Frozen food in Vietnam to 2013

Introduction

This databook provides key data and information on the frozen food market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: Frozen Meat,Frozen vegetables,fish/seafood,Frozen potato & Frozen fruit

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the frozen food market, including company overview, key facts and business description

Highlights

The market for frozen food in Vietnam increased at a compound annual growth rate of 17.5% between 2003 and 2008.

The frozen meat products category led the frozen food market in Vietnam, accounting for a share of 95.3%.

Leading players in Vietnamese frozen food market include Vinh Hoan Co., Ltd., Viet Phuong Co. Ltd. and An Giang Fisheries.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the frozen food market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen fish/seafood 3
Summary category level: frozen potato products 4
Summary category level: frozen meat products 5
Summary category level: frozen vegetables 6
Summary category level: frozen fruit 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Dong), 2003?08 24
Value analysis (Dong), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 44
Nestle S.A. 44
H.J. Heinz Company 47
Chapter 5 Category Analysis: Frozen Fish/Seafood 49
Value analysis (Dong), 2003?08 49
Value analysis (Dong), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Frozen Potato Products 66
Value analysis (Dong), 2003?08 66
Value analysis (Dong), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Frozen Meat Products 81
Value analysis (Dong), 2003?08 81
Value analysis (Dong), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Frozen Vegetables 96
Value analysis (Dong), 2003?08 96
Value analysis (Dong), 2008?13 97
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 101
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Frozen Fruit 108
Value analysis (Dong), 2003?08 108
Value analysis (Dong), 2008?13 109
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 130
Economic analysis 133
Social analysis 136
Technological analysis 140
Legal analysis 142
Environmental analysis 145
Chapter 12 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 13 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 14 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Frozen food, Vietnam, value (VNDm), 2003?13 26
Figure 2: Frozen food, Vietnam, category growth comparison, by value, 2003?13 29
Figure 3: Frozen food, Vietnam, volume (kg, million), 2003?13 32
Figure 4: Frozen food, Vietnam, category growth comparison, by volume, 2003?13 32
Figure 5: Frozen food, Vietnam, company share by value (%), 2007?08 34
Figure 6: Frozen food, Vietnam, distribution channels by value (%), 2007?08 37
Figure 7: Frozen fish/seafood, Vietnam, value (VNDm), 2003?13 51
Figure 8: Frozen fish/seafood, Vietnam, category growth comparison, by value, 2003?13 54
Figure 9: Frozen fish/seafood, Vietnam, volume (kg, million), 2003?13 57
Figure 10: Frozen fish/seafood, Vietnam, category growth comparison, by volume, 2003?13 57
Figure 11: Frozen fish/seafood, Vietnam, company share by value (%), 2007?08 59
Figure 12: Frozen fish/seafood, Vietnam, distribution channels by value (%), 2007?08 62
Figure 13: Frozen potato products, Vietnam, value (VNDm), 2003?13 68
Figure 14: Frozen potato products, Vietnam, category growth comparison, by value, 2003?13 70
Figure 15: Frozen potato products, Vietnam, volume (kg, million), 2003?13 73
Figure 16: Frozen potato products, Vietnam, category growth comparison, by volume, 2003?13 73
Figure 17: Frozen potato products, Vietnam, distribution channels by value (%), 2007?08 77
Figure 18: Frozen meat products, Vietnam, value (VNDm), 2003?13 83
Figure 19: Frozen meat products, Vietnam, category growth comparison, by value, 2003?13 85
Figure 20: Frozen meat products, Vietnam, volume (kg, million), 2003?13 88
Figure 21: Frozen meat products, Vietnam, category growth comparison, by volume, 2003?13 88
Figure 22: Frozen meat products, Vietnam, distribution channels by value (%), 2007?08 92
Figure 23: Frozen vegetables, Vietnam, value (VNDm), 2003?13 97
Figure 24: Frozen vegetables, Vietnam, volume (kg, million), 2003?13 100
Figure 25: Frozen vegetables, Vietnam, distribution channels by value (%), 2007?08 104
Figure 26: Frozen fruit, Vietnam, value (VNDm), 2003?13 109
Figure 27: Frozen fruit, Vietnam, volume (kg, million), 2003?13 112
Figure 28: Frozen fruit, Vietnam, distribution channels by value (%), 2007?08 116
Figure 29: Global frozen food market split (value terms, 2008), top five countries 121
Figure 30: Global frozen food market value, 2003–08, top five countries 123
Figure 31: Global frozen food market split (volume terms, 2008), top five countries 125
Figure 32: Global frozen food market volume, 2003–08, top five countries 127
Figure 33: Annual data review process 153

