Functional Drinks in the United States

Introduction

Functional Drinks in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States functional drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The functional drinks market consists of the retail sale of energy drinks, sport drinks and nutraceutical drinks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The US functional drinks market generated total revenues of $16 billion in 2010, representing a compound annual growth rate (CAGR) of 6.7% for the period spanning 2006-2010.

*Energy drinks sales proved the most lucrative for the US functional drinks market in 2010, generating total revenues of $13.3 billion, equivalent to 83.2% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 3% for the five-year period 2010-2015, which is expected to lead the market to a value of $18.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in the United States

Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States functional drinks market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States functional drinks market by value in 2010?

What will be the size of the United States functional drinks market in 2015?

What factors are affecting the strength of competition in the United States functional drinks market?

How has the market performed over the last five years?

Who are the top competitiors in the United States's functional drinks market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
PepsiCo, Inc. 21
Red Bull Gmbh 26
The Coca-Cola Company 27
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: United States functional drinks market value: $ million, 2006–10(e) 10
Table 2: United States functional drinks market volume: million liters, 2006–10(e) 11
Table 3: United States functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: United States functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: United States functional drinks market share: % share, by volume, 2010(e) 14
Table 6: PepsiCo, Inc.: key facts 21
Table 7: PepsiCo, Inc.: key financials ($) 24
Table 8: PepsiCo, Inc.: key financial ratios 24
Table 9: Red Bull Gmbh: key facts 26
Table 10: The Coca-Cola Company: key facts 27
Table 11: The Coca-Cola Company: key financials ($) 30
Table 12: The Coca-Cola Company: key financial ratios 31
Table 13: United States functional drinks market distribution: % share, by volume, 2010(e) 33
Table 14: United States functional drinks market value forecast: $ million, 2010–15 34
Table 15: United States functional drinks market volume forecast: million liters, 2010–15 35
Table 16: United States size of population (million), 2006–10 36
Table 17: United States gdp (constant 2000 prices, $ billion), 2006–10 36
Table 18: United States gdp (current prices, $ billion), 2006–10 36
Table 19: United States inflation, 2006–10 37
Table 20: United States consumer price index (absolute), 2006–10 37
Table 21: United States exchange rate, 2006–10 37

LIST OF FIGURES
Figure 1: United States functional drinks market value: $ million, 2006–10(e) 10
Figure 2: United States functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: United States functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: United States functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: United States functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the functional drinks market in the United States, 2010 15
Figure 7: Drivers of buyer power in the functional drinks market in the United States, 2010 16
Figure 8: Drivers of supplier power in the functional drinks market in the United States, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the functional drinks market in the United States, 2010 18
Figure 10: Factors influencing the threat of substitutes in the functional drinks market in the United States, 2010 19
Figure 11: Drivers of degree of rivalry in the functional drinks market in the United States, 2010 20
Figure 12: PepsiCo, Inc.: revenues & profitability 25
Figure 13: PepsiCo, Inc.: assets & liabilities 25
Figure 14: The Coca-Cola Company: revenues & profitability 31
Figure 15: The Coca-Cola Company: assets & liabilities 32
Figure 16: United States functional drinks market distribution: % share, by volume, 2010(e) 33
Figure 17: United States functional drinks market value forecast: $ million, 2010–15 34
Figure 18: United States functional drinks market volume forecast: million liters, 2010–15 35


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