Frozen food in Mexico to 2013

Introduction

This databook provides key data and information on the frozen food market in Mexico. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery &Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the frozen food market, including company overview, key facts and business description

Highlights

The market for frozen food in Mexico increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The frozen meat products category led the frozen food market in Mexico, accounting for a share of 83.8%.

Leading players in Mexican frozen food market include Alfa, S.A. de C.V., ConAgra Foods, Inc. and H.J. Heinz Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Mexico

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Mexican Peso), 2003?08 33
Value analysis (Mexican Peso), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 38
Volume analysis, 2008?13 39
Company and brand share analysis 41
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
Alfa, S.A. de C.V. 54
ConAgra Foods, Inc. 56
Chapter 5 Category Analysis: Frozen Bakery Products 58
Value analysis (Mexican Peso), 2003?08 58
Value analysis (Mexican Peso), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Frozen Fish/Seafood 76
Value analysis (Mexican Peso), 2003?08 76
Value analysis (Mexican Peso), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Frozen Potato Products 92
Value analysis (Mexican Peso), 2003?08 92
Value analysis (Mexican Peso), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Frozen Meat Products 108
Value analysis (Mexican Peso), 2003?08 108
Value analysis (Mexican Peso), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Frozen Vegetables 123
Value analysis (Mexican Peso), 2003?08 123
Value analysis (Mexican Peso), 2008?13 124
Value analysis (US dollars), 2003?08 125
Value analysis (US dollars), 2008?13 125
Volume analysis, 2003?08 126
Volume analysis, 2008?13 127
Company and brand share analysis 128
Distribution analysis 131
Expenditure and consumption per capita 133
Chapter 10 Category Analysis: Frozen Ready Meals 136
Value analysis (Mexican Peso), 2003?08 136
Value analysis (Mexican Peso), 2008?13 137
Value analysis (US dollars), 2003?08 139
Value analysis (US dollars), 2008?13 140
Volume analysis, 2003?08 142
Volume analysis, 2008?13 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 11 Category Analysis: Frozen Pizza 156
Value analysis (Mexican Peso), 2003?08 156
Value analysis (Mexican Peso), 2008?13 157
Value analysis (US dollars), 2003?08 159
Value analysis (US dollars), 2008?13 159
Volume analysis, 2003?08 161
Volume analysis, 2008?13 162
Company and brand share analysis 164
Distribution analysis 167
Expenditure and consumption per capita 169
Chapter 12 Category Analysis: Frozen Desserts 172
Value analysis (Mexican Peso), 2003?08 172
Value analysis (Mexican Peso), 2008?13 173
Value analysis (US dollars), 2003?08 174
Value analysis (US dollars), 2008?13 174
Volume analysis, 2003?08 175
Volume analysis, 2008?13 176
Company and brand share analysis 177
Distribution analysis 180
Expenditure and consumption per capita 182
Chapter 13 Category Analysis: Frozen Fruit 185
Value analysis (Mexican Peso), 2003?08 185
Value analysis (Mexican Peso), 2008?13 186
Value analysis (US dollars), 2003?08 187
Value analysis (US dollars), 2008?13 187
Volume analysis, 2003?08 188
Volume analysis, 2008?13 189
Company and brand share analysis 190
Distribution analysis 193
Expenditure and consumption per capita 195
Chapter 14 Country Comparison 198
Value 198
Volume 202
Market share 206
Chapter 15 PESTLE Analysis 207
Summary 207
