Frozen food in Morocco to 2013

Introduction

This databook provides key data and information on the frozen food market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen desserts,Frozen bakery &Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the frozen food market, including company overview, key facts and business description

Highlights

The market for frozen food in Morocco increased at a compound annual growth rate of 2.9% between 2003 and 2008.

The frozen meat products category led the frozen food market in Morocco, accounting for a share of 55.5%.

Leading players in Moroccan frozen food market include Perdigao S.A., Eurofrits, S.A. and C-food International Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7
Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 33
Value analysis (Moroccan Dirham), 2003?08 33
Value analysis (Moroccan Dirham), 2008?13 34
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company and brand share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 53
Nestle S.A. 53
H.J. Heinz Company 56
Chapter 5 Category Analysis: Frozen Bakery Products 58
Value analysis (Moroccan Dirham), 2003?08 58
Value analysis (Moroccan Dirham), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 6 Category Analysis: Frozen Fish/Seafood 75
Value analysis (Moroccan Dirham), 2003?08 75
Value analysis (Moroccan Dirham), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 7 Category Analysis: Frozen Potato Products 91
Value analysis (Moroccan Dirham), 2003?08 91
Value analysis (Moroccan Dirham), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 99
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Frozen Meat Products 106
Value analysis (Moroccan Dirham), 2003?08 106
Value analysis (Moroccan Dirham), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Frozen Vegetables 122
Value analysis (Moroccan Dirham), 2003?08 122
Value analysis (Moroccan Dirham), 2008?13 123
Value analysis (US dollars), 2003?08 124
Value analysis (US dollars), 2008?13 124
Volume analysis, 2003?08 125
Volume analysis, 2008?13 126
Company and brand share analysis 127
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Category Analysis: Frozen Ready Meals 134
Value analysis (Moroccan Dirham), 2003?08 134
Value analysis (Moroccan Dirham), 2008?13 135
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 11 Category Analysis: Frozen Pizza 153
Value analysis (Moroccan Dirham), 2003?08 153
Value analysis (Moroccan Dirham), 2008?13 154
Value analysis (US dollars), 2003?08 156
Value analysis (US dollars), 2008?13 156
Volume analysis, 2003?08 158
Volume analysis, 2008?13 159
Company and brand share analysis 161
Distribution analysis 163
Expenditure and consumption per capita 165
Chapter 12 Category Analysis: Frozen Desserts 168
Value analysis (Moroccan Dirham), 2003?08 168
Value analysis (Moroccan Dirham), 2008?13 169
Value analysis (US dollars), 2003?08 170
Value analysis (US dollars), 2008?13 170
Volume analysis, 2003?08 171
Volume analysis, 2008?13 172
Company and brand share analysis 173
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 13 Category Analysis: Frozen Fruit 180
Value analysis (Moroccan Dirham), 2003?08 180
Value analysis (Moroccan Dirham), 2008?13 181
Value analysis (US dollars), 2003?08 182
Value analysis (US dollars), 2008?13 182
Volume analysis, 2003?08 183
Volume analysis, 2008?13 184
Company and brand share analysis 185
Distribution analysis 187
Expenditure and consumption per capita 189
Chapter 14 Country Comparison 192
Value 192
Volume 196
Market share 200
Chapter 15 Socioeconomic profile 201
Country overview 201
Key facts 202
Political overview 203
Economic overview 204
Chapter 16 Macroeconomic Profile 205
Macroeconomic indicators 205
Chapter 17 Research Methodology 210
Methodology overview 210
Secondary research 211
Market modeling 212
Creating an initial data model 212
Revising the initial data model 212
Creating a final estimate 213
Creating demographic value splits 213
Primary research 213
Data finalization 214
