 123: Frozen fruit, Romania, expenditure per capita (RON), 2004?09 145
Table 124: Frozen fruit, Romania, forecast expenditure per capita (RON), 2009?14 145
Table 125: Frozen fruit, Romania, expenditure per capita ($), 2004?09 146
Table 126: Frozen fruit, Romania, forecast expenditure per capita ($), 2009?14 146
Table 127: Frozen fruit, Romania, consumption per capita (kg), 2004?09 147
Table 128: Frozen fruit, Romania, forecast consumption per capita (kg), 2009?14 147
Table 129: Frozen pizza, Romania, value by segment (RONm), 2004?09 148
Table 130: Frozen pizza, Romania, value forecast by segment (RONm), 2009?14 149
Table 131: Frozen pizza, Romania, value by segment ($m), 2004?09 151
Table 132: Frozen pizza, Romania, value forecast by segment ($m), 2009?14 151
Table 133: Frozen pizza, Romania, volume by segment (kg, million), 2004?09 153
Table 134: Frozen pizza, Romania, volume forecast by segment (kg, million), 2009?14 154
Table 135: Frozen pizza, Romania, brand share by value (%), 2008?09 156
Table 136: Frozen pizza, Romania, value by brand (RONm), 2008?09 156
Table 137: Frozen pizza, Romania, company share by value (%), 2008?09 158
Table 138: Frozen pizza, Romania, value by company (RONm), 2008?09 158
Table 139: Frozen pizza, Romania, distribution channels by value (%), 2008?09 159
Table 140: Frozen pizza, Romania, value by distribution channel (RONm), 2008?09 159
Table 141: Frozen pizza, Romania, expenditure per capita (RON), 2004?09 161
Table 142: Frozen pizza, Romania, forecast expenditure per capita (RON), 2009?14 161
Table 143: Frozen pizza, Romania, expenditure per capita ($), 2004?09 162
Table 144: Frozen pizza, Romania, forecast expenditure per capita ($), 2009?14 162
Table 145: Frozen pizza, Romania, consumption per capita (kg), 2004?09 163
Table 146: Frozen pizza, Romania, forecast consumption per capita (kg), 2009?14 163
Table 147: Frozen potato products, Romania, value by segment (RONm), 2004?09 164
Table 148: Frozen potato products, Romania, value forecast by segment (RONm), 2009?14 165
Table 149: Frozen potato products, Romania, value by segment ($m), 2004?09 167
Table 150: Frozen potato products, Romania, value forecast by segment ($m), 2009?14 167
Table 151: Frozen potato products, Romania, volume by segment (kg, million), 2004?09 169
Table 152: Frozen potato products, Romania, volume forecast by segment (kg, million), 2009?14 170
Table 153: Frozen potato products, Romania, brand share by value (%), 2008?09 172
Table 154: Frozen potato products, Romania, value by brand (RONm), 2008?09 172
Table 155: Frozen potato products, Romania, company share by value (%), 2008?09 174
Table 156: Frozen potato products, Romania, value by company (RONm), 2008?09 174
Table 157: Frozen potato products, Romania, distribution channels by value (%), 2008?09 175
Table 158: Frozen potato products, Romania, value by distribution channel (RONm), 2008?09 175
Table 159: Frozen potato products, Romania, expenditure per capita (RON), 2004?09 177
Table 160: Frozen potato products, Romania, forecast expenditure per capita (RON), 2009?14 177
Table 161: Frozen potato products, Romania, expenditure per capita ($), 2004?09 178
Table 162: Frozen potato products, Romania, forecast expenditure per capita ($), 2009?14 178
Table 163: Frozen potato products, Romania, consumption per capita (kg), 2004?09 179
Table 164: Frozen potato products, Romania, forecast consumption per capita (kg), 2009?14 179
Table 165: Frozen vegetables, Romania, value (RONm), 2004?09 180
Table 166: Frozen vegetables, Romania, value forecast (RONm), 2009?14 181
Table 167: Frozen vegetables, Romania, value ($m), 2004?09 182
Table 168: Frozen vegetables, Romania, value forecast ($m), 2009?14 182
Table 169: Frozen vegetables, Romania, volume (kg, million), 2004?09 183
Table 170: Frozen vegetables, Romania, volume forecast (kg, million), 2009?14 184
Table 171: Frozen vegetables, Romania, brand share by value (%), 2008?09 185
Table 172: Frozen vegetables, Romania, value by brand (RONm), 2008?09 185
Table 173: Frozen vegetables, Romania, company share by value (%), 2008?09 187
Table 174: Frozen vegetables, Romania, value by company (RONm), 2008?09 187
Table 175: Frozen vegetables, Romania, distribution channels by value (%), 2008?09 188
Table 176: Frozen vegetables, Romania, value by distribution channel (RONm), 2008?09 188
Table 177: Frozen vegetables, Romania, expenditure per capita (RON), 2004?09 190
Table 178: Frozen vegetables, Romania, forecast expenditure per capita (RON), 2009?14 190
Table 179: Frozen vegetables, Romania, expenditure per capita ($), 2004?09 191
Table 180: Frozen vegetables, Romania, forecast expenditure per capita ($), 2009?14 191
Table 181: Frozen vegetables, Romania, consumption per capita (kg), 2004?09 192
Table 182: Frozen vegetables, Romania, forecast consumption per capita (kg), 2009?14 192
Table 183: Romania frozen food new product launches reports, by company, 2009 193
Table 184: Romania frozen food new product launches SKUs, by company, 2009 193
Table 185: Romania frozen food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 194
Table 186: Romania frozen food new product launches (reports), by ingredients (top 10 ingredients), 2009 194
Table 187: Romania frozen food new product launches (reports), by package tags or claims, 2009 195
Table 188: Romania frozen food new product launches - recent launches (2009) 195
Table 189: Romania population, by age group, 2004?09 (millions) 196
Table 190: Romania population forecast, by age group, 2009?14 (millions) 197
Table 191: Romania population, by gender, 2004?09 (millions) 197
Table 192: Romania population forecast, by gender, 2009?14 (millions) 198
Table 193: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 198
Table 194: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 198
Table 195: Romania real GDP, 2004?09 (RONbn, 2000 prices) 199
Table 196: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 199
Table 197: Romania real GDP, 2004?09 ($bn, 2000 prices) 199
Table 198: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 200
Table 199: Romania consumer price index, 2004?09 (2000=100) 200
Table 200: Romania consumer price index, 2009?14 (2000=100) 200


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