TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Coca-Cola Company, The 20
Suntory Limited 25
Red Bull Gmbh 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: New Zealand functional drinks market value: $ million, 2005–09(e) 10
Table 2: New Zealand functional drinks market volume: million liters, 2005–09(e) 11
Table 3: New Zealand functional drinks market segmentation I:% share, by value, 2009(e) 12
Table 4: New Zealand functional drinks market share: % share, by volume, 2009(e) 13
Table 5: Coca-Cola Company, The: key facts 20
Table 6: Coca-Cola Company, The: key financials ($) 23
Table 7: Coca-Cola Company, The: key financial ratios 23
Table 8: Suntory Limited: key facts 25
Table 9: Red Bull Gmbh: key facts 27
Table 10: New Zealand functional drinks market distribution: % share, by volume, 2009(e) 28
Table 11: New Zealand functional drinks market value forecast: $ million, 2009–14 29
Table 12: New Zealand functional drinks market volume forecast: million liters, 2009–14 30
Table 13: New Zealand size of population (million), 2005–09 31
Table 14: New Zealand gdp (constant 2000 prices, $ billion), 2005–09 31
Table 15: New Zealand gdp (current prices, $ billion), 2005–09 31
Table 16: New Zealand inflation, 2005–09 32
Table 17: New Zealand consumer price index (absolute), 2005–09 32
Table 18: New Zealand exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: New Zealand functional drinks market value: $ million, 2005–09(e) 10
Figure 2: New Zealand functional drinks market volume: million liters, 2005–09(e) 11
Figure 3: New Zealand functional drinks market segmentation I:% share, by value, 2009(e) 12
Figure 4: New Zealand functional drinks market share: % share, by volume, 2009(e) 13
Figure 5: Forces driving competition in the functional drinks market in New Zealand, 2009 14
Figure 6: Drivers of buyer power in the functional drinks market in New Zealand, 2009 15
Figure 7: Drivers of supplier power in the functional drinks market in New Zealand, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the functional drinks market in New Zealand, 2009 17
Figure 9: Factors influencing the threat of substitutes in the functional drinks market in New Zealand, 2009 18
Figure 10: Drivers of degree of rivalry in the functional drinks market in New Zealand, 2009 19
Figure 11: Coca-Cola Company, The: revenues & profitability 24
Figure 12: Coca-Cola Company, The: assets & liabilities 24
Figure 13: New Zealand functional drinks market distribution: % share, by volume, 2009(e) 28
Figure 14: New Zealand functional drinks market value forecast: $ million, 2009–14 29
Figure 15: New Zealand functional drinks market volume forecast: million liters, 2009–14 30
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