Ongoing research 214
Chapter 18 APPENDIX 215
Future readings 215
How to contact experts in your industry 215
Disclaimer 215

LIST OF FIGURES
Figure 1: Frozen food, Morocco, value (MADm), 2003?13 35
Figure 2: Frozen food, Morocco, category growth comparison, by value, 2003?13 38
Figure 3: Frozen food, Morocco, volume (kg, million), 2003?13 41
Figure 4: Frozen food, Morocco, category growth comparison, by volume, 2003?13 41
Figure 5: Frozen food, Morocco, company share by value (%), 2007?08 43
Figure 6: Frozen food, Morocco, distribution channels by value (%), 2007?08 46
Figure 7: Frozen bakery products, Morocco, value (MADm), 2003?13 60
Figure 8: Frozen bakery products, Morocco, category growth comparison, by value, 2003?13 63
Figure 9: Frozen bakery products, Morocco, volume (kg, million), 2003?13 66
Figure 10: Frozen bakery products, Morocco, category growth comparison, by volume, 2003?13 66
Figure 11: Frozen bakery products, Morocco, distribution channels by value (%), 2007?08 70
Figure 12: Frozen fish/seafood, Morocco, value (MADm), 2003?13 77
Figure 13: Frozen fish/seafood, Morocco, category growth comparison, by value, 2003?13 79
Figure 14: Frozen fish/seafood, Morocco, volume (kg, million), 2003?13 82
Figure 15: Frozen fish/seafood, Morocco, category growth comparison, by volume, 2003?13 82
Figure 16: Frozen fish/seafood, Morocco, company share by value (%), 2007?08 84
Figure 17: Frozen fish/seafood, Morocco, distribution channels by value (%), 2007?08 87
Figure 18: Frozen potato products, Morocco, value (MADm), 2003?13 93
Figure 19: Frozen potato products, Morocco, category growth comparison, by value, 2003?13 95
Figure 20: Frozen potato products, Morocco, volume (kg, million), 2003?13 98
Figure 21: Frozen potato products, Morocco, category growth comparison, by volume, 2003?13 98
Figure 22: Frozen potato products, Morocco, distribution channels by value (%), 2007?08 102
Figure 23: Frozen meat products, Morocco, value (MADm), 2003?13 108
Figure 24: Frozen meat products, Morocco, category growth comparison, by value, 2003?13 110
Figure 25: Frozen meat products, Morocco, volume (kg, million), 2003?13 113
Figure 26: Frozen meat products, Morocco, category growth comparison, by volume, 2003?13 113
Figure 27: Frozen meat products, Morocco, company share by value (%), 2007?08 115
Figure 28: Frozen meat products, Morocco, distribution channels by value (%), 2007?08 118
Figure 29: Frozen vegetables, Morocco, value (MADm), 2003?13 123
Figure 30: Frozen vegetables, Morocco, volume (kg, million), 2003?13 126
Figure 31: Frozen vegetables, Morocco, distribution channels by value (%), 2007?08 130
Figure 32: Frozen ready meals, Morocco, value (MADm), 2003?13 136
Figure 33: Frozen ready meals, Morocco, category growth comparison, by value, 2003?13 139
Figure 34: Frozen ready meals, Morocco, volume (kg, million), 2003?13 142
Figure 35: Frozen ready meals, Morocco, category growth comparison, by volume, 2003?13 142
Figure 36: Frozen ready meals, Morocco, distribution channels by value (%), 2007?08 146
Figure 37: Frozen pizza, Morocco, value (MADm), 2003?13 155
Figure 38: Frozen pizza, Morocco, category growth comparison, by value, 2003?13 157
Figure 39: Frozen pizza, Morocco, volume (kg, million), 2003?13 160
Figure 40: Frozen pizza, Morocco, category growth comparison, by volume, 2003?13 160
Figure 41: Frozen pizza, Morocco, distribution channels by value (%), 2007?08 164
Figure 42: Frozen desserts, Morocco, value (MADm), 2003?13 169
Figure 43: Frozen desserts, Morocco, volume (kg, million), 2003?13 172
Figure 44: Frozen desserts, Morocco, distribution channels by value (%), 2007?08 176
Figure 45: Frozen fruit, Morocco, value (MADm), 2003?13 181
Figure 46: Frozen fruit, Morocco, volume (kg, million), 2003?13 184
Figure 47: Frozen fruit, Morocco, distribution channels by value (%), 2007?08 188
Figure 48: Global frozen food market split (value terms, 2008), top five countries 193
Figure 49: Global frozen food market value, 2003–08, top five countries 195
