Functional Drinks Market in Taiwan to 2014 (Soft Drinks)

Introduction

Functional Drinks Market in Taiwan to 2014 (Soft Drinks) is a comprehensive resource for functional drinks market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Taiwanese functional drinks market.

Features and Benefits

• Identify key market segments by analyzing market size data for the functional drinks market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the functional drinks market in Taiwan and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The functional drinks market in Taiwan increased at a compound annual growth rate of 2.2% between 2004 and 2009.
• The energy drinks segment led the functional drinks market in Taiwan in 2009, with a share of 55.2%.
• The leading player in functional drinks market in Taiwan is Red Bull Gmbh.

Key questions answered

• Which will be the fastest growing segment within the functional drinks market in Taiwan?
• How will the forecast growth differ from the historic growth exhibited by the functional drinks market in Taiwan?
• Which company accounted for the largest share of the Taiwanese functional drinks market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: functional drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Functional Drinks 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Functional drinks, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: Functional drinks, Taiwan, category growth comparison, by value, 2004?14 13
Figure 3: Functional drinks, Taiwan, volume by segment (liters, million), 2004?14 16
Figure 4: Functional drinks, Taiwan, category growth comparison, by volume, 2004?14 16
Figure 5: Functional drinks, Taiwan, company share by volume (%), 2008?09 18
Figure 6: Functional drinks, Taiwan, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Functional drinks category definitions 3
Table 2: Functional drinks distribution channels 4
Table 3: Functional drinks, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: Functional drinks, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: Functional drinks, Taiwan, value by segment ($m), 2004?09 12
Table 6: Functional drinks, Taiwan, value forecast by segment ($m), 2009?14 12
Table 7: Functional drinks, Taiwan, volume by segment (liters, million), 2004?09 14
Table 8: Functional drinks, Taiwan, volume forecast by segment (liters, million), 2009?14 15
Table 9: Functional drinks, Taiwan, brand share by volume (%), 2008?09 17
Table 10: Functional drinks, Taiwan, volume by brand (liters, million), 2008?09 17
Table 11: Functional drinks, Taiwan, company share by volume (%), 2008?09 19
Table 12: Functional drinks, Taiwan, volume by company (liters, million), 2008?09 19
Table 13: Functional drinks, Taiwan, distribution channels by volume (%), 2008?09 20
Table 14: Functional drinks, Taiwan, volume by distribution channel (liters, million), 2008?09 20
Table 15: Functional drinks, Taiwan, expenditure per capita (NT$), 2004?09 22
Table 16: Functional drinks, Taiwan, forecast expenditure per capita (NT$), 2009?14 22
Table 17: Functional drinks, Taiwan, expenditure per capita ($), 2004?09 23
Table 18: Functional drinks, Taiwan, forecast expenditure per capita ($), 2009?14 23
Table 19: Functional drinks, Taiwan, consumption per capita (liters), 2004?09 24
Table 20: Functional drinks, Taiwan, forecast consumption per capita (liters), 2009?14 24
Table 21: Taiwan population, by age group, 2004?09 (millions) 25
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 26
Table 23: Taiwan population, by gender, 2004?09 (millions) 26
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 27
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 27
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 27
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 28
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 28
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 29
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 29


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