Frozen food in Pakistan to 2013

Introduction

This databook provides key data and information on the frozen food market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza and Frozen desserts

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for frozen food in Pakistan increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The frozen meat products category led the frozen food market in Pakistan, accounting for a share of 66.8%.

Leading players in Pakistani frozen food market include Habib Hasam Private Co., K&N's and Sanaulla Group of Companies

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen fish/seafood 3
Summary category level: frozen potato products 4
Summary category level: frozen meat products 5
Summary category level: frozen vegetables 6
Summary category level: frozen ready meals 7
Summary category level: frozen pizza 8
Summary category level: frozen desserts 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 27
Value analysis (Pakistan Rupee), 2003?08 27
Value analysis (Pakistan Rupee), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 37
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 49
Nestlé SA 49
H.J. Heinz Company 52
Chapter 5 Category Analysis: Frozen Fish/Seafood 54
Value analysis (Pakistan Rupee), 2003?08 54
Value analysis (Pakistan Rupee), 2008?13 55
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Frozen Potato Products 70
Value analysis (Pakistan Rupee), 2003?08 70
Value analysis (Pakistan Rupee), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Frozen Meat Products 86
Value analysis (Pakistan Rupee), 2003?08 86
Value analysis (Pakistan Rupee), 2008?13 87
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 Category Analysis: Frozen Vegetables 102
Value analysis (Pakistan Rupee), 2003?08 102
Value analysis (Pakistan Rupee), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Frozen Ready Meals 114
Value analysis (Pakistan Rupee), 2003?08 114
Value analysis (Pakistan Rupee), 2008?13 115
Value analysis (US dollars), 2003?08 117
Value analysis (US dollars), 2008?13 118
Volume analysis, 2003?08 120
Volume analysis, 2008?13 121
Company and brand share analysis 123
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 10 Category Analysis: Frozen Pizza 134
Value analysis (Pakistan Rupee), 2003?08 134
Value analysis (Pakistan Rupee), 2008?13 135
Value analysis (US dollars), 2003?08 137
Value analysis (US dollars), 2008?13 137
Volume analysis, 2003?08 139
Volume analysis, 2008?13 140
Company and brand share analysis 142
Distribution analysis 144
Expenditure and consumption per capita 146
Chapter 11 Category Analysis: Frozen Desserts 149
Value analysis (Pakistan Rupee), 2003?08 149
Value analysis (Pakistan Rupee), 2008?13 150
Value analysis (US dollars), 2003?08 151
Value analysis (US dollars), 2008?13 151
Volume analysis, 2003?08 152
Volume analysis, 2008?13 153
Company and brand share analysis 154
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 12 Country Comparison 161
Value 161
Volume 165
Market share 169
Chapter 13 Socioeconomic profile 170
Country overview 170
Key facts 171
Political overview 172
Economic overview 173
Chapter 14 Macroeconomic Profile 174
Macroeconomic indicators 174
Chapter 15 Research Methodology 179
Methodology overview 179
Secondary research 180
Market modeling 181
Creating an initial data model 181
Revising the initial data model 181
Creating a final estimate 182
Creating demographic value splits 182
Primary research 182
Data finalization 183
Ongoing research 183
Chapter 16 APPENDIX 184
Future readings 184
How to contact experts in your industry 184
Disclaimer 184

LIST OF FIGURES
Figure 1: Frozen food, Pakistan, value (PKRm), 2003?13 29
Figure 2: Frozen food, Pakistan, category growth comparison, by value, 2003?13 32
Figure 3: Frozen food, Pakistan, volume (kg, million), 2003?13 35
Figure 4: Frozen food, Pakistan, category growth comparison, by volume, 2003?13 36
Figure 5: Frozen food, Pakistan, company share by value (%), 2007?08 39
Figure 6: Frozen food, Pakistan, distribution channels by value (%), 2007?08 42