Figure 50: Global frozen food market split (volume terms, 2008), top five countries 197
Figure 51: Global frozen food market volume, 2003–08, top five countries 199
Figure 52: Map of Morocco 202
Figure 53: Annual data review process 211

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Frozen food, Morocco, value by category (MADm), 2003?08 33
Table 4: Frozen food, Morocco, value forecast by category (MADm), 2008?13 34
Table 5: Frozen food, Morocco, value by category ($m), 2003?08 36
Table 6: Frozen food, Morocco, value forecast by category ($m), 2008?13 37
Table 7: Frozen food, Morocco, volume by category (kg, million), 2003?08 39
Table 8: Frozen food, Morocco, volume forecast by category (kg, million), 2008?13 40
Table 9: Frozen food, Morocco, brand share by value (%), 2007?08 42
Table 10: Frozen food, Morocco, value by brand (MADm), 2007?08 42
Table 11: Frozen food, Morocco, company share by value (%), 2007?08 44
Table 12: Frozen food, Morocco, value by company (MADm), 2007?08 44
Table 13: Frozen food, Morocco, distribution channels by value (%), 2007?08 45
Table 14: Frozen food, Morocco, value by distribution channel (MADm), 2007?08 45
Table 15: Frozen food, Morocco, expenditure per capita (MAD), 2003?08 47
Table 16: Frozen food, Morocco, forecast expenditure per capita (MAD), 2008?13 48
Table 17: Frozen food, Morocco, expenditure per capita ($), 2003?08 49
Table 18: Frozen food, Morocco, forecast expenditure per capita ($), 2008?13 50
Table 19: Frozen food, Morocco, consumption per capita (kg), 2003?08 51
Table 20: Frozen food, Morocco, forecast consumption per capita (kg), 2008?13 52
Table 21: Nestle S.A. key facts 53
Table 22: H.J. Heinz Company key facts 56
Table 23: Frozen bakery products, Morocco, value by segment (MADm), 2003?08 58
Table 24: Frozen bakery products, Morocco, value forecast by segment (MADm), 2008?13 59
Table 25: Frozen bakery products, Morocco, value by segment ($m), 2003?08 61
Table 26: Frozen bakery products, Morocco, value forecast by segment ($m), 2008?13 62
Table 27: Frozen bakery products, Morocco, volume by segment (kg, million), 2003?08 64
Table 28: Frozen bakery products, Morocco, volume forecast by segment (kg, million), 2008?13 65
Table 29: Frozen bakery products, Morocco, brand share by value (%), 2007?08 67
Table 30: Frozen bakery products, Morocco, value by brand (MADm), 2007?08 67
Table 31: Frozen bakery products, Morocco, company share by value (%), 2007?08 68
Table 32: Frozen bakery products, Morocco, value by company (MADm), 2007?08 68
Table 33: Frozen bakery products, Morocco, distribution channels by value (%), 2007?08 69
Table 34: Frozen bakery products, Morocco, value by distribution channel (MADm), 2007?08 69
Table 35: Frozen bakery products, Morocco, expenditure per capita (MAD), 2003?08 71
Table 36: Frozen bakery products, Morocco, forecast expenditure per capita (MAD), 2008?13 72
Table 37: Frozen bakery products, Morocco, expenditure per capita ($), 2003?08 72
Table 38: Frozen bakery products, Morocco, forecast expenditure per capita ($), 2008?13 73
Table 39: Frozen bakery products, Morocco, consumption per capita (kg), 2003?08 73
Table 40: Frozen bakery products, Morocco, forecast consumption per capita (kg), 2008?13 74
Table 41: Frozen fish/seafood, Morocco, value by segment (MADm), 2003?08 75
Table 42: Frozen fish/seafood, Morocco, value forecast by segment (MADm), 2008?13 76
Table 43: Frozen fish/seafood, Morocco, value by segment ($m), 2003?08 78
Table 44: Frozen fish/seafood, Morocco, value forecast by segment ($m), 2008?13 79
Table 45: Frozen fish/seafood, Morocco, volume by segment (kg, million), 2003?08 80
Table 46: Frozen fish/seafood, Morocco, volume forecast by segment (kg, million), 2008?13 81
Table 47: Frozen fish/seafood, Morocco, brand share by value (%), 2007?08 83
Table 48: Frozen fish/seafood, Morocco, value by brand (MADm), 2007?08 83
Table 49: Frozen fish/seafood, Morocco, company share by value (%), 2007?08 85
Table 50: Frozen fish/seafood, Morocco, value by company (MADm), 2007?08 85