Political analysis 208
Economic analysis 212
Social analysis 216
Technological analysis 219
Legal analysis 222
Environmental analysis 225
Chapter 16 New Product Development 228
Product launches over time 228
Recent product launches 230
Chapter 17 Macroeconomic Profile 231
Macroeconomic indicators 231
Chapter 18 Research Methodology 236
Methodology overview 236
Secondary research 237
Market modeling 238
Creating an initial data model 238
Revising the initial data model 238
Creating a final estimate 239
Creating demographic value splits 239
Primary research 239
Data finalization 240
Ongoing research 240
Chapter 19 APPENDIX 241
Future readings 241
How to contact experts in your industry 241
Disclaimer 241

LIST OF FIGURES
Figure 1: Frozen food, Mexico, value (MXNm), 2003?13 35
Figure 2: Frozen food, Mexico, volume (kg, million), 2003?13 40
Figure 3: Frozen food, Mexico, company share by value (%), 2007?08 43
Figure 4: Frozen food, Mexico, distribution channels by value (%), 2007?08 47
Figure 5: Frozen bakery products, Mexico, value (MXNm), 2003?13 60
Figure 6: Frozen bakery products, Mexico, category growth comparison, by value, 2003?13 63
Figure 7: Frozen bakery products, Mexico, volume (kg, million), 2003?13 66
Figure 8: Frozen bakery products, Mexico, category growth comparison, by volume, 2003?13 66
Figure 9: Frozen bakery products, Mexico, company share by value (%), 2007?08 68
Figure 10: Frozen bakery products, Mexico, distribution channels by value (%), 2007?08 71
Figure 11: Frozen fish/seafood, Mexico, value (MXNm), 2003?13 78
Figure 12: Frozen fish/seafood, Mexico, category growth comparison, by value, 2003?13 80
Figure 13: Frozen fish/seafood, Mexico, volume (kg, million), 2003?13 83
Figure 14: Frozen fish/seafood, Mexico, category growth comparison, by volume, 2003?13 83
Figure 15: Frozen fish/seafood, Mexico, company share by value (%), 2007?08 85
Figure 16: Frozen fish/seafood, Mexico, distribution channels by value (%), 2007?08 88
Figure 17: Frozen potato products, Mexico, value (MXNm), 2003?13 94
Figure 18: Frozen potato products, Mexico, category growth comparison, by value, 2003?13 96
Figure 19: Frozen potato products, Mexico, volume (kg, million), 2003?13 99
Figure 20: Frozen potato products, Mexico, category growth comparison, by volume, 2003?13 99
Figure 21: Frozen potato products, Mexico, company share by value (%), 2007?08 101
Figure 22: Frozen potato products, Mexico, distribution channels by value (%), 2007?08 104
Figure 23: Frozen meat products, Mexico, value (MXNm), 2003?13 110
Figure 24: Frozen meat products, Mexico, category growth comparison, by value, 2003?13 112
Figure 25: Frozen meat products, Mexico, volume (kg, million), 2003?13 115
Figure 26: Frozen meat products, Mexico, category growth comparison, by volume, 2003?13 115
Figure 27: Frozen meat products, Mexico, distribution channels by value (%), 2007?08 119
Figure 28: Frozen vegetables, Mexico, value (MXNm), 2003?13 124
Figure 29: Frozen vegetables, Mexico, volume (kg, million), 2003?13 127
Figure 30: Frozen vegetables, Mexico, company share by value (%), 2007?08 129
Figure 31: Frozen vegetables, Mexico, distribution channels by value (%), 2007?08 132
Figure 32: Frozen ready meals, Mexico, value (MXNm), 2003?13 138
Figure 33: Frozen ready meals, Mexico, category growth comparison, by value, 2003?13 141
Figure 34: Frozen ready meals, Mexico, volume (kg, million), 2003?13 144
Figure 35: Frozen ready meals, Mexico, category growth comparison, by volume, 2003?13 144
Figure 36: Frozen ready meals, Mexico, company share by value (%), 2007?08 146
