Frozen food in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the Frozen food market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery &Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2015

Highlights

The market for frozen food in Middle East and Africa increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The frozen meat products category led the frozen food market in Middle East and Africa, accounting for a share of 64%.

Leading players in Middle East and Africa frozen food market include Americana Group, Perdigao S.A. and Irvin & Johnson Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Overview 29
Value Analysis 29
Volume Analysis 31
Chapter 4 Middle East and Africa Frozen Food - Market Overview 32
Value analysis (US dollar), 2003?08 32
Value analysis (US dollar), 2008?13 33
Volume analysis, 2003?08 35
Volume analysis, 2008?13 36
Company share analysis 38
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 5 Category Analysis: Frozen Bakery Products 47
Value analysis (US dollar), 2003?08 47
Value analysis (US dollar), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Frozen Fish/Seafood 59
Value analysis (US dollar), 2003?08 59
Value analysis (US dollar), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Frozen Potato Products 72
Value analysis (US dollar), 2003?08 72
Value analysis (US dollar), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Frozen Meat Products 85
Value analysis (US dollar), 2003?08 85
Value analysis (US dollar), 2008?13 86
Volume analysis, 2003?08 88
Volume analysis, 2008?13 89
Company share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: Frozen Vegetables 98
Value analysis (US dollar), 2003?08 98
Value analysis (US dollar), 2008?13 99
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Category Analysis: Frozen Ready Meals 109
Value analysis (US dollar), 2003?08 109
Value analysis (US dollar), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 11 Category Analysis: Frozen Pizza 124
Value analysis (US dollar), 2003?08 124
Value analysis (US dollar), 2008?13 125
Volume analysis, 2003?08 127
Volume analysis, 2008?13 128
Company share analysis 130
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 12 Category Analysis: Frozen Desserts 136
Value analysis (US dollar), 2003?08 136
Value analysis (US dollar), 2008?13 137
Volume analysis, 2003?08 138
Volume analysis, 2008?13 139
Company share analysis 140
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 13 Category Analysis: Frozen Fruit 146
Value analysis (US dollar), 2003?08 146
Value analysis (US dollar), 2008?13 147
Volume analysis, 2003?08 148
Volume analysis, 2008?13 149
Company share analysis 150
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161

LIST OF FIGURES
Figure 1: Frozen food, Middle East and Africa, value ($m), 2003?13 34
Figure 2: Frozen food, Middle East and Africa, category growth comparison, by value, 2003?13 34
Figure 3: Frozen food, Middle East and Africa, volume (kg, million), 2003?13 37
Figure 4: Frozen food, Middle East and Africa, category growth comparison, by volume, 2003?13 37
Figure 5: Frozen food, Middle East and Africa, company share (top five companies) by value (%), 2007?08 40
Figure 6: Frozen food, Middle East and Africa, distribution channels by value (%), 2007?08 42
Figure 7: Frozen bakery products, Middle East and Africa, value ($m), 2003?13 49
Figure 8: Frozen bakery products, Middle East and Africa, category growth comparison, by value, 2003?13 49
Figure 9: Frozen bakery products, Middle East and Africa, volume (kg, million), 2003?13 52
Figure 10: Frozen bakery products, Middle East and Africa, category growth comparison, by volume, 2003?13 52
Figure 11: Frozen bakery products, Middle East and Africa, company share by value (%), 2007?08 54
Figure 12: Frozen bakery products, Middle East and Africa, distribution channels by value (%), 2007?08 56
Figure 13: Frozen fish/seafood, Middle East and Africa, value ($m), 2003?13 61
Figure 14: Frozen fish/seafood, Middle East and Africa, category growth comparison, by value, 2003?13 61
Figure 15: Frozen fish/seafood, Middle East and Africa, volume (kg, million), 2003?13 64
Figure 16: Frozen fish/seafood, Middle East and Africa, category growth comparison, by volume, 2003?13 64
Figure 17: Frozen fish/seafood, Middle East and Africa, company share by value (%), 2007?08 67
Figure 18: Frozen fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 69
Figure 19: Frozen potato products, Middle East and Africa, value ($m), 2003?13 74
Figure 20: Frozen potato products, Middle East and Africa, category growth comparison, by value, 2003?13 74
Figure 21: Frozen potato products, Middle East and Africa, volume (kg, million), 2003?13 77
Figure 22: Frozen potato products, Middle East and Africa, category growth comparison, by volume, 2003?13 77