Figure 7: Frozen fish/seafood, Pakistan, value (PKRm), 2003?13 56
Figure 8: Frozen fish/seafood, Pakistan, category growth comparison, by value, 2003?13 58
Figure 9: Frozen fish/seafood, Pakistan, volume (kg, million), 2003?13 61
Figure 10: Frozen fish/seafood, Pakistan, category growth comparison, by volume, 2003?13 61
Figure 11: Frozen fish/seafood, Pakistan, company share by value (%), 2007?08 63
Figure 12: Frozen fish/seafood, Pakistan, distribution channels by value (%), 2007?08 66
Figure 13: Frozen potato products, Pakistan, value (PKRm), 2003?13 72
Figure 14: Frozen potato products, Pakistan, category growth comparison, by value, 2003?13 74
Figure 15: Frozen potato products, Pakistan, volume (kg, million), 2003?13 77
Figure 16: Frozen potato products, Pakistan, category growth comparison, by volume, 2003?13 77
Figure 17: Frozen potato products, Pakistan, company share by value (%), 2007?08 79
Figure 18: Frozen potato products, Pakistan, distribution channels by value (%), 2007?08 82
Figure 19: Frozen meat products, Pakistan, value (PKRm), 2003?13 88
Figure 20: Frozen meat products, Pakistan, category growth comparison, by value, 2003?13 90
Figure 21: Frozen meat products, Pakistan, volume (kg, million), 2003?13 93
Figure 22: Frozen meat products, Pakistan, category growth comparison, by volume, 2003?13 93
Figure 23: Frozen meat products, Pakistan, company share by value (%), 2007?08 95
Figure 24: Frozen meat products, Pakistan, distribution channels by value (%), 2007?08 98
Figure 25: Frozen vegetables, Pakistan, value (PKRm), 2003?13 103
Figure 26: Frozen vegetables, Pakistan, volume (kg, million), 2003?13 106
Figure 27: Frozen vegetables, Pakistan, distribution channels by value (%), 2007?08 110
Figure 28: Frozen ready meals, Pakistan, value (PKRm), 2003?13 116
Figure 29: Frozen ready meals, Pakistan, category growth comparison, by value, 2003?13 119
Figure 30: Frozen ready meals, Pakistan, volume (kg, million), 2003?13 122
Figure 31: Frozen ready meals, Pakistan, category growth comparison, by volume, 2003?13 122
Figure 32: Frozen ready meals, Pakistan, company share by value (%), 2007?08 124
Figure 33: Frozen ready meals, Pakistan, distribution channels by value (%), 2007?08 127
Figure 34: Frozen pizza, Pakistan, value (PKRm), 2003?13 136
Figure 35: Frozen pizza, Pakistan, category growth comparison, by value, 2003?13 138
Figure 36: Frozen pizza, Pakistan, volume (kg, million), 2003?13 141
Figure 37: Frozen pizza, Pakistan, category growth comparison, by volume, 2003?13 141
Figure 38: Frozen pizza, Pakistan, distribution channels by value (%), 2007?08 145
Figure 39: Frozen desserts, Pakistan, value (PKRm), 2003?13 150
Figure 40: Frozen desserts, Pakistan, volume (kg, million), 2003?13 153
Figure 41: Frozen desserts, Pakistan, distribution channels by value (%), 2007?08 157
Figure 42: Global frozen food market split (value terms, 2008), top five countries 162
Figure 43: Global frozen food market value, 2003–08, top five countries 164
Figure 44: Global frozen food market split (volume terms, 2008), top five countries 166
Figure 45: Global frozen food market volume, 2003–08, top five countries 168
Figure 46: Map of Pakistan 171
Figure 47: Annual data review process 180

LIST OF TABLES
Table 1: Frozen food category definitions 12
Table 2: Frozen food distribution channels 13
Table 3: Frozen food, Pakistan, value by category (PKRm), 2003?08 27
Table 4: Frozen food, Pakistan, value forecast by category (PKRm), 2008?13 28
Table 5: Frozen food, Pakistan, value by category ($m), 2003?08 30
Table 6: Frozen food, Pakistan, value forecast by category ($m), 2008?13 31
Table 7: Frozen food, Pakistan, volume by category (kg, million), 2003?08 33
Table 8: Frozen food, Pakistan, volume forecast by category (kg, million), 2008?13 34
Table 9: Frozen food, Pakistan, brand share by value (%), 2007?08 37
Table 10: Frozen food, Pakistan, value by brand (PKRm), 2007?08 38
Table 11: Frozen food, Pakistan, company share by value (%), 2007?08 40