Figure 37: Frozen ready meals, Mexico, distribution channels by value (%), 2007?08 149
Figure 38: Frozen pizza, Mexico, value (MXNm), 2003?13 158
Figure 39: Frozen pizza, Mexico, category growth comparison, by value, 2003?13 160
Figure 40: Frozen pizza, Mexico, volume (kg, million), 2003?13 163
Figure 41: Frozen pizza, Mexico, category growth comparison, by volume, 2003?13 163
Figure 42: Frozen pizza, Mexico, company share by value (%), 2007?08 165
Figure 43: Frozen pizza, Mexico, distribution channels by value (%), 2007?08 168
Figure 44: Frozen desserts, Mexico, value (MXNm), 2003?13 173
Figure 45: Frozen desserts, Mexico, volume (kg, million), 2003?13 176
Figure 46: Frozen desserts, Mexico, company share by value (%), 2007?08 178
Figure 47: Frozen desserts, Mexico, distribution channels by value (%), 2007?08 181
Figure 48: Frozen fruit, Mexico, value (MXNm), 2003?13 186
Figure 49: Frozen fruit, Mexico, volume (kg, million), 2003?13 189
Figure 50: Frozen fruit, Mexico, company share by value (%), 2007?08 191
Figure 51: Frozen fruit, Mexico, distribution channels by value (%), 2007?08 194
Figure 52: Global frozen food market split (value terms, 2008), top five countries 199
Figure 53: Global frozen food market value, 2003–08, top five countries 201
Figure 54: Global frozen food market split (volume terms, 2008), top five countries 203
Figure 55: Global frozen food market volume, 2003–08, top five countries 205
Figure 56: Annual data review process 237

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Frozen food, Mexico, value by category (MXNm), 2003?08 33
Table 4: Frozen food, Mexico, value forecast by category (MXNm), 2008?13 34
Table 5: Frozen food, Mexico, value by category ($m), 2003?08 36
Table 6: Frozen food, Mexico, value forecast by category ($m), 2008?13 37
Table 7: Frozen food, Mexico, volume by category (kg, million), 2003?08 38
Table 8: Frozen food, Mexico, volume forecast by category (kg, million), 2008?13 39
Table 9: Frozen food, Mexico, brand share by value (%), 2007?08 41
Table 10: Frozen food, Mexico, value by brand (MXNm), 2007?08 42
Table 11: Frozen food, Mexico, company share by value (%), 2007?08 44
Table 12: Frozen food, Mexico, value by company (MXNm), 2007?08 45
Table 13: Frozen food, Mexico, distribution channels by value (%), 2007?08 46
Table 14: Frozen food, Mexico, value by distribution channel (MXNm), 2007?08 46
Table 15: Frozen food, Mexico, expenditure per capita (MXN), 2003?08 48
Table 16: Frozen food, Mexico, forecast expenditure per capita (MXN), 2008?13 49
Table 17: Frozen food, Mexico, expenditure per capita ($), 2003?08 50
Table 18: Frozen food, Mexico, forecast expenditure per capita ($), 2008?13 51
Table 19: Frozen food, Mexico, consumption per capita (kg), 2003?08 52
Table 20: Frozen food, Mexico, forecast consumption per capita (kg), 2008?13 53
Table 21: Alfa, S.A. de C.V. key facts 54
Table 22: ConAgra Foods, Inc. key facts 56
Table 23: Frozen bakery products, Mexico, value by segment (MXNm), 2003?08 58
Table 24: Frozen bakery products, Mexico, value forecast by segment (MXNm), 2008?13 59
Table 25: Frozen bakery products, Mexico, value by segment ($m), 2003?08 61
Table 26: Frozen bakery products, Mexico, value forecast by segment ($m), 2008?13 62
Table 27: Frozen bakery products, Mexico, volume by segment (kg, million), 2003?08 64
Table 28: Frozen bakery products, Mexico, volume forecast by segment (kg, million), 2008?13 65
Table 29: Frozen bakery products, Mexico, brand share by value (%), 2007?08 67
Table 30: Frozen bakery products, Mexico, value by brand (MXNm), 2007?08 67
