TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Beijing Easyhome Investment Holding Group Co., Ltd 19
FAVA International Holdings Limited 20
IKEA Group 22
MARKET FORECASTS 24
Market value forecast 24
MACROECONOMIC INDICATORS 25
APPENDIX 27
Methodology 27
Industry associations 28
Related Datamonitor research 28
Disclaimer 29
ABOUT DATAMONITOR 30
Premium Reports 30
Summary Reports 30
Datamonitor consulting 30
LIST OF TABLES
Table 1: China furniture & floor coverings market value: $ million, 2005–09 10
Table 2: China furniture & floor coverings market segmentation I:% share, by value, 2009 11
Table 3: China furniture & floor coverings market segmentation II: % share, by value, 2009 12
Table 4: Beijing Easyhome Investment Holding Group Co., Ltd: key facts 19
Table 5: FAVA International Holdings Limited: key facts 20
Table 6: IKEA Group: key facts 22
Table 7: China furniture & floor coverings market value forecast: $ million, 2009–14 24
Table 8: China size of population (million), 2005–09 25
Table 9: China GDP (constant 2000 prices, $ billion), 2005–09 25
Table 10: China GDP (current prices, $ billion), 2005–09 25
Table 11: China inflation, 2005–09 26
Table 12: China consumer price index (absolute), 2005–09 26
Table 13: China exchange rate, 2005–09 26
LIST OF FIGURES
Figure 1: China furniture & floor coverings market value: $ million, 2005–09 10
Figure 2: China furniture & floor coverings market segmentation I:% share, by value, 2009 11
Figure 3: China furniture & floor coverings market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the furniture & floor coverings market in China, 2009 13
Figure 5: Drivers of buyer power in the furniture & floor coverings market in China, 2009 14
Figure 6: Drivers of supplier power in the furniture & floor coverings market in China, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in China, 2009 16
Figure 8: Factors influencing the threat of substitutes in the furniture & floor coverings market in China, 2009 17
Figure 9: Drivers of degree of rivalry in the furniture & floor coverings market in China, 2009 18
Figure 10: China furniture & floor coverings market value forecast: $ million, 2009–14 24
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