Table 12: Frozen food, Pakistan, value by company (PKRm), 2007?08 40
Table 13: Frozen food, Pakistan, distribution channels by value (%), 2007?08 41
Table 14: Frozen food, Pakistan, value by distribution channel (PKRm), 2007?08 41
Table 15: Frozen food, Pakistan, expenditure per capita (PKR), 2003?08 43
Table 16: Frozen food, Pakistan, forecast expenditure per capita (PKR), 2008?13 44
Table 17: Frozen food, Pakistan, expenditure per capita ($), 2003?08 45
Table 18: Frozen food, Pakistan, forecast expenditure per capita ($), 2008?13 46
Table 19: Frozen food, Pakistan, consumption per capita (kg), 2003?08 47
Table 20: Frozen food, Pakistan, forecast consumption per capita (kg), 2008?13 48
Table 21: Nestlé SA key facts 49
Table 22: H.J. Heinz Company key facts 52
Table 23: Frozen fish/seafood, Pakistan, value by segment (PKRm), 2003?08 54
Table 24: Frozen fish/seafood, Pakistan, value forecast by segment (PKRm), 2008?13 55
Table 25: Frozen fish/seafood, Pakistan, value by segment ($m), 2003?08 57
Table 26: Frozen fish/seafood, Pakistan, value forecast by segment ($m), 2008?13 58
Table 27: Frozen fish/seafood, Pakistan, volume by segment (kg, million), 2003?08 59
Table 28: Frozen fish/seafood, Pakistan, volume forecast by segment (kg, million), 2008?13 60
Table 29: Frozen fish/seafood, Pakistan, brand share by value (%), 2007?08 62
Table 30: Frozen fish/seafood, Pakistan, value by brand (PKRm), 2007?08 62
Table 31: Frozen fish/seafood, Pakistan, company share by value (%), 2007?08 64
Table 32: Frozen fish/seafood, Pakistan, value by company (PKRm), 2007?08 64
Table 33: Frozen fish/seafood, Pakistan, distribution channels by value (%), 2007?08 65
Table 34: Frozen fish/seafood, Pakistan, value by distribution channel (PKRm), 2007?08 65
Table 35: Frozen fish/seafood, Pakistan, expenditure per capita (PKR), 2003?08 67
Table 36: Frozen fish/seafood, Pakistan, forecast expenditure per capita (PKR), 2008?13 67
Table 37: Frozen fish/seafood, Pakistan, expenditure per capita ($), 2003?08 68
Table 38: Frozen fish/seafood, Pakistan, forecast expenditure per capita ($), 2008?13 68
Table 39: Frozen fish/seafood, Pakistan, consumption per capita (kg), 2003?08 69
Table 40: Frozen fish/seafood, Pakistan, forecast consumption per capita (kg), 2008?13 69
Table 41: Frozen potato products, Pakistan, value by segment (PKRm), 2003?08 70
Table 42: Frozen potato products, Pakistan, value forecast by segment (PKRm), 2008?13 71
Table 43: Frozen potato products, Pakistan, value by segment ($m), 2003?08 73
Table 44: Frozen potato products, Pakistan, value forecast by segment ($m), 2008?13 73
Table 45: Frozen potato products, Pakistan, volume by segment (kg, million), 2003?08 75
Table 46: Frozen potato products, Pakistan, volume forecast by segment (kg, million), 2008?13 76
Table 47: Frozen potato products, Pakistan, brand share by value (%), 2007?08 78
Table 48: Frozen potato products, Pakistan, value by brand (PKRm), 2007?08 78
Table 49: Frozen potato products, Pakistan, company share by value (%), 2007?08 80
Table 50: Frozen potato products, Pakistan, value by company (PKRm), 2007?08 80
Table 51: Frozen potato products, Pakistan, distribution channels by value (%), 2007?08 81
Table 52: Frozen potato products, Pakistan, value by distribution channel (PKRm), 2007?08 81
Table 53: Frozen potato products, Pakistan, expenditure per capita (PKR), 2003?08 83
Table 54: Frozen potato products, Pakistan, forecast expenditure per capita (PKR), 2008?13 83
Table 55: Frozen potato products, Pakistan, expenditure per capita ($), 2003?08 84
Table 56: Frozen potato products, Pakistan, forecast expenditure per capita ($), 2008?13 84
Table 57: Frozen potato products, Pakistan, consumption per capita (kg), 2003?08 85
Table 58: Frozen potato products, Pakistan, forecast consumption per capita (kg), 2008?13 85
Table 59: Frozen meat products, Pakistan, value by segment (PKRm), 2003?08 86
Table 60: Frozen meat products, Pakistan, value forecast by segment (PKRm), 2008?13 87
Table 61: Frozen meat products, Pakistan, value by segment ($m), 2003?08 89