Table 31: Frozen bakery products, Mexico, company share by value (%), 2007?08 69
Table 32: Frozen bakery products, Mexico, value by company (MXNm), 2007?08 69
Table 33: Frozen bakery products, Mexico, distribution channels by value (%), 2007?08 70
Table 34: Frozen bakery products, Mexico, value by distribution channel (MXNm), 2007?08 70
Table 35: Frozen bakery products, Mexico, expenditure per capita (MXN), 2003?08 72
Table 36: Frozen bakery products, Mexico, forecast expenditure per capita (MXN), 2008?13 73
Table 37: Frozen bakery products, Mexico, expenditure per capita ($), 2003?08 73
Table 38: Frozen bakery products, Mexico, forecast expenditure per capita ($), 2008?13 74
Table 39: Frozen bakery products, Mexico, consumption per capita (kg), 2003?08 74
Table 40: Frozen bakery products, Mexico, forecast consumption per capita (kg), 2008?13 75
Table 41: Frozen fish/seafood, Mexico, value by segment (MXNm), 2003?08 76
Table 42: Frozen fish/seafood, Mexico, value forecast by segment (MXNm), 2008?13 77
Table 43: Frozen fish/seafood, Mexico, value by segment ($m), 2003?08 79
Table 44: Frozen fish/seafood, Mexico, value forecast by segment ($m), 2008?13 80
Table 45: Frozen fish/seafood, Mexico, volume by segment (kg, million), 2003?08 81
Table 46: Frozen fish/seafood, Mexico, volume forecast by segment (kg, million), 2008?13 82
Table 47: Frozen fish/seafood, Mexico, brand share by value (%), 2007?08 84
Table 48: Frozen fish/seafood, Mexico, value by brand (MXNm), 2007?08 84
Table 49: Frozen fish/seafood, Mexico, company share by value (%), 2007?08 86
Table 50: Frozen fish/seafood, Mexico, value by company (MXNm), 2007?08 86
Table 51: Frozen fish/seafood, Mexico, distribution channels by value (%), 2007?08 87
Table 52: Frozen fish/seafood, Mexico, value by distribution channel (MXNm), 2007?08 87
Table 53: Frozen fish/seafood, Mexico, expenditure per capita (MXN), 2003?08 89
Table 54: Frozen fish/seafood, Mexico, forecast expenditure per capita (MXN), 2008?13 89
Table 55: Frozen fish/seafood, Mexico, expenditure per capita ($), 2003?08 90
Table 56: Frozen fish/seafood, Mexico, forecast expenditure per capita ($), 2008?13 90
Table 57: Frozen fish/seafood, Mexico, consumption per capita (kg), 2003?08 91
Table 58: Frozen fish/seafood, Mexico, forecast consumption per capita (kg), 2008?13 91
Table 59: Frozen potato products, Mexico, value by segment (MXNm), 2003?08 92
Table 60: Frozen potato products, Mexico, value forecast by segment (MXNm), 2008?13 93
Table 61: Frozen potato products, Mexico, value by segment ($m), 2003?08 95
Table 62: Frozen potato products, Mexico, value forecast by segment ($m), 2008?13 95
Table 63: Frozen potato products, Mexico, volume by segment (kg, million), 2003?08 97
Table 64: Frozen potato products, Mexico, volume forecast by segment (kg, million), 2008?13 98
Table 65: Frozen potato products, Mexico, brand share by value (%), 2007?08 100
Table 66: Frozen potato products, Mexico, value by brand (MXNm), 2007?08 100
Table 67: Frozen potato products, Mexico, company share by value (%), 2007?08 102
Table 68: Frozen potato products, Mexico, value by company (MXNm), 2007?08 102
Table 69: Frozen potato products, Mexico, distribution channels by value (%), 2007?08 103
Table 70: Frozen potato products, Mexico, value by distribution channel (MXNm), 2007?08 103
Table 71: Frozen potato products, Mexico, expenditure per capita (MXN), 2003?08 105
Table 72: Frozen potato products, Mexico, forecast expenditure per capita (MXN), 2008?13 105
Table 73: Frozen potato products, Mexico, expenditure per capita ($), 2003?08 106
