Functional Drinks in Portugal

Introduction

Functional Drinks in Portugal industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal functional drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The functional drinks market consists of the retail sale of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The functional drinks market in Portugal generated total revenues of $84.4 million in 2010, representing a compound annual growth rate (CAGR) of 3.3% for the period spanning 2006-2010.

*Energy drinks sales proved the most lucrative for the Portuguese functional drinks market in 2010, generating total revenues of $57.8 million, equivalent to 68.4% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 3% for the five-year period 2010-2015, which is expected to lead the market to a value of $98 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Portugal

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Portugal

Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Portugal functional drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Portugal economy

Key Questions Answered

What was the size of the Portugal functional drinks market by value in 2010?

What will be the size of the Portugal functional drinks market in 2015?

What factors are affecting the strength of competition in the Portugal functional drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Portugal's functional drinks market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Red Bull Gmbh 23
The Coca-Cola Company 24
Otsuka Pharmaceutical Co., Ltd. 30
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Portugal functional drinks market value: $ million, 2006–10(e) 10
Table 2: Portugal functional drinks market volume: million liters, 2006–10(e) 11
Table 3: Portugal functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Portugal functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Portugal functional drinks market share: % share, by volume, 2010(e) 14
Table 6: Red Bull Gmbh: key facts 23
Table 7: The Coca-Cola Company: key facts 24
Table 8: The Coca-Cola Company: key financials ($) 27
Table 9: The Coca-Cola Company: key financial ratios 28
Table 10: Otsuka Pharmaceutical Co., Ltd.: key facts 30
Table 11: Portugal functional drinks market distribution: % share, by volume, 2010(e) 32
Table 12: Portugal functional drinks market value forecast: $ million, 2010–15 33
Table 13: Portugal functional drinks market volume forecast: million liters, 2010–15 34
Table 14: Portugal size of population (million), 2006–10 35
Table 15: Portugal gdp (constant 2000 prices, $ billion), 2006–10 35
Table 16: Portugal gdp (current prices, $ billion), 2006–10 35
Table 17: Portugal inflation, 2006–10 36
Table 18: Portugal consumer price index (absolute), 2006–10 36
Table 19: Portugal exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Portugal functional drinks market value: $ million, 2006–10(e) 10
Figure 2: Portugal functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: Portugal functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Portugal functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Portugal functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the functional drinks market in Portugal, 2010 15
Figure 7: Drivers of buyer power in the functional drinks market in Portugal, 2010 16
Figure 8: Drivers of supplier power in the functional drinks market in Portugal, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the functional drinks market in Portugal, 2010 18
Figure 10: Factors influencing the threat of substitutes in the functional drinks market in Portugal, 2010 20
Figure 11: Drivers of degree of rivalry in the functional drinks market in Portugal, 2010 21
Figure 12: The Coca-Cola Company: revenues & profitability 28
Figure 13: The Coca-Cola Company: assets & liabilities 29
Figure 14: Portugal functional drinks market distribution: % share, by volume, 2010(e) 32
Figure 15: Portugal functional drinks market value forecast: $ million, 2010–15 33
Figure 16: Portugal functional drinks market volume forecast: million liters, 2010–15 34


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