TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen potato products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Potato Products 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Frozen potato products, Peru, value by segment (PENm), 2003?13 11
Figure 2: Frozen potato products, Peru, category growth comparison, by value, 2003?13 13
Figure 3: Frozen potato products, Peru, volume by segment (kg, million), 2003?13 16
Figure 4: Frozen potato products, Peru, category growth comparison, by volume, 2003?13 16
Figure 5: Frozen potato products, Peru, distribution channels by value (%), 2007?08 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Frozen potato products category definitions 3
Table 2: Frozen potato products distribution channels 4
Table 3: Frozen potato products, Peru, value by segment (PENm), 2003?08 9
Table 4: Frozen potato products, Peru, value forecast by segment (PENm), 2008?13 10
Table 5: Frozen potato products, Peru, value by segment ($m), 2003?08 12
Table 6: Frozen potato products, Peru, value forecast by segment ($m), 2008?13 12
Table 7: Frozen potato products, Peru, volume by segment (kg, million), 2003?08 14
Table 8: Frozen potato products, Peru, volume forecast by segment (kg, million), 2008?13 15
Table 9: Frozen potato products, Peru, brand share by value (%), 2007?08 17
Table 10: Frozen potato products, Peru, value by brand (PENm), 2007?08 17
Table 11: Frozen potato products, Peru, company share by value (%), 2007?08 18
Table 12: Frozen potato products, Peru, value by company (PENm), 2007?08 18
Table 13: Frozen potato products, Peru, distribution channels by value (%), 2007?08 19
Table 14: Frozen potato products, Peru, value by distribution channel (PENm), 2007?08 19
Table 15: Frozen potato products, Peru, expenditure per capita (PEN), 2003?08 21
Table 16: Frozen potato products, Peru, forecast expenditure per capita (PEN), 2008?13 21
Table 17: Frozen potato products, Peru, expenditure per capita ($), 2003?08 22
Table 18: Frozen potato products, Peru, forecast expenditure per capita ($), 2008?13 22
Table 19: Frozen potato products, Peru, consumption per capita (kg), 2003?08 23
Table 20: Frozen potato products, Peru, forecast consumption per capita (kg), 2008?13 23
Table 21: Peru population, by age group, 2003?08 (millions) 24
Table 22: Peru population forecast, by age group, 2008?13 (millions) 25
Table 23: Peru population, by gender, 2003?08 (millions) 25
Table 24: Peru population forecast, by gender, 2008?13 (millions) 26
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 26
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 26
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 27
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 27
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 27
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 28
Table 31: Peru consumer price index, 2003?08 (2000=100) 28
Table 32: Peru consumer price index, 2008?13 (2000=100) 28
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