TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Fruit 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 11
Value analysis (US dollars), 2008?13 11
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Frozen fruit, Peru, value (PENm), 2003?13 10
Figure 2: Frozen fruit, Peru, volume (kg, million), 2003?13 13
Figure 3: Frozen fruit, Peru, distribution channels by value (%), 2007?08 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Frozen fruit category definitions 3
Table 2: Frozen fruit distribution channels 4
Table 3: Frozen fruit, Peru, value (PENm), 2003?08 9
Table 4: Frozen fruit, Peru, value forecast (PENm), 2008?13 10
Table 5: Frozen fruit, Peru, value ($m), 2003?08 11
Table 6: Frozen fruit, Peru, value forecast ($m), 2008?13 11
Table 7: Frozen fruit, Peru, volume (kg, million), 2003?08 12
Table 8: Frozen fruit, Peru, volume forecast (kg, million), 2008?13 13
Table 9: Frozen fruit, Peru, brand share by value (%), 2007?08 14
Table 10: Frozen fruit, Peru, value by brand (PENm), 2007?08 14
Table 11: Frozen fruit, Peru, company share by value (%), 2007?08 15
Table 12: Frozen fruit, Peru, value by company (PENm), 2007?08 15
Table 13: Frozen fruit, Peru, distribution channels by value (%), 2007?08 16
Table 14: Frozen fruit, Peru, value by distribution channel (PENm), 2007?08 16
Table 15: Frozen fruit, Peru, expenditure per capita (PEN), 2003?08 18
Table 16: Frozen fruit, Peru, forecast expenditure per capita (PEN), 2008?13 18
Table 17: Frozen fruit, Peru, expenditure per capita ($), 2003?08 19
Table 18: Frozen fruit, Peru, forecast expenditure per capita ($), 2008?13 19
Table 19: Frozen fruit, Peru, consumption per capita (kg), 2003?08 20
Table 20: Frozen fruit, Peru, forecast consumption per capita (kg), 2008?13 20
Table 21: Peru population, by age group, 2003?08 (millions) 21
Table 22: Peru population forecast, by age group, 2008?13 (millions) 22
Table 23: Peru population, by gender, 2003?08 (millions) 22
Table 24: Peru population forecast, by gender, 2008?13 (millions) 23
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 23
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 23
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 24
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 24
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 24
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 25
Table 31: Peru consumer price index, 2003?08 (2000=100) 25
Table 32: Peru consumer price index, 2008?13 (2000=100) 25
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