Frozen Meat Products Market in Brazil to 2013 (Meat, Fish and Poultry)

Introduction

This databook provides key data and information on the Frozen Meat Products Market in Brazil (Meat, Fish and Poultry). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The frozen meat products category was valued at BRL24,893.9m ($12,852.7m) in 2008, representing a CAGR of 3.5% since 2003.

By the end of 2013, the frozen meat products category will be worth BRL28,198m ($14,558.6m), with an expected CAGR of 2.5% between 2008 and 2013.

The frozen meat products market volume totaled 921.9 million kg in 2008, representing a CAGR of 1% since 2003.

By the end of 2013, the frozen meat products market will total 951.6 million kg, with an expected CAGR of 0.6% between 2008 and 2013.

The frozen meat products market was led by frozen meat (representing 75.3% of the total value) followed by frozen poultry with a 22.9% market share. Frozen meat substitutes accounts for the remaining 1.7% share.

Sadia S.A. is the market leader with a 32.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Frozen Meat Products Market in Brazil (Meat, Fish and Poultry)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Meat Products 10
Value analysis (Brazilian Real), 2003?08 10
Value analysis (Brazilian Real), 2008?13 11
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 PESTLE Analysis 25
Summary 25
Political analysis 27
Economic analysis 30
Social analysis 35
Technology analysis 39
Legal analysis 43
Environmental analysis 47
Chapter 5 Macroeconomic Profile 51
Macroeconomic indicators 51
Chapter 6 Research Methodology 56
Methodology overview 56
Secondary research 57
Market modeling 58
Creating an initial data model 58
Revising the initial data model 58
Creating a final estimate 59
Creating demographic value splits 59
Primary research 59
Data finalization 60
Ongoing research 60

LIST OF FIGURES
Figure 1: Frozen meat products, Brazil, value by segment (BRLm), 2003?13 11
Figure 2: Frozen meat products, Brazil, category growth comparison, by value, 2003?13 13
Figure 3: Frozen meat products, Brazil, volume by segment (kg, million), 2003?13 16
Figure 4: Frozen meat products, Brazil, category growth comparison, by volume, 2003?13 16
Figure 5: Frozen meat products, Brazil, company share by value (%), 2007?08 18
Figure 6: Frozen meat products, Brazil, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 57

LIST OF TABLES
Table 1: Frozen meat products category definitions 3
Table 2: Frozen meat products distribution channels 4
Table 3: Frozen meat products, Brazil, value by segment (BRLm), 2003?08 10
Table 4: Frozen meat products, Brazil, value forecast by segment (BRLm), 2008?13 11
Table 5: Frozen meat products, Brazil, value by segment ($m), 2003?08 12
Table 6: Frozen meat products, Brazil, value forecast by segment ($m), 2008?13 12
Table 7: Frozen meat products, Brazil, volume by segment (kg, million), 2003?08 14
Table 8: Frozen meat products, Brazil, volume forecast by segment (kg, million), 2008?13 15
Table 9: Frozen meat products, Brazil, brand share by value (%), 2007?08 17
Table 10: Frozen meat products, Brazil, value by brand (BRLm), 2007?08 17
Table 11: Frozen meat products, Brazil, company share by value (%), 2007?08 19
Table 12: Frozen meat products, Brazil, value by company (BRLm), 2007?08 19
Table 13: Frozen meat products, Brazil, distribution channels by value (%), 2007?08 20
Table 14: Frozen meat products, Brazil, value by distribution channel (BRLm), 2007?08 20
Table 15: Frozen meat products, Brazil, expenditure per capita (BRL), 2003?08 22
Table 16: Frozen meat products, Brazil, forecast expenditure per capita (BRL), 2008?13 22
Table 17: Frozen meat products, Brazil, expenditure per capita ($), 2003?08 23
Table 18: Frozen meat products, Brazil, forecast expenditure per capita ($), 2008?13 23
Table 19: Frozen meat products, Brazil, consumption per capita (kg), 2003?08 24
Table 20: Frozen meat products, Brazil, forecast consumption per capita (kg), 2008?13 24
Table 21: Analysis of Brazil’s political landscape 27
Table 22: Analysis of Brazil’s economy 30
Table 23: Analysis of Brazil’s social system 35
Table 24: Analysis of Brazil’s technology landscape 39
Table 25: Analysis of Brazil’s legal landscape 43
Table 26: Analysis of Brazil’s environmental landscape 47
Table 27: Brazil population, by age group, 2003?08 (millions) 51
Table 28: Brazil population forecast, by age group, 2008?13 (millions) 52
Table 29: Brazil population, by gender, 2003?08 (millions) 52
Table 30: Brazil population forecast, by gender, 2008?13 (millions) 53
Table 31: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 53
Table 32: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 53
Table 33: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 54
Table 34: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 54
Table 35: Brazil real GDP, 2003?08 ($bn, 2000 prices) 54
Table 36: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 55
Table 37: Brazil consumer price index, 2003?08 (2000=100) 55
Table 38: Brazil consumer price index, 2008?13 (2000=100) 55


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