Table 62: Frozen meat products, Pakistan, value forecast by segment ($m), 2008?13 89
Table 63: Frozen meat products, Pakistan, volume by segment (kg, million), 2003?08 91
Table 64: Frozen meat products, Pakistan, volume forecast by segment (kg, million), 2008?13 92
Table 65: Frozen meat products, Pakistan, brand share by value (%), 2007?08 94
Table 66: Frozen meat products, Pakistan, value by brand (PKRm), 2007?08 94
Table 67: Frozen meat products, Pakistan, company share by value (%), 2007?08 96
Table 68: Frozen meat products, Pakistan, value by company (PKRm), 2007?08 96
Table 69: Frozen meat products, Pakistan, distribution channels by value (%), 2007?08 97
Table 70: Frozen meat products, Pakistan, value by distribution channel (PKRm), 2007?08 97
Table 71: Frozen meat products, Pakistan, expenditure per capita (PKR), 2003?08 99
Table 72: Frozen meat products, Pakistan, forecast expenditure per capita (PKR), 2008?13 99
Table 73: Frozen meat products, Pakistan, expenditure per capita ($), 2003?08 100
Table 74: Frozen meat products, Pakistan, forecast expenditure per capita ($), 2008?13 100
Table 75: Frozen meat products, Pakistan, consumption per capita (kg), 2003?08 101
Table 76: Frozen meat products, Pakistan, forecast consumption per capita (kg), 2008?13 101
Table 77: Frozen vegetables, Pakistan, value (PKRm), 2003?08 102
Table 78: Frozen vegetables, Pakistan, value forecast (PKRm), 2008?13 103
Table 79: Frozen vegetables, Pakistan, value ($m), 2003?08 104
Table 80: Frozen vegetables, Pakistan, value forecast ($m), 2008?13 104
Table 81: Frozen vegetables, Pakistan, volume (kg, million), 2003?08 105
Table 82: Frozen vegetables, Pakistan, volume forecast (kg, million), 2008?13 106
Table 83: Frozen vegetables, Pakistan, brand share by value (%), 2007?08 107
Table 84: Frozen vegetables, Pakistan, value by brand (PKRm), 2007?08 107
Table 85: Frozen vegetables, Pakistan, company share by value (%), 2007?08 108
Table 86: Frozen vegetables, Pakistan, value by company (PKRm), 2007?08 108
Table 87: Frozen vegetables, Pakistan, distribution channels by value (%), 2007?08 109
Table 88: Frozen vegetables, Pakistan, value by distribution channel (PKRm), 2007?08 109
Table 89: Frozen vegetables, Pakistan, expenditure per capita (PKR), 2003?08 111
Table 90: Frozen vegetables, Pakistan, forecast expenditure per capita (PKR), 2008?13 111
Table 91: Frozen vegetables, Pakistan, expenditure per capita ($), 2003?08 112
Table 92: Frozen vegetables, Pakistan, forecast expenditure per capita ($), 2008?13 112
Table 93: Frozen vegetables, Pakistan, consumption per capita (kg), 2003?08 113
Table 94: Frozen vegetables, Pakistan, forecast consumption per capita (kg), 2008?13 113
Table 95: Frozen ready meals, Pakistan, value by segment (PKRm), 2003?08 114
Table 96: Frozen ready meals, Pakistan, value forecast by segment (PKRm), 2008?13 115
Table 97: Frozen ready meals, Pakistan, value by segment ($m), 2003?08 117
Table 98: Frozen ready meals, Pakistan, value forecast by segment ($m), 2008?13 118
Table 99: Frozen ready meals, Pakistan, volume by segment (kg, million), 2003?08 120
Table 100: Frozen ready meals, Pakistan, volume forecast by segment (kg, million), 2008?13 121
Table 101: Frozen ready meals, Pakistan, brand share by value (%), 2007?08 123
Table 102: Frozen ready meals, Pakistan, value by brand (PKRm), 2007?08 123
Table 103: Frozen ready meals, Pakistan, company share by value (%), 2007?08 125
Table 104: Frozen ready meals, Pakistan, value by company (PKRm), 2007?08 125
Table 105: Frozen ready meals, Pakistan, distribution channels by value (%), 2007?08 126
Table 106: Frozen ready meals, Pakistan, value by distribution channel (PKRm), 2007?08 126
Table 107: Frozen ready meals, Pakistan, expenditure per capita (PKR), 2003?08 128
Table 108: Frozen ready meals, Pakistan, forecast expenditure per capita (PKR), 2008?13 129
Table 109: Frozen ready meals, Pakistan, expenditure per capita ($), 2003?08 130
Table 110: Frozen ready meals, Pakistan, forecast expenditure per capita ($), 2008?13 131
