Frozen Potato Products in Venezuela to 2013 (Frozen food)

Introduction

This databook provides key data and information on the Frozen Potato Products in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The frozen potato products category was valued at VEF47,874.8m ($22.3m) in 2008, representing a CAGR of 4.3% since 2003.
*By the end of 2013, the frozen potato products category will be worth VEF63,156.9m ($29.4m), with an expected CAGR of 5.7% between 2008 and 2013.
*The frozen potato products market volume totaled 12.8 million kg in 2008, representing a CAGR of 3.6% since 2003.
*By the end of 2013, the frozen potato products market will total 15.7 million kg, with an expected CAGR of 4.1% between 2008 and 2013.
*The frozen potato products market was led by French fries (representing 69.6% of the total value), with other frozen potato products accounting for the remaining 30.4% share.
*International de Desarrollo S.A (La Granja) is the market leader with a 34.1% share of the market.
Frozen Potato Products in Venezuela (Frozen food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen potato products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Potato Products 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Frozen potato products, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Frozen potato products, Venezuela, category growth comparison, by value, 2003?13 13
Figure 3: Frozen potato products, Venezuela, volume by segment (kg, million), 2003?13 16
Figure 4: Frozen potato products, Venezuela, category growth comparison, by volume, 2003?13 16
Figure 5: Frozen potato products, Venezuela, company share by value (%), 2007?08 18
Figure 6: Frozen potato products, Venezuela, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Frozen potato products category definitions 3
Table 2: Frozen potato products distribution channels 4
Table 3: Frozen potato products, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Frozen potato products, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Frozen potato products, Venezuela, value by segment ($m), 2003?08 12
Table 6: Frozen potato products, Venezuela, value forecast by segment ($m), 2008?13 12
Table 7: Frozen potato products, Venezuela, volume by segment (kg, million), 2003?08 14
Table 8: Frozen potato products, Venezuela, volume forecast by segment (kg, million), 2008?13 15
Table 9: Frozen potato products, Venezuela, brand share by value (%), 2007?08 17
Table 10: Frozen potato products, Venezuela, value by brand (VEFm), 2007?08 17
Table 11: Frozen potato products, Venezuela, company share by value (%), 2007?08 19
Table 12: Frozen potato products, Venezuela, value by company (VEFm), 2007?08 19
Table 13: Frozen potato products, Venezuela, distribution channels by value (%), 2007?08 20
Table 14: Frozen potato products, Venezuela, value by distribution channel (VEFm), 2007?08 20
Table 15: Frozen potato products, Venezuela, expenditure per capita (VEF), 2003?08 22
Table 16: Frozen potato products, Venezuela, forecast expenditure per capita (VEF), 2008?13 22
Table 17: Frozen potato products, Venezuela, expenditure per capita ($), 2003?08 23
Table 18: Frozen potato products, Venezuela, forecast expenditure per capita ($), 2008?13 23
Table 19: Frozen potato products, Venezuela, consumption per capita (kg), 2003?08 24
Table 20: Frozen potato products, Venezuela, forecast consumption per capita (kg), 2008?13 24
Table 21: Venezuela population, by age group, 2003?08 (millions) 25
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 26
Table 23: Venezuela population, by gender, 2003?08 (millions) 26
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 27
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 27
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 27
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 28
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 28
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 28
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 29
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 29
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 29


[Inhaltsverzeichnis ausblenden]