TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Beter Bed Holding N.V. 19
Hoffner Mobelgesellschaft 23
IKEA Group 24
Moebel Walther AG 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
LIST OF TABLES
Table 1: Germany furniture & floor coverings market value: $ million, 2005–09 10
Table 2: Germany furniture & floor coverings market segmentation I:% share, by value, 2009 11
Table 3: Germany furniture & floor coverings market segmentation II: % share, by value, 2009 12
Table 4: Beter Bed Holding N.V.: key facts 19
Table 5: Beter Bed Holding N.V.: key financials ($) 20
Table 6: Beter Bed Holding N.V.: key financials (€) 21
Table 7: Beter Bed Holding N.V.: key financial ratios 21
Table 8: Hoffner Mobelgesellschaft: key facts 23
Table 9: IKEA Group: key facts 24
Table 10: Moebel Walther AG: key facts 26
Table 11: Germany furniture & floor coverings market value forecast: $ million, 2009–14 27
Table 12: Germany size of population (million), 2005–09 28
Table 13: Germany GDP (constant 2000 prices, $ billion), 2005–09 28
Table 14: Germany GDP (current prices, $ billion), 2005–09 28
Table