Table 51: Frozen fish/seafood, Morocco, distribution channels by value (%), 2007?08 86
Table 52: Frozen fish/seafood, Morocco, value by distribution channel (MADm), 2007?08 86
Table 53: Frozen fish/seafood, Morocco, expenditure per capita (MAD), 2003?08 88
Table 54: Frozen fish/seafood, Morocco, forecast expenditure per capita (MAD), 2008?13 88
Table 55: Frozen fish/seafood, Morocco, expenditure per capita ($), 2003?08 89
Table 56: Frozen fish/seafood, Morocco, forecast expenditure per capita ($), 2008?13 89
Table 57: Frozen fish/seafood, Morocco, consumption per capita (kg), 2003?08 90
Table 58: Frozen fish/seafood, Morocco, forecast consumption per capita (kg), 2008?13 90
Table 59: Frozen potato products, Morocco, value by segment (MADm), 2003?08 91
Table 60: Frozen potato products, Morocco, value forecast by segment (MADm), 2008?13 92
Table 61: Frozen potato products, Morocco, value by segment ($m), 2003?08 94
Table 62: Frozen potato products, Morocco, value forecast by segment ($m), 2008?13 94
Table 63: Frozen potato products, Morocco, volume by segment (kg, million), 2003?08 96
Table 64: Frozen potato products, Morocco, volume forecast by segment (kg, million), 2008?13 97
Table 65: Frozen potato products, Morocco, brand share by value (%), 2007?08 99
Table 66: Frozen potato products, Morocco, value by brand (MADm), 2007?08 99
Table 67: Frozen potato products, Morocco, company share by value (%), 2007?08 100
Table 68: Frozen potato products, Morocco, value by company (MADm), 2007?08 100
Table 69: Frozen potato products, Morocco, distribution channels by value (%), 2007?08 101
Table 70: Frozen potato products, Morocco, value by distribution channel (MADm), 2007?08 101
Table 71: Frozen potato products, Morocco, expenditure per capita (MAD), 2003?08 103
Table 72: Frozen potato products, Morocco, forecast expenditure per capita (MAD), 2008?13 103
Table 73: Frozen potato products, Morocco, expenditure per capita ($), 2003?08 104
Table 74: Frozen potato products, Morocco, forecast expenditure per capita ($), 2008?13 104
Table 75: Frozen potato products, Morocco, consumption per capita (kg), 2003?08 105
Table 76: Frozen potato products, Morocco, forecast consumption per capita (kg), 2008?13 105
Table 77: Frozen meat products, Morocco, value by segment (MADm), 2003?08 106
Table 78: Frozen meat products, Morocco, value forecast by segment (MADm), 2008?13 107
Table 79: Frozen meat products, Morocco, value by segment ($m), 2003?08 109
Table 80: Frozen meat products, Morocco, value forecast by segment ($m), 2008?13 109
Table 81: Frozen meat products, Morocco, volume by segment (kg, million), 2003?08 111
Table 82: Frozen meat products, Morocco, volume forecast by segment (kg, million), 2008?13 112
Table 83: Frozen meat products, Morocco, brand share by value (%), 2007?08 114
Table 84: Frozen meat products, Morocco, value by brand (MADm), 2007?08 114
Table 85: Frozen meat products, Morocco, company share by value (%), 2007?08 116
Table 86: Frozen meat products, Morocco, value by company (MADm), 2007?08 116
Table 87: Frozen meat products, Morocco, distribution channels by value (%), 2007?08 117
Table 88: Frozen meat products, Morocco, value by distribution channel (MADm), 2007?08 117
Table 89: Frozen meat products, Morocco, expenditure per capita (MAD), 2003?08 119
Table 90: Frozen meat products, Morocco, forecast expenditure per capita (MAD), 2008?13 119
Table 91: Frozen meat products, Morocco, expenditure per capita ($), 2003?08 120
Table 92: Frozen meat products, Morocco, forecast expenditure per capita ($), 2008?13 120
Table 93: Frozen meat products, Morocco, consumption per capita (kg), 2003?08 121
Table 94: Frozen meat products, Morocco, forecast consumption per capita (kg), 2008?13 121
Table 95: Frozen vegetables, Morocco, value (MADm), 2003?08 122
Table 96: Frozen vegetables, Morocco, value forecast (MADm), 2008?13 123
Table 97: Frozen vegetables, Morocco, value ($m), 2003?08 124