LIST OF TABLES
Table 1: Frozen food category definitions 10
Table 2: Frozen food distribution channels 11
Table 3: Frozen food, Vietnam, value by category (VNDm), 2003?08 24
Table 4: Frozen food, Vietnam, value forecast by category (VNDm), 2008?13 25
Table 5: Frozen food, Vietnam, value by category ($m), 2003?08 27
Table 6: Frozen food, Vietnam, value forecast by category ($m), 2008?13 28
Table 7: Frozen food, Vietnam, volume by category (kg, million), 2003?08 30
Table 8: Frozen food, Vietnam, volume forecast by category (kg, million), 2008?13 31
Table 9: Frozen food, Vietnam, brand share by value (%), 2007?08 33
Table 10: Frozen food, Vietnam, value by brand (VNDm), 2007?08 33
Table 11: Frozen food, Vietnam, company share by value (%), 2007?08 35
Table 12: Frozen food, Vietnam, value by company (VNDm), 2007?08 35
Table 13: Frozen food, Vietnam, distribution channels by value (%), 2007?08 36
Table 14: Frozen food, Vietnam, value by distribution channel (VNDm), 2007?08 36
Table 15: Frozen food, Vietnam, expenditure per capita (VND), 2003?08 38
Table 16: Frozen food, Vietnam, forecast expenditure per capita (VND), 2008?13 39
Table 17: Frozen food, Vietnam, expenditure per capita ($), 2003?08 40
Table 18: Frozen food, Vietnam, forecast expenditure per capita ($), 2008?13 41
Table 19: Frozen food, Vietnam, consumption per capita (kg), 2003?08 42
Table 20: Frozen food, Vietnam, forecast consumption per capita (kg), 2008?13 43
Table 21: Nestle S.A key facts 44
Table 22: H.J. Heinz Company key facts 47
Table 23: Frozen fish/seafood, Vietnam, value by segment (VNDm), 2003?08 49
Table 24: Frozen fish/seafood, Vietnam, value forecast by segment (VNDm), 2008?13 50
Table 25: Frozen fish/seafood, Vietnam, value by segment ($m), 2003?08 52
Table 26: Frozen fish/seafood, Vietnam, value forecast by segment ($m), 2008?13 53
Table 27: Frozen fish/seafood, Vietnam, volume by segment (kg, million), 2003?08 55
Table 28: Frozen fish/seafood, Vietnam, volume forecast by segment (kg, million), 2008?13 56
Table 29: Frozen fish/seafood, Vietnam, brand share by value (%), 2007?08 58
Table 30: Frozen fish/seafood, Vietnam, value by brand (VNDm), 2007?08 58
Table 31: Frozen fish/seafood, Vietnam, company share by value (%), 2007?08 60
Table 32: Frozen fish/seafood, Vietnam, value by company (VNDm), 2007?08 60
Table 33: Frozen fish/seafood, Vietnam, distribution channels by value (%), 2007?08 61
Table 34: Frozen fish/seafood, Vietnam, value by distribution channel (VNDm), 2007?08 61
Table 35: Frozen fish/seafood, Vietnam, expenditure per capita (VND), 2003?08 63
Table 36: Frozen fish/seafood, Vietnam, forecast expenditure per capita (VND), 2008?13 63
Table 37: Frozen fish/seafood, Vietnam, expenditure per capita ($), 2003?08 64
Table 38: Frozen fish/seafood, Vietnam, forecast expenditure per capita ($), 2008?13 64
Table 39: Frozen fish/seafood, Vietnam, consumption per capita (kg), 2003?08 65
Table 40: Frozen fish/seafood, Vietnam, forecast consumption per capita (kg), 2008?13 65
Table 41: Frozen potato products, Vietnam, value by segment (VNDm), 2003?08 66
Table 42: Frozen potato products, Vietnam, value forecast by segment (VNDm), 2008?13 67
Table 43: Frozen potato products, Vietnam, value by segment ($m), 2003?08 69
Table 44: Frozen potato products, Vietnam, value forecast by segment ($m), 2008?13 69
Table 45: Frozen potato products, Vietnam, volume by segment (kg, million), 2003?08 71