Figure 23: Frozen potato products, Middle East and Africa, company share by value (%), 2007?08 80
Figure 24: Frozen potato products, Middle East and Africa, distribution channels by value (%), 2007?08 82
Figure 25: Frozen meat products, Middle East and Africa, value ($m), 2003?13 87
Figure 26: Frozen meat products, Middle East and Africa, category growth comparison, by value, 2003?13 87
Figure 27: Frozen meat products, Middle East and Africa, volume (kg, million), 2003?13 90
Figure 28: Frozen meat products, Middle East and Africa, category growth comparison, by volume, 2003?13 90
Figure 29: Frozen meat products, Middle East and Africa, company share (top five companies) by value (%), 2007?08 93
Figure 30: Frozen meat products, Middle East and Africa, distribution channels by value (%), 2007?08 95
Figure 31: Frozen vegetables, Middle East and Africa, value ($m), 2003?13 99
Figure 32: Frozen vegetables, Middle East and Africa, volume (kg, million), 2003?13 101
Figure 33: Frozen vegetables, Middle East and Africa, company share (top five companies) by value (%), 2007?08 104
Figure 34: Frozen vegetables, Middle East and Africa, distribution channels by value (%), 2007?08 106
Figure 35: Frozen ready meals, Middle East and Africa, value ($m), 2003?13 111
Figure 36: Frozen ready meals, Middle East and Africa, category growth comparison, by value, 2003?13 111
Figure 37: Frozen ready meals, Middle East and Africa, volume (kg, million), 2003?13 114
Figure 38: Frozen ready meals, Middle East and Africa, category growth comparison, by volume, 2003?13 114
Figure 39: Frozen ready meals, Middle East and Africa, company share (top five companies) by value (%), 2007?08 117
Figure 40: Frozen ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 119
Figure 41: Frozen pizza, Middle East and Africa, value ($m), 2003?13 126
Figure 42: Frozen pizza, Middle East and Africa, category growth comparison, by value, 2003?13 126
Figure 43: Frozen pizza, Middle East and Africa, volume (kg, million), 2003?13 129
Figure 44: Frozen pizza, Middle East and Africa, category growth comparison, by volume, 2003?13 129
Figure 45: Frozen pizza, Middle East and Africa, company share by value (%), 2007?08 131
Figure 46: Frozen pizza, Middle East and Africa, distribution channels by value (%), 2007?08 133
Figure 47: Frozen desserts, Middle East and Africa, value ($m), 2003?13 137
Figure 48: Frozen desserts, Middle East and Africa, volume (kg, million), 2003?13 139
Figure 49: Frozen desserts, Middle East and Africa, company share by value (%), 2007?08 141
Figure 50: Frozen desserts, Middle East and Africa, distribution channels by value (%), 2007?08 143
Figure 51: Frozen fruit, Middle East and Africa, value ($m), 2003?13 147
Figure 52: Frozen fruit, Middle East and Africa, volume (kg, million), 2003?13 149
Figure 53: Frozen fruit, Middle East and Africa, company share by value (%), 2007?08 151
Figure 54: Frozen fruit, Middle East and Africa, distribution channels by value (%), 2007?08 153
Figure 55: Annual data review process 157

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Middle East and Africa frozen food value (country-wise), 2003?08 ($m) 29
Table 4: Middle East and Africa frozen food value (country-wise) forecast, 2008?13 ($m) 30
Table 5: Middle East and Africa frozen food volume (country-wise), 2003?08 (kg, million) 31
Table 6: Middle East and Africa frozen food volume (country-wise) forecast, 2008?13 (kg, million) 31
Table 7: Frozen food, Middle East and Africa, value by category ($m), 2003?08 32
Table 8: Frozen food, Middle East and Africa, value forecast by category ($m), 2008?13 33
Table 9: Frozen food, Middle East and Africa, volume by category (kg, million), 2003?08 35
Table 10: Frozen food, Middle East and Africa, volume forecast by category (kg, million), 2008?13 36
Table 11: Frozen food, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 38
Table 12: Frozen food, Middle East and Africa, value by company ($m), 2007?08 39
Table 13: Frozen food, Middle East and Africa, distribution channels by value (%), 2007?08 41
Table 14: Frozen food, Middle East and Africa, value by distribution channel ($m), 2007?08 41
Table 15: Frozen food, Middle East and Africa, expenditure per capita ($), 2003?08 43
Table 16: Frozen food, Middle East and Africa, forecast expenditure per capita ($), 2008?13 44
Table 17: Frozen food, Middle East and Africa, consumption per capita (kg), 2003?08 45
Table 18: Frozen food, Middle East and Africa, forecast consumption per capita (kg), 2008?13 46
Table 19: Frozen bakery products, Middle East and Africa, value by segment ($m), 2003?08 47
Table 20: Frozen bakery products, Middle East and Africa, value forecast by segment ($m), 2008?13 48
Table 21: Frozen bakery products, Middle East and Africa, volume by segment (kg, million), 2003?08 50
Table 22: Frozen bakery products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 51