Table 74: Frozen potato products, Mexico, forecast expenditure per capita ($), 2008?13 106
Table 75: Frozen potato products, Mexico, consumption per capita (kg), 2003?08 107
Table 76: Frozen potato products, Mexico, forecast consumption per capita (kg), 2008?13 107
Table 77: Frozen meat products, Mexico, value by segment (MXNm), 2003?08 108
Table 78: Frozen meat products, Mexico, value forecast by segment (MXNm), 2008?13 109
Table 79: Frozen meat products, Mexico, value by segment ($m), 2003?08 111
Table 80: Frozen meat products, Mexico, value forecast by segment ($m), 2008?13 111
Table 81: Frozen meat products, Mexico, volume by segment (kg, million), 2003?08 113
Table 82: Frozen meat products, Mexico, volume forecast by segment (kg, million), 2008?13 114
Table 83: Frozen meat products, Mexico, brand share by value (%), 2007?08 116
Table 84: Frozen meat products, Mexico, value by brand (MXNm), 2007?08 116
Table 85: Frozen meat products, Mexico, company share by value (%), 2007?08 117
Table 86: Frozen meat products, Mexico, value by company (MXNm), 2007?08 117
Table 87: Frozen meat products, Mexico, distribution channels by value (%), 2007?08 118
Table 88: Frozen meat products, Mexico, value by distribution channel (MXNm), 2007?08 118
Table 89: Frozen meat products, Mexico, expenditure per capita (MXN), 2003?08 120
Table 90: Frozen meat products, Mexico, forecast expenditure per capita (MXN), 2008?13 120
Table 91: Frozen meat products, Mexico, expenditure per capita ($), 2003?08 121
Table 92: Frozen meat products, Mexico, forecast expenditure per capita ($), 2008?13 121
Table 93: Frozen meat products, Mexico, consumption per capita (kg), 2003?08 122
Table 94: Frozen meat products, Mexico, forecast consumption per capita (kg), 2008?13 122
Table 95: Frozen vegetables, Mexico, value (MXNm), 2003?08 123
Table 96: Frozen vegetables, Mexico, value forecast (MXNm), 2008?13 124
Table 97: Frozen vegetables, Mexico, value ($m), 2003?08 125
Table 98: Frozen vegetables, Mexico, value forecast ($m), 2008?13 125
Table 99: Frozen vegetables, Mexico, volume (kg, million), 2003?08 126
Table 100: Frozen vegetables, Mexico, volume forecast (kg, million), 2008?13 127
Table 101: Frozen vegetables, Mexico, brand share by value (%), 2007?08 128
Table 102: Frozen vegetables, Mexico, value by brand (MXNm), 2007?08 128
Table 103: Frozen vegetables, Mexico, company share by value (%), 2007?08 130
Table 104: Frozen vegetables, Mexico, value by company (MXNm), 2007?08 130
Table 105: Frozen vegetables, Mexico, distribution channels by value (%), 2007?08 131
Table 106: Frozen vegetables, Mexico, value by distribution channel (MXNm), 2007?08 131
Table 107: Frozen vegetables, Mexico, expenditure per capita (MXN), 2003?08 133
Table 108: Frozen vegetables, Mexico, forecast expenditure per capita (MXN), 2008?13 133
Table 109: Frozen vegetables, Mexico, expenditure per capita ($), 2003?08 134
Table 110: Frozen vegetables, Mexico, forecast expenditure per capita ($), 2008?13 134
Table 111: Frozen vegetables, Mexico, consumption per capita (kg), 2003?08 135
Table 112: Frozen vegetables, Mexico, forecast consumption per capita (kg), 2008?13 135
Table 113: Frozen ready meals, Mexico, value by segment (MXNm), 2003?08 136
Table 114: Frozen ready meals, Mexico, value forecast by segment (MXNm), 2008?13 137
Table 115: Frozen ready meals, Mexico, value by segment ($m), 2003?08 139
Table 116: Frozen ready meals, Mexico, value forecast by segment ($m), 2008?13 140
Table 117: Frozen ready meals, Mexico, volume by segment (kg, million), 2003?08 142
