TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Meat Products 9
Value analysis (Swedish Krona), 2004?09 9
Value analysis (Swedish Krona), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Frozen meat products, Sweden, value by segment (SEKm), 2004?14 11
Figure 2: Frozen meat products, Sweden, category growth comparison, by value, 2004?14 13
Figure 3: Frozen meat products, Sweden, volume by segment (kg, million), 2004?14 16
Figure 4: Frozen meat products, Sweden, category growth comparison, by volume, 2004?14 16
Figure 5: Frozen meat products, Sweden, company share by value (%), 2008?09 18
Figure 6: Frozen meat products, Sweden, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Frozen meat products category definitions 3
Table 2: Frozen meat products distribution channels 4
Table 3: Frozen meat products, Sweden, value by segment (SEKm), 2004?09 9
Table 4: Frozen meat products, Sweden, value forecast by segment (SEKm), 2009?14 10
Table 5: Frozen meat products, Sweden, value by segment ($m), 2004?09 12
Table 6: Frozen meat products, Sweden, value forecast by segment ($m), 2009?14 12
Table 7: Frozen meat products, Sweden, volume by segment (kg, million), 2004?09 14
Table 8: Frozen meat products, Sweden, volume forecast by segment (kg, million), 2009?14 15
Table 9: Frozen meat products, Sweden, brand share by value (%), 2008?09 17
Table 10: Frozen meat products, Sweden, value by brand (SEKm), 2008?09 17
Table 11: Frozen meat products, Sweden, company share by value (%), 2008?09 19
Table 12: Frozen meat products, Sweden, value by company (SEKm), 2008?09 19
Table 13: Frozen meat products, Sweden, distribution channels by value (%), 2008?09 20
Table 14: Frozen meat products, Sweden, value by distribution channel (SEKm), 2008?09 20
Table 15: Frozen meat products, Sweden, expenditure per capita (SEK), 2004?09 22
Table 16: Frozen meat products, Sweden, forecast expenditure per capita (SEK), 2009?14 22
Table 17: Frozen meat products, Sweden, expenditure per capita ($), 2004?09 23
Table 18: Frozen meat products, Sweden, forecast expenditure per capita ($), 2009?14 23
Table 19: Frozen meat products, Sweden, consumption per capita (kg), 2004?09 24
Table 20: Frozen meat products, Sweden, forecast consumption per capita (kg), 2009?14 24
Table 21: Sweden population, by age group, 2004?09 (millions) 25
Table 22: Sweden population forecast, by age group, 2009?14 (millions) 26
Table 23: Sweden population, by gender, 2004?09 (millions) 26
Table 24: Sweden population forecast, by gender, 2009?14 (millions) 27
Table 25: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 27
Table 26: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 27
Table 27: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 28
Table 28: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 28
Table 29: Sweden real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Sweden consumer price index, 2004?09 (2000=100) 29
Table 32: Sweden consumer price index, 2009?14 (2000=100) 29
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