Table 46: Frozen potato products, Vietnam, volume forecast by segment (kg, million), 2008?13 72
Table 47: Frozen potato products, Vietnam, brand share by value (%), 2007?08 74
Table 48: Frozen potato products, Vietnam, value by brand (VNDm), 2007?08 74
Table 49: Frozen potato products, Vietnam, company share by value (%), 2007?08 75
Table 50: Frozen potato products, Vietnam, value by company (VNDm), 2007?08 75
Table 51: Frozen potato products, Vietnam, distribution channels by value (%), 2007?08 76
Table 52: Frozen potato products, Vietnam, value by distribution channel (VNDm), 2007?08 76
Table 53: Frozen potato products, Vietnam, expenditure per capita (VND), 2003?08 78
Table 54: Frozen potato products, Vietnam, forecast expenditure per capita (VND), 2008?13 78
Table 55: Frozen potato products, Vietnam, expenditure per capita ($), 2003?08 79
Table 56: Frozen potato products, Vietnam, forecast expenditure per capita ($), 2008?13 79
Table 57: Frozen potato products, Vietnam, consumption per capita (kg), 2003?08 80
Table 58: Frozen potato products, Vietnam, forecast consumption per capita (kg), 2008?13 80
Table 59: Frozen meat products, Vietnam, value by segment (VNDm), 2003?08 81
Table 60: Frozen meat products, Vietnam, value forecast by segment (VNDm), 2008?13 82
Table 61: Frozen meat products, Vietnam, value by segment ($m), 2003?08 84
Table 62: Frozen meat products, Vietnam, value forecast by segment ($m), 2008?13 84
Table 63: Frozen meat products, Vietnam, volume by segment (kg, million), 2003?08 86
Table 64: Frozen meat products, Vietnam, volume forecast by segment (kg, million), 2008?13 87
Table 65: Frozen meat products, Vietnam, brand share by value (%), 2007?08 89
Table 66: Frozen meat products, Vietnam, value by brand (VNDm), 2007?08 89
Table 67: Frozen meat products, Vietnam, company share by value (%), 2007?08 90
Table 68: Frozen meat products, Vietnam, value by company (VNDm), 2007?08 90
Table 69: Frozen meat products, Vietnam, distribution channels by value (%), 2007?08 91
Table 70: Frozen meat products, Vietnam, value by distribution channel (VNDm), 2007?08 91
Table 71: Frozen meat products, Vietnam, expenditure per capita (VND), 2003?08 93
Table 72: Frozen meat products, Vietnam, forecast expenditure per capita (VND), 2008?13 93
Table 73: Frozen meat products, Vietnam, expenditure per capita ($), 2003?08 94
Table 74: Frozen meat products, Vietnam, forecast expenditure per capita ($), 2008?13 94
Table 75: Frozen meat products, Vietnam, consumption per capita (kg), 2003?08 95
Table 76: Frozen meat products, Vietnam, forecast consumption per capita (kg), 2008?13 95
Table 77: Frozen vegetables, Vietnam, value (VNDm), 2003?08 96
Table 78: Frozen vegetables, Vietnam, value forecast (VNDm), 2008?13 97
Table 79: Frozen vegetables, Vietnam, value ($m), 2003?08 98
Table 80: Frozen vegetables, Vietnam, value forecast ($m), 2008?13 98
Table 81: Frozen vegetables, Vietnam, volume (kg, million), 2003?08 99
Table 82: Frozen vegetables, Vietnam, volume forecast (kg, million), 2008?13 100
Table 83: Frozen vegetables, Vietnam, brand share by value (%), 2007?08 101
Table 84: Frozen vegetables, Vietnam, value by brand (VNDm), 2007?08 101
Table 85: Frozen vegetables, Vietnam, company share by value (%), 2007?08 102
Table 86: Frozen vegetables, Vietnam, value by company (VNDm), 2007?08 102
Table 87: Frozen vegetables, Vietnam, distribution channels by value (%), 2007?08 103
