Frozen Ready Meals in Venezuela to 2013 (Frozen food)

Introduction

This databook provides key data and information on the Frozen Ready Meals in Venezuela (Frozen food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The frozen ready meals category was valued at VEF305,081.3m ($142.2m) in 2008, representing a CAGR of 5.9% since 2003.
*By the end of 2013, the frozen ready meals category will be worth VEF399,773.8m ($186.3m), with an expected CAGR of 5.6% between 2008 and 2013.
*The frozen ready meals market volume totaled 33.7 million kg in 2008, representing a CAGR of 5.5% since 2003.
*By the end of 2013, the frozen ready meals market will total 40.4 million kg, with an expected CAGR of 3.7% between 2008 and 2013.
*The frozen ready meals market was led by meat/poultry-based ready meals (representing 36.9% of the total value) followed by noodle/pasta-based and fish-based ready meals, with a 28.2% and 25.1% market share, respectively. Other frozen and vegetable-based ready meals constitute the remaining segments with a 9.4% and 0.3% market share, respectively.
*International de Desarrollo S.A (La Granja) is the market leader with a 22% share of the market.
Frozen Ready Meals in Venezuela (Frozen food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: frozen ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Frozen Ready Meals 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Frozen ready meals, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Frozen ready meals, Venezuela, category growth comparison, by value, 2003?13 14
Figure 3: Frozen ready meals, Venezuela, volume by segment (kg, million), 2003?13 17
Figure 4: Frozen ready meals, Venezuela, category growth comparison, by volume, 2003?13 17
Figure 5: Frozen ready meals, Venezuela, company share by value (%), 2007?08 19
Figure 6: Frozen ready meals, Venezuela, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Frozen ready meals category definitions 3
Table 2: Frozen ready meals distribution channels 4
Table 3: Frozen ready meals, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Frozen ready meals, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Frozen ready meals, Venezuela, value by segment ($m), 2003?08 12
Table 6: Frozen ready meals, Venezuela, value forecast by segment ($m), 2008?13 13
Table 7: Frozen ready meals, Venezuela, volume by segment (kg, million), 2003?08 15
Table 8: Frozen ready meals, Venezuela, volume forecast by segment (kg, million), 2008?13 16
Table 9: Frozen ready meals, Venezuela, brand share by value (%), 2007?08 18
Table 10: Frozen ready meals, Venezuela, value by brand (VEFm), 2007?08 18
Table 11: Frozen ready meals, Venezuela, company share by value (%), 2007?08 20
Table 12: Frozen ready meals, Venezuela, value by company (VEFm), 2007?08 20
Table 13: Frozen ready meals, Venezuela, distribution channels by value (%), 2007?08 21
Table 14: Frozen ready meals, Venezuela, value by distribution channel (VEFm), 2007?08 21
Table 15: Frozen ready meals, Venezuela, expenditure per capita (VEF), 2003?08 23
Table 16: Frozen ready meals, Venezuela, forecast expenditure per capita (VEF), 2008?13 24
Table 17: Frozen ready meals, Venezuela, expenditure per capita ($), 2003?08 25
Table 18: Frozen ready meals, Venezuela, forecast expenditure per capita ($), 2008?13 26
Table 19: Frozen ready meals, Venezuela, consumption per capita (kg), 2003?08 27
Table 20: Frozen ready meals, Venezuela, forecast consumption per capita (kg), 2008?13 28
Table 21: Venezuela population, by age group, 2003?08 (millions) 29
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 30
Table 23: Venezuela population, by gender, 2003?08 (millions) 30
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 31
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 31
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 31
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 32
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 32
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 32
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 33
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 33
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 33


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