TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
PepsiCo, Inc. 22
The Coca-Cola Company 27
Otsuka Pharmaceutical Co., Ltd. 33
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Asia-Pacific functional drinks market value: $ million, 2006–10(e) 10
Table 2: Asia–Pacific functional drinks market volume: million liters, 2006–10(e) 11
Table 3: Asia-Pacific functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Asia-Pacific functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Asia-Pacific functional drinks market share: % share, by volume, 2010(e) 14
Table 6: PepsiCo, Inc.: key facts 22
Table 7: PepsiCo, Inc.: key financials ($) 25
Table 8: PepsiCo, Inc.: key financial ratios 25
Table 9: The Coca-Cola Company: key facts 27
Table 10: The Coca-Cola Company: key financials ($) 30
Table 11: The Coca-Cola Company: key financial ratios 31
Table 12: Otsuka Pharmaceutical Co., Ltd.: key facts 33
Table 13: Asia-Pacific functional drinks market distribution: % share, by volume, 2010(e) 35
Table 14: Asia-Pacific functional drinks market value forecast: $ million, 2010–15 36
Table 15: Asia–Pacific functional drinks market volume forecast: million liters, 2010–15 37
LIST OF FIGURES
Figure 1: Asia-Pacific functional drinks market value: $ million, 2006–10(e) 10
Figure 2: Asia–Pacific functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: Asia-Pacific functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Asia-Pacific functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Asia-Pacific functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the functional drinks market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the functional drinks market in Asia-Pacific, 2010 16
Figure 8: Drivers of supplier power in the functional drinks market in Asia-Pacific, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the functional drinks market in Asia-Pacific, 2010 18
Figure 10: Factors influencing the threat of substitutes in the functional drinks market in Asia-Pacific, 2010 20
Figure 11: Drivers of degree of rivalry in the functional drinks market in Asia-Pacific, 2010 21
Figure 12: PepsiCo, Inc.: revenues & profitability 26
Figure 13: PepsiCo, Inc.: assets & liabilities 26
Figure 14: The Coca-Cola Company: revenues & profitability 31
Figure 15: The Coca-Cola Company: assets & liabilities 32
Figure 16: Asia-Pacific functional drinks market distribution: % share, by volume, 2010(e) 35
Figure 17: Asia-Pacific functional drinks market value forecast: $ million, 2010–15 36
Figure 18: Asia–Pacific functional drinks market volume forecast: million liters, 2010–15 37
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