Table 23: Frozen bakery products, Middle East and Africa, company share by value (%), 2007?08 53
Table 24: Frozen bakery products, Middle East and Africa, value by company ($m), 2007?08 53
Table 25: Frozen bakery products, Middle East and Africa, distribution channels by value (%), 2007?08 55
Table 26: Frozen bakery products, Middle East and Africa, value by distribution channel ($m), 2007?08 55
Table 27: Frozen bakery products, Middle East and Africa, expenditure per capita ($), 2003?08 57
Table 28: Frozen bakery products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 57
Table 29: Frozen bakery products, Middle East and Africa, consumption per capita (kg), 2003?08 58
Table 30: Frozen bakery products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 58
Table 31: Frozen fish/seafood, Middle East and Africa, value by segment ($m), 2003?08 59
Table 32: Frozen fish/seafood, Middle East and Africa, value forecast by segment ($m), 2008?13 60
Table 33: Frozen fish/seafood, Middle East and Africa, volume by segment (kg, million), 2003?08 62
Table 34: Frozen fish/seafood, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 63
Table 35: Frozen fish/seafood, Middle East and Africa, company share by value (%), 2007?08 65
Table 36: Frozen fish/seafood, Middle East and Africa, value by company ($m), 2007?08 66
Table 37: Frozen fish/seafood, Middle East and Africa, distribution channels by value (%), 2007?08 68
Table 38: Frozen fish/seafood, Middle East and Africa, value by distribution channel ($m), 2007?08 68
Table 39: Frozen fish/seafood, Middle East and Africa, expenditure per capita ($), 2003?08 70
Table 40: Frozen fish/seafood, Middle East and Africa, forecast expenditure per capita ($), 2008?13 70
Table 41: Frozen fish/seafood, Middle East and Africa, consumption per capita (kg), 2003?08 71
Table 42: Frozen fish/seafood, Middle East and Africa, forecast consumption per capita (kg), 2008?13 71
Table 43: Frozen potato products, Middle East and Africa, value by segment ($m), 2003?08 72
Table 44: Frozen potato products, Middle East and Africa, value forecast by segment ($m), 2008?13 73
Table 45: Frozen potato products, Middle East and Africa, volume by segment (kg, million), 2003?08 75
Table 46: Frozen potato products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 76
Table 47: Frozen potato products, Middle East and Africa, company share by value (%), 2007?08 78
Table 48: Frozen potato products, Middle East and Africa, value by company ($m), 2007?08 79
Table 49: Frozen potato products, Middle East and Africa, distribution channels by value (%), 2007?08 81
Table 50: Frozen potato products, Middle East and Africa, value by distribution channel ($m), 2007?08 81
Table 51: Frozen potato products, Middle East and Africa, expenditure per capita ($), 2003?08 83
Table 52: Frozen potato products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 83
Table 53: Frozen potato products, Middle East and Africa, consumption per capita (kg), 2003?08 84
Table 54: Frozen potato products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 84
Table 55: Frozen meat products, Middle East and Africa, value by segment ($m), 2003?08 85
Table 56: Frozen meat products, Middle East and Africa, value forecast by segment ($m), 2008?13 86
Table 57: Frozen meat products, Middle East and Africa, volume by segment (kg, million), 2003?08 88
Table 58: Frozen meat products, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 89
Table 59: Frozen meat products, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 91
Table 60: Frozen meat products, Middle East and Africa, value by company ($m), 2007?08 92
Table 61: Frozen meat products, Middle East and Africa, distribution channels by value (%), 2007?08 94
Table 62: Frozen meat products, Middle East and Africa, value by distribution channel ($m), 2007?08 94
Table 63: Frozen meat products, Middle East and Africa, expenditure per capita ($), 2003?08 96
Table 64: Frozen meat products, Middle East and Africa, forecast expenditure per capita ($), 2008?13 96
Table 65: Frozen meat products, Middle East and Africa, consumption per capita (kg), 2003?08 97
Table 66: Frozen meat products, Middle East and Africa, forecast consumption per capita (kg), 2008?13 97
Table 67: Frozen vegetables, Middle East and Africa, value ($m), 2003?08 98
Table 68: Frozen vegetables, Middle East and Africa, value forecast ($m), 2008?13 99
Table 69: Frozen vegetables, Middle East and Africa, volume (kg, million), 2003?08 100
Table 70: Frozen vegetables, Middle East and Africa, volume forecast (kg, million), 2008?13 101
Table 71: Frozen vegetables, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 102
Table 72: Frozen vegetables, Middle East and Africa, value by company ($m), 2007?08 103
Table 73: Frozen vegetables, Middle East and Africa, distribution channels by value (%), 2007?08 105