Table 98: Frozen vegetables, Morocco, value forecast ($m), 2008?13 124
Table 99: Frozen vegetables, Morocco, volume (kg, million), 2003?08 125
Table 100: Frozen vegetables, Morocco, volume forecast (kg, million), 2008?13 126
Table 101: Frozen vegetables, Morocco, brand share by value (%), 2007?08 127
Table 102: Frozen vegetables, Morocco, value by brand (MADm), 2007?08 127
Table 103: Frozen vegetables, Morocco, company share by value (%), 2007?08 128
Table 104: Frozen vegetables, Morocco, value by company (MADm), 2007?08 128
Table 105: Frozen vegetables, Morocco, distribution channels by value (%), 2007?08 129
Table 106: Frozen vegetables, Morocco, value by distribution channel (MADm), 2007?08 129
Table 107: Frozen vegetables, Morocco, expenditure per capita (MAD), 2003?08 131
Table 108: Frozen vegetables, Morocco, forecast expenditure per capita (MAD), 2008?13 131
Table 109: Frozen vegetables, Morocco, expenditure per capita ($), 2003?08 132
Table 110: Frozen vegetables, Morocco, forecast expenditure per capita ($), 2008?13 132
Table 111: Frozen vegetables, Morocco, consumption per capita (kg), 2003?08 133
Table 112: Frozen vegetables, Morocco, forecast consumption per capita (kg), 2008?13 133
Table 113: Frozen ready meals, Morocco, value by segment (MADm), 2003?08 134
Table 114: Frozen ready meals, Morocco, value forecast by segment (MADm), 2008?13 135
Table 115: Frozen ready meals, Morocco, value by segment ($m), 2003?08 137
Table 116: Frozen ready meals, Morocco, value forecast by segment ($m), 2008?13 138
Table 117: Frozen ready meals, Morocco, volume by segment (kg, million), 2003?08 140
Table 118: Frozen ready meals, Morocco, volume forecast by segment (kg, million), 2008?13 141
Table 119: Frozen ready meals, Morocco, brand share by value (%), 2007?08 143
Table 120: Frozen ready meals, Morocco, value by brand (MADm), 2007?08 143
Table 121: Frozen ready meals, Morocco, company share by value (%), 2007?08 144
Table 122: Frozen ready meals, Morocco, value by company (MADm), 2007?08 144
Table 123: Frozen ready meals, Morocco, distribution channels by value (%), 2007?08 145
Table 124: Frozen ready meals, Morocco, value by distribution channel (MADm), 2007?08 145
Table 125: Frozen ready meals, Morocco, expenditure per capita (MAD), 2003?08 147
Table 126: Frozen ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 148
Table 127: Frozen ready meals, Morocco, expenditure per capita ($), 2003?08 149
Table 128: Frozen ready meals, Morocco, forecast expenditure per capita ($), 2008?13 150
Table 129: Frozen ready meals, Morocco, consumption per capita (kg), 2003?08 151
Table 130: Frozen ready meals, Morocco, forecast consumption per capita (kg), 2008?13 152
Table 131: Frozen pizza, Morocco, value by segment (MADm), 2003?08 153
Table 132: Frozen pizza, Morocco, value forecast by segment (MADm), 2008?13 154
Table 133: Frozen pizza, Morocco, value by segment ($m), 2003?08 156
Table 134: Frozen pizza, Morocco, value forecast by segment ($m), 2008?13 156
Table 135: Frozen pizza, Morocco, volume by segment (kg, million), 2003?08 158
Table 136: Frozen pizza, Morocco, volume forecast by segment (kg, million), 2008?13 159
Table 137: Frozen pizza, Morocco, brand share by value (%), 2007?08 161
Table 138: Frozen pizza, Morocco, value by brand (MADm), 2007?08 161
Table 139: Frozen pizza, Morocco, company share by value (%), 2007?08 162
Table 140: Frozen pizza, Morocco, value by company (MADm), 2007?08 162
Table 141: Frozen pizza, Morocco, distribution channels by value (%), 2007?08 163
Table 142: Frozen pizza, Morocco, value by distribution channel (MADm), 2007?08 163
Table 143: Frozen pizza, Morocco, expenditure per capita (MAD), 2003?08 165
Table 144: Frozen pizza, Morocco, forecast expenditure per capita (MAD), 2008?13 165
Table 145: Frozen pizza, Morocco, expenditure per capita ($), 2003?08 166
Table 146: Frozen pizza, Morocco, forecast expenditure per capita ($), 2008?13 166
Table 147: Frozen pizza, Morocco, consumption per capita (kg), 2003?08 167