Table 118: Frozen ready meals, Mexico, volume forecast by segment (kg, million), 2008?13 143
Table 119: Frozen ready meals, Mexico, brand share by value (%), 2007?08 145
Table 120: Frozen ready meals, Mexico, value by brand (MXNm), 2007?08 145
Table 121: Frozen ready meals, Mexico, company share by value (%), 2007?08 147
Table 122: Frozen ready meals, Mexico, value by company (MXNm), 2007?08 147
Table 123: Frozen ready meals, Mexico, distribution channels by value (%), 2007?08 148
Table 124: Frozen ready meals, Mexico, value by distribution channel (MXNm), 2007?08 148
Table 125: Frozen ready meals, Mexico, expenditure per capita (MXN), 2003?08 150
Table 126: Frozen ready meals, Mexico, forecast expenditure per capita (MXN), 2008?13 151
Table 127: Frozen ready meals, Mexico, expenditure per capita ($), 2003?08 152
Table 128: Frozen ready meals, Mexico, forecast expenditure per capita ($), 2008?13 153
Table 129: Frozen ready meals, Mexico, consumption per capita (kg), 2003?08 154
Table 130: Frozen ready meals, Mexico, forecast consumption per capita (kg), 2008?13 155
Table 131: Frozen pizza, Mexico, value by segment (MXNm), 2003?08 156
Table 132: Frozen pizza, Mexico, value forecast by segment (MXNm), 2008?13 157
Table 133: Frozen pizza, Mexico, value by segment ($m), 2003?08 159
Table 134: Frozen pizza, Mexico, value forecast by segment ($m), 2008?13 159
Table 135: Frozen pizza, Mexico, volume by segment (kg, million), 2003?08 161
Table 136: Frozen pizza, Mexico, volume forecast by segment (kg, million), 2008?13 162
Table 137: Frozen pizza, Mexico, brand share by value (%), 2007?08 164
Table 138: Frozen pizza, Mexico, value by brand (MXNm), 2007?08 164
Table 139: Frozen pizza, Mexico, company share by value (%), 2007?08 166
Table 140: Frozen pizza, Mexico, value by company (MXNm), 2007?08 166
Table 141: Frozen pizza, Mexico, distribution channels by value (%), 2007?08 167
Table 142: Frozen pizza, Mexico, value by distribution channel (MXNm), 2007?08 167
Table 143: Frozen pizza, Mexico, expenditure per capita (MXN), 2003?08 169
Table 144: Frozen pizza, Mexico, forecast expenditure per capita (MXN), 2008?13 169
Table 145: Frozen pizza, Mexico, expenditure per capita ($), 2003?08 170
Table 146: Frozen pizza, Mexico, forecast expenditure per capita ($), 2008?13 170
Table 147: Frozen pizza, Mexico, consumption per capita (kg), 2003?08 171
Table 148: Frozen pizza, Mexico, forecast consumption per capita (kg), 2008?13 171
Table 149: Frozen desserts, Mexico, value (MXNm), 2003?08 172
Table 150: Frozen desserts, Mexico, value forecast (MXNm), 2008?13 173
Table 151: Frozen desserts, Mexico, value ($m), 2003?08 174
Table 152: Frozen desserts, Mexico, value forecast ($m), 2008?13 174
Table 153: Frozen desserts, Mexico, volume (kg, million), 2003?08 175
Table 154: Frozen desserts, Mexico, volume forecast (kg, million), 2008?13 176
Table 155: Frozen desserts, Mexico, brand share by value (%), 2007?08 177
Table 156: Frozen desserts, Mexico, value by brand (MXNm), 2007?08 177
Table 157: Frozen desserts, Mexico, company share by value (%), 2007?08 179
Table 158: Frozen desserts, Mexico, value by company (MXNm), 2007?08 179
Table 159: Frozen desserts, Mexico, distribution channels by value (%), 2007?08 180
Table 160: Frozen desserts, Mexico, value by distribution channel (MXNm), 2007?08 180
Table 161: Frozen desserts, Mexico, expenditure per capita (MXN), 2003?08 182
Table 162: Frozen desserts, Mexico, forecast expenditure per capita (MXN), 2008?13 182
Table 163: Frozen desserts, Mexico, expenditure per capita ($), 2003?08 183
Table 164: Frozen desserts, Mexico, forecast expenditure per capita ($), 2008?13 183