Table 88: Frozen vegetables, Vietnam, value by distribution channel (VNDm), 2007?08 103
Table 89: Frozen vegetables, Vietnam, expenditure per capita (VND), 2003?08 105
Table 90: Frozen vegetables, Vietnam, forecast expenditure per capita (VND), 2008?13 105
Table 91: Frozen vegetables, Vietnam, expenditure per capita ($), 2003?08 106
Table 92: Frozen vegetables, Vietnam, forecast expenditure per capita ($), 2008?13 106
Table 93: Frozen vegetables, Vietnam, consumption per capita (kg), 2003?08 107
Table 94: Frozen vegetables, Vietnam, forecast consumption per capita (kg), 2008?13 107
Table 95: Frozen fruit, Vietnam, value (VNDm), 2003?08 108
Table 96: Frozen fruit, Vietnam, value forecast (VNDm), 2008?13 109
Table 97: Frozen fruit, Vietnam, value ($m), 2003?08 110
Table 98: Frozen fruit, Vietnam, value forecast ($m), 2008?13 110
Table 99: Frozen fruit, Vietnam, volume (kg, million), 2003?08 111
Table 100: Frozen fruit, Vietnam, volume forecast (kg, million), 2008?13 112
Table 101: Frozen fruit, Vietnam, brand share by value (%), 2007?08 113
Table 102: Frozen fruit, Vietnam, value by brand (VNDm), 2007?08 113
Table 103: Frozen fruit, Vietnam, company share by value (%), 2007?08 114
Table 104: Frozen fruit, Vietnam, value by company (VNDm), 2007?08 114
Table 105: Frozen fruit, Vietnam, distribution channels by value (%), 2007?08 115
Table 106: Frozen fruit, Vietnam, value by distribution channel (VNDm), 2007?08 115
Table 107: Frozen fruit, Vietnam, expenditure per capita (VND), 2003?08 117
Table 108: Frozen fruit, Vietnam, forecast expenditure per capita (VND), 2008?13 117
Table 109: Frozen fruit, Vietnam, expenditure per capita ($), 2003?08 118
Table 110: Frozen fruit, Vietnam, forecast expenditure per capita ($), 2008?13 118
Table 111: Frozen fruit, Vietnam, consumption per capita (kg), 2003?08 119
Table 112: Frozen fruit, Vietnam, forecast consumption per capita (kg), 2008?13 119
Table 113: Global frozen food market value, 2008 120
Table 114: Global frozen food market split (value terms ($m), 2008), top five countries 123
Table 115: Global frozen food market volume, 2008 124
Table 116: Global frozen food market split (volume terms, 2008), top five countries 127
Table 117: Leading players, top five countries 128
Table 118: Analysis of Vietnam’s political landscape 130
Table 119: Analysis of Vietnam’s economy 133
Table 120: Analysis of Vietnam’s social system 136
Table 121: Analysis of Vietnam’s technology landscape 140
Table 122: Analysis of Vietnam’s legal landscape 142
Table 123: Analysis of Vietnam’s environmental landscape 145
Table 124: Vietnam population, by age group, 2003?08 (millions) 147
Table 125: Vietnam population forecast, by age group, 2008?13 (millions) 148
Table 126: Vietnam population, by gender, 2003?08 (millions) 148
Table 127: Vietnam population forecast, by gender, 2008?13 (millions) 149
Table 128: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 149
Table 129: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 149
Table 130: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 150
Table 131: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 150
Table 132: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 150
Table 133: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 134: Vietnam consumer price index, 2003?08 (2000=100) 151
Table 135: Vietnam consumer price index, 2008?13 (2000=100) 151


[Inhaltsverzeichnis ausblenden]