Table 148: Frozen pizza, Morocco, forecast consumption per capita (kg), 2008?13 167
Table 149: Frozen desserts, Morocco, value (MADm), 2003?08 168
Table 150: Frozen desserts, Morocco, value forecast (MADm), 2008?13 169
Table 151: Frozen desserts, Morocco, value ($m), 2003?08 170
Table 152: Frozen desserts, Morocco, value forecast ($m), 2008?13 170
Table 153: Frozen desserts, Morocco, volume (kg, million), 2003?08 171
Table 154: Frozen desserts, Morocco, volume forecast (kg, million), 2008?13 172
Table 155: Frozen desserts, Morocco, brand share by value (%), 2007?08 173
Table 156: Frozen desserts, Morocco, value by brand (MADm), 2007?08 173
Table 157: Frozen desserts, Morocco, company share by value (%), 2007?08 174
Table 158: Frozen desserts, Morocco, value by company (MADm), 2007?08 174
Table 159: Frozen desserts, Morocco, distribution channels by value (%), 2007?08 175
Table 160: Frozen desserts, Morocco, value by distribution channel (MADm), 2007?08 175
Table 161: Frozen desserts, Morocco, expenditure per capita (MAD), 2003?08 177
Table 162: Frozen desserts, Morocco, forecast expenditure per capita (MAD), 2008?13 177
Table 163: Frozen desserts, Morocco, expenditure per capita ($), 2003?08 178
Table 164: Frozen desserts, Morocco, forecast expenditure per capita ($), 2008?13 178
Table 165: Frozen desserts, Morocco, consumption per capita (kg), 2003?08 179
Table 166: Frozen desserts, Morocco, forecast consumption per capita (kg), 2008?13 179
Table 167: Frozen fruit, Morocco, value (MADm), 2003?08 180
Table 168: Frozen fruit, Morocco, value forecast (MADm), 2008?13 181
Table 169: Frozen fruit, Morocco, value ($m), 2003?08 182
Table 170: Frozen fruit, Morocco, value forecast ($m), 2008?13 182
Table 171: Frozen fruit, Morocco, volume (kg, million), 2003?08 183
Table 172: Frozen fruit, Morocco, volume forecast (kg, million), 2008?13 184
Table 173: Frozen fruit, Morocco, brand share by value (%), 2007?08 185
Table 174: Frozen fruit, Morocco, value by brand (MADm), 2007?08 185
Table 175: Frozen fruit, Morocco, company share by value (%), 2007?08 186
Table 176: Frozen fruit, Morocco, value by company (MADm), 2007?08 186
Table 177: Frozen fruit, Morocco, distribution channels by value (%), 2007?08 187
Table 178: Frozen fruit, Morocco, value by distribution channel (MADm), 2007?08 187
Table 179: Frozen fruit, Morocco, expenditure per capita (MAD), 2003?08 189
Table 180: Frozen fruit, Morocco, forecast expenditure per capita (MAD), 2008?13 189
Table 181: Frozen fruit, Morocco, expenditure per capita ($), 2003?08 190
Table 182: Frozen fruit, Morocco, forecast expenditure per capita ($), 2008?13 190
Table 183: Frozen fruit, Morocco, consumption per capita (kg), 2003?08 191
Table 184: Frozen fruit, Morocco, forecast consumption per capita (kg), 2008?13 191
Table 185: Global frozen food market value, 2008 192
Table 186: Global frozen food market split (value terms ($m), 2008), top five countries 195
Table 187: Global frozen food market volume, 2008 196
Table 188: Global frozen food market split (volume terms, 2008), top five countries 199
Table 189: Leading players, top five countries 200
Table 190: Morocco key facts 202
Table 191: Morocco population, by age group, 2003?08 (millions) 205
Table 192: Morocco population forecast, by age group, 2008?13 (millions) 206
Table 193: Morocco population, by gender, 2003?08 (millions) 206
Table 194: Morocco population forecast, by gender, 2008?13 (millions) 207
Table 195: Morocco nominal GDP, 2003?08 (MADbn, nominal prices) 207
Table 196: Morocco nominal GDP forecast, 2008?13 (MADbn, nominal prices) 207
Table 197: Morocco real GDP, 2003?08 (MADbn, 2000 prices) 208
Table 198: Morocco real GDP forecast, 2008?13 (MADbn, 2000 prices) 208
Table 199: Morocco real GDP, 2003?08 ($bn, 2000 prices) 208
Table 200: Morocco real GDP forecast, 2008?13 ($bn, 2000 prices) 209
Table 201: Morocco consumer price index, 2003?08 (2000=100) 209
Table 202: Morocco consumer price index, 2008?13 (2000=100) 209



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