Table 74: Frozen vegetables, Middle East and Africa, value by distribution channel ($m), 2007?08 105
Table 75: Frozen vegetables, Middle East and Africa, expenditure per capita ($), 2003?08 107
Table 76: Frozen vegetables, Middle East and Africa, forecast expenditure per capita ($), 2008?13 107
Table 77: Frozen vegetables, Middle East and Africa, consumption per capita (kg), 2003?08 108
Table 78: Frozen vegetables, Middle East and Africa, forecast consumption per capita (kg), 2008?13 108
Table 79: Frozen ready meals, Middle East and Africa, value by segment ($m), 2003?08 109
Table 80: Frozen ready meals, Middle East and Africa, value forecast by segment ($m), 2008?13 110
Table 81: Frozen ready meals, Middle East and Africa, volume by segment (kg, million), 2003?08 112
Table 82: Frozen ready meals, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 113
Table 83: Frozen ready meals, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 115
Table 84: Frozen ready meals, Middle East and Africa, value by company ($m), 2007?08 116
Table 85: Frozen ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 118
Table 86: Frozen ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 118
Table 87: Frozen ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 120
Table 88: Frozen ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 121
Table 89: Frozen ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 122
Table 90: Frozen ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 123
Table 91: Frozen pizza, Middle East and Africa, value by segment ($m), 2003?08 124
Table 92: Frozen pizza, Middle East and Africa, value forecast by segment ($m), 2008?13 125
Table 93: Frozen pizza, Middle East and Africa, volume by segment (kg, million), 2003?08 127
Table 94: Frozen pizza, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 128
Table 95: Frozen pizza, Middle East and Africa, company share by value (%), 2007?08 130
Table 96: Frozen pizza, Middle East and Africa, value by company ($m), 2007?08 130
Table 97: Frozen pizza, Middle East and Africa, distribution channels by value (%), 2007?08 132
Table 98: Frozen pizza, Middle East and Africa, value by distribution channel ($m), 2007?08 132
Table 99: Frozen pizza, Middle East and Africa, expenditure per capita ($), 2003?08 134
Table 100: Frozen pizza, Middle East and Africa, forecast expenditure per capita ($), 2008?13 134
Table 101: Frozen pizza, Middle East and Africa, consumption per capita (kg), 2003?08 135
Table 102: Frozen pizza, Middle East and Africa, forecast consumption per capita (kg), 2008?13 135
Table 103: Frozen desserts, Middle East and Africa, value ($m), 2003?08 136
Table 104: Frozen desserts, Middle East and Africa, value forecast ($m), 2008?13 137
Table 105: Frozen desserts, Middle East and Africa, volume (kg, million), 2003?08 138
Table 106: Frozen desserts, Middle East and Africa, volume forecast (kg, million), 2008?13 139
Table 107: Frozen desserts, Middle East and Africa, company share by value (%), 2007?08 140
Table 108: Frozen desserts, Middle East and Africa, value by company ($m), 2007?08 140
Table 109: Frozen desserts, Middle East and Africa, distribution channels by value (%), 2007?08 142
Table 110: Frozen desserts, Middle East and Africa, value by distribution channel ($m), 2007?08 142
Table 111: Frozen desserts, Middle East and Africa, expenditure per capita ($), 2003?08 144
Table 112: Frozen desserts, Middle East and Africa, forecast expenditure per capita ($), 2008?13 144
Table 113: Frozen desserts, Middle East and Africa, consumption per capita (kg), 2003?08 145
Table 114: Frozen desserts, Middle East and Africa, forecast consumption per capita (kg), 2008?13 145
Table 115: Frozen fruit, Middle East and Africa, value ($m), 2003?08 146
Table 116: Frozen fruit, Middle East and Africa, value forecast ($m), 2008?13 147
Table 117: Frozen fruit, Middle East and Africa, volume (kg, million), 2003?08 148
Table 118: Frozen fruit, Middle East and Africa, volume forecast (kg, million), 2008?13 149
Table 119: Frozen fruit, Middle East and Africa, company share by value (%), 2007?08 150
Table 120: Frozen fruit, Middle East and Africa, value by company ($m), 2007?08 150
Table 121: Frozen fruit, Middle East and Africa, distribution channels by value (%), 2007?08 152
Table 122: Frozen fruit, Middle East and Africa, value by distribution channel ($m), 2007?08 152
Table 123: Frozen fruit, Middle East and Africa, expenditure per capita ($), 2003?08 154
Table 124: Frozen fruit, Middle East and Africa, forecast expenditure per capita ($), 2008?13 154
Table 125: Frozen fruit, Middle East and Africa, consumption per capita (kg), 2003?08 155
Table 126: Frozen fruit, Middle East and Africa, forecast consumption per capita (kg), 2008?13 155



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