Table 111: Frozen ready meals, Pakistan, consumption per capita (kg), 2003?08 132
Table 112: Frozen ready meals, Pakistan, forecast consumption per capita (kg), 2008?13 133
Table 113: Frozen pizza, Pakistan, value by segment (PKRm), 2003?08 134
Table 114: Frozen pizza, Pakistan, value forecast by segment (PKRm), 2008?13 135
Table 115: Frozen pizza, Pakistan, value by segment ($m), 2003?08 137
Table 116: Frozen pizza, Pakistan, value forecast by segment ($m), 2008?13 137
Table 117: Frozen pizza, Pakistan, volume by segment (kg, million), 2003?08 139
Table 118: Frozen pizza, Pakistan, volume forecast by segment (kg, million), 2008?13 140
Table 119: Frozen pizza, Pakistan, brand share by value (%), 2007?08 142
Table 120: Frozen pizza, Pakistan, value by brand (PKRm), 2007?08 142
Table 121: Frozen pizza, Pakistan, company share by value (%), 2007?08 143
Table 122: Frozen pizza, Pakistan, value by company (PKRm), 2007?08 143
Table 123: Frozen pizza, Pakistan, distribution channels by value (%), 2007?08 144
Table 124: Frozen pizza, Pakistan, value by distribution channel (PKRm), 2007?08 144
Table 125: Frozen pizza, Pakistan, expenditure per capita (PKR), 2003?08 146
Table 126: Frozen pizza, Pakistan, forecast expenditure per capita (PKR), 2008?13 146
Table 127: Frozen pizza, Pakistan, expenditure per capita ($), 2003?08 147
Table 128: Frozen pizza, Pakistan, forecast expenditure per capita ($), 2008?13 147
Table 129: Frozen pizza, Pakistan, consumption per capita (kg), 2003?08 148
Table 130: Frozen pizza, Pakistan, forecast consumption per capita (kg), 2008?13 148
Table 131: Frozen desserts, Pakistan, value (PKRm), 2003?08 149
Table 132: Frozen desserts, Pakistan, value forecast (PKRm), 2008?13 150
Table 133: Frozen desserts, Pakistan, value ($m), 2003?08 151
Table 134: Frozen desserts, Pakistan, value forecast ($m), 2008?13 151
Table 135: Frozen desserts, Pakistan, volume (kg, million), 2003?08 152
Table 136: Frozen desserts, Pakistan, volume forecast (kg, million), 2008?13 153
Table 137: Frozen desserts, Pakistan, brand share by value (%), 2007?08 154
Table 138: Frozen desserts, Pakistan, value by brand (PKRm), 2007?08 154
Table 139: Frozen desserts, Pakistan, company share by value (%), 2007?08 155
Table 140: Frozen desserts, Pakistan, value by company (PKRm), 2007?08 155
Table 141: Frozen desserts, Pakistan, distribution channels by value (%), 2007?08 156
Table 142: Frozen desserts, Pakistan, value by distribution channel (PKRm), 2007?08 156
Table 143: Frozen desserts, Pakistan, expenditure per capita (PKR), 2003?08 158
Table 144: Frozen desserts, Pakistan, forecast expenditure per capita (PKR), 2008?13 158
Table 145: Frozen desserts, Pakistan, expenditure per capita ($), 2003?08 159
Table 146: Frozen desserts, Pakistan, forecast expenditure per capita ($), 2008?13 159
Table 147: Frozen desserts, Pakistan, consumption per capita (kg), 2003?08 160
Table 148: Frozen desserts, Pakistan, forecast consumption per capita (kg), 2008?13 160
Table 149: Global frozen food market value, 2008 161
Table 150: Global frozen food market split (value terms ($m), 2008), top five countries 164
Table 151: Global frozen food market volume, 2008 165
Table 152: Global frozen food market split (volume terms, 2008), top five countries 168
Table 153: Leading players, top five countries 169
Table 154: Pakistan key facts 171
Table 125: Pakistan population, by age group, 2003?08 (millions) 174
Table 126: Pakistan population forecast, by age group, 2008?13 (millions) 175
Table 127: Pakistan population, by gender, 2003?08 (millions) 175
Table 128: Pakistan population forecast, by gender, 2008?13 (millions) 176
Table 129: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 176
Table 130: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 177
Table 131: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 177
Table 132: Pakistan consumer price index, 2003?08 (2000=100) 178
Table 133: Pakistan consumer price index, 2008?13 (2000=100) 178


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