Table 165: Frozen desserts, Mexico, consumption per capita (kg), 2003?08 184
Table 166: Frozen desserts, Mexico, forecast consumption per capita (kg), 2008?13 184
Table 167: Frozen fruit, Mexico, value (MXNm), 2003?08 185
Table 168: Frozen fruit, Mexico, value forecast (MXNm), 2008?13 186
Table 169: Frozen fruit, Mexico, value ($m), 2003?08 187
Table 170: Frozen fruit, Mexico, value forecast ($m), 2008?13 187
Table 171: Frozen fruit, Mexico, volume (kg, million), 2003?08 188
Table 172: Frozen fruit, Mexico, volume forecast (kg, million), 2008?13 189
Table 173: Frozen fruit, Mexico, brand share by value (%), 2007?08 190
Table 174: Frozen fruit, Mexico, value by brand (MXNm), 2007?08 190
Table 175: Frozen fruit, Mexico, company share by value (%), 2007?08 192
Table 176: Frozen fruit, Mexico, value by company (MXNm), 2007?08 192
Table 177: Frozen fruit, Mexico, distribution channels by value (%), 2007?08 193
Table 178: Frozen fruit, Mexico, value by distribution channel (MXNm), 2007?08 193
Table 179: Frozen fruit, Mexico, expenditure per capita (MXN), 2003?08 195
Table 180: Frozen fruit, Mexico, forecast expenditure per capita (MXN), 2008?13 195
Table 181: Frozen fruit, Mexico, expenditure per capita ($), 2003?08 196
Table 182: Frozen fruit, Mexico, forecast expenditure per capita ($), 2008?13 196
Table 183: Frozen fruit, Mexico, consumption per capita (kg), 2003?08 197
Table 184: Frozen fruit, Mexico, forecast consumption per capita (kg), 2008?13 197
Table 185: Global frozen food market value, 2008 198
Table 186: Global frozen food market split (value terms ($m), 2008), top five countries 201
Table 187: Global frozen food market volume, 2008 202
Table 188: Global frozen food market split (volume terms, 2008), top five countries 205
Table 189: Leading players, top five countries 206
Table 190: Analysis of Mexico’s political landscape 208
Table 191: Analysis of Mexico’s economy 212
Table 192: Analysis of Mexico’s social system 216
Table 193: Analysis of Mexico’s technology landscape 219
Table 194: Analysis of Mexico’s legal landscape 222
Table 195: Analysis of Mexico’s environmental landscape 225
Table 196: Mexico frozen food new product launches reports, by company (top five companies), 2008 228
Table 197: Mexico frozen food new product launches SKUs, by company (top five companies), 2008 228
Table 198: Mexico frozen food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 229
Table 199: Mexico frozen food new product launches (reports), by ingredients (top 10 ingredients), 2008 229
Table 200: Mexico frozen food new product launches (reports), by package tags or claims, 2008 230
Table 201: Mexico frozen food new product launches, recent five launches 2008 230
Table 202: Mexico population, by age group, 2003?08 (millions) 231
Table 203: Mexico population forecast, by age group, 2008?13 (millions) 232
Table 204: Mexico population, by gender, 2003?08 (millions) 232
Table 205: Mexico population forecast, by gender, 2008?13 (millions) 233
Table 206: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 233
Table 207: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 233
Table 208: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 234
Table 209: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 234
Table 210: Mexico real GDP, 2003?08 ($bn, 2000 prices) 234
Table 211: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 235
Table 212: Mexico consumer price index, 2003?08 (2000=100) 235
Table 213: Mexico consumer price index, 2008?13 (2000=100) 235

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