TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: functional drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Functional Drinks 10
Value analysis (Indian Rupee), 2003?08 10
Value analysis (Indian Rupee), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 32
Social analysis 42
Technological analysis 49
Legal analysis 56
Environmental analysis 63
Chapter 5 Macroeconomic Profile 68
Macroeconomic indicators 68
Chapter 6 Research Methodology 73
Methodology overview 73
Secondary research 74
Market modeling 75
Creating an initial data model 75
Revising the initial data model 75
Creating a final estimate 76
Creating demographic value splits 76
Primary research 76
Data finalization 77
Ongoing research 77
LIST OF FIGURES
Figure 1: Functional drinks, India, value by segment (INRm), 2003?13 12
Figure 2: Functional drinks, India, category growth comparison, by value, 2003?13 14
Figure 3: Functional drinks, India, volume by segment (liters, million), 2003?13 17
Figure 4: Functional drinks, India, category growth comparison, by volume, 2003?13 17
Figure 5: Functional drinks, India, company share by volume (%), 2007?08 19
Figure 6: Functional drinks, India, distribution channels by volume (%), 2007?08 22
Figure 7: Conflicts of high intensity (2007) 29
Figure 8: GDP growth fluctuates with the monsoons 34
Figure 9: Infrastructure investment commitments – India (2005–08) 36
Figure 10: Distribution of household income – 2005–25 37
Figure 11: Sex-ratio in India – 1990–2009 43
Figure 12: Annual additions to the stock of science and engineering graduates 50
Figure 13: Patent applications filed and patents granted in India (2002–06) 54
Figure 14: Patent applications filed and patents granted in other BRIC countries (2002–06) 55
Figure 15: Annual data review process 74
LIST OF TABLES
Table 1: Functional drinks category definitions 3
Table 2: Functional drinks distribution channels 4
Table 3: Functional drinks, India, value by segment (INRm), 2003?08 10
Table 4: Functional drinks, India, value forecast by segment (INRm), 2008?13 11
Table 5: Functional drinks, India, value by segment ($m), 2003?08 13
Table 6: Functional drinks, India, value forecast by segment ($m), 2008?13 13
Table 7: Functional drinks, India, volume by segment (liters, million), 2003?08 15
Table 8: Functional drinks, India, volume forecast by segment (liters, million), 2008?13 16
Table 9: Functional drinks, India, brand share by volume (%), 2007?08 18
Table 10: Functional drinks, India, volume by brand (liters, million), 2007?08 18
Table 11: Functional drinks, India, company share by volume (%), 2007?08 20
Table 12: Functional drinks, India, volume by company (liters, million), 2007?08 20
Table 13: Functional drinks, India, distribution channels by volume (%), 2007?08 21
Table 14: Functional drinks, India, volume by distribution channel (liters, million), 2007?08 21
Table 15: Functional drinks, India, expenditure per capita (INR), 2003?08 23
Table 16: Functional drinks, India, forecast expenditure per capita (INR), 2008?13 23
Table 17: Functional drinks, India, expenditure per capita ($), 2003?08 24
Table 18: Functional drinks, India, forecast expenditure per capita ($), 2008?13 24
Table 19: Functional drinks, India, consumption per capita (liters), 2003?08 25
Table 20: Functional drinks, India, forecast consumption per capita (liters), 2008?13 25
Table 21: Analysis of the Indian political landscape 27
Table 22: Analysis of the Indian economy 32
Table 23: Global working age population (15–59 years) 33
Table 24: Untapped market potential in India across select consumer goods 38
Table 25: Investment performance of India’s lagging states 41
Table 26: Analysis of the Indian social system 42
Table 27: Mid-year population by age (millions) in 2006 44
Table 28: Life expectancy at birth in India, 2000–10 47
Table 29: Analysis of the Indian technological landscape 49
Table 30: Average annual salaries for researchers across countries 51
Table 31: R&D incentives provided by the Indian government 52
Table 32: Analysis of the Indian legal landscape 56
Table 33: Analysis of Indian environmental landscape 63
Table 34: India population, by age group, 2003?08 (millions) 68
Table 35: India population forecast, by age group, 2008?13 (millions) 69
Table 36: India population, by gender, 2003?08 (millions) 69
Table 37: India population forecast, by gender, 2008?13 (millions) 70
Table 38: India nominal GDP, 2003?08 (INRbn, nominal prices) 70
Table 39: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 70
Table 40: India real GDP, 2003?08 (INRbn, 2000 prices) 71
Table 41: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 71
Table 42: India real GDP, 2003?08 ($bn, 2000 prices) 71
Table 43: India real GDP forecast, 2008?13 ($bn, 2000 prices) 72
Table 44: India consumer price index, 2003?08 (2000=100) 72
Table 45: India consumer price index, 2008?13 (2000=100) 72
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