Frozen Fruit in Venezuela to 2013 (Frozen food)

Introduction

This databook provides key data and information on the Frozen Fruit in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The frozen fruit category was valued at VEF3,707.4m ($1.7m) in 2008, representing a CAGR of 5.2% since 2003.
*By the end of 2013, the frozen fruit category will be worth VEF5,187.1m ($2.4m), with an expected CAGR of 6.9% between 2008 and 2013.
*The frozen fruit market volume totaled 0.6 million kg in 2008, representing a CAGR of 4.9% since 2003.
*By the end of 2013, the frozen fruit market will total 0.8 million kg, with an expected CAGR of 4.5% between 2008 and 2013.
*Procesadora Naturalyst S.A. is the market leader with a 20.3% share of the market.
Frozen Fruit in Venezuela (Frozen food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Fruit 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 11
Value analysis (US dollars), 2008?13 11
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Frozen fruit, Venezuela, value (VEFm), 2003?13 10
Figure 2: Frozen fruit, Venezuela, volume (kg, million), 2003?13 13
Figure 3: Frozen fruit, Venezuela, company share by value (%), 2007?08 15
Figure 4: Frozen fruit, Venezuela, distribution channels by value (%), 2007?08 18
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Frozen fruit category definitions 3
Table 2: Frozen fruit distribution channels 4
Table 3: Frozen fruit, Venezuela, value (VEFm), 2003?08 9
Table 4: Frozen fruit, Venezuela, value forecast (VEFm), 2008?13 10
Table 5: Frozen fruit, Venezuela, value ($m), 2003?08 11
Table 6: Frozen fruit, Venezuela, value forecast ($m), 2008?13 11
Table 7: Frozen fruit, Venezuela, volume (kg, million), 2003?08 12
Table 8: Frozen fruit, Venezuela, volume forecast (kg, million), 2008?13 13
Table 9: Frozen fruit, Venezuela, brand share by value (%), 2007?08 14
Table 10: Frozen fruit, Venezuela, value by brand (VEFm), 2007?08 14
Table 11: Frozen fruit, Venezuela, company share by value (%), 2007?08 16
Table 12: Frozen fruit, Venezuela, value by company (VEFm), 2007?08 16
Table 13: Frozen fruit, Venezuela, distribution channels by value (%), 2007?08 17
Table 14: Frozen fruit, Venezuela, value by distribution channel (VEFm), 2007?08 17
Table 15: Frozen fruit, Venezuela, expenditure per capita (VEF), 2003?08 19
Table 16: Frozen fruit, Venezuela, forecast expenditure per capita (VEF), 2008?13 19
Table 17: Frozen fruit, Venezuela, expenditure per capita ($), 2003?08 20
Table 18: Frozen fruit, Venezuela, forecast expenditure per capita ($), 2008?13 20
Table 19: Frozen fruit, Venezuela, consumption per capita (kg), 2003?08 21
Table 20: Frozen fruit, Venezuela, forecast consumption per capita (kg), 2008?13 21
Table 21: Venezuela population, by age group, 2003?08 (millions) 22
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 23
Table 23: Venezuela population, by gender, 2003?08 (millions) 23
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 24
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 24
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 24
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 25
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 25
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 25
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 26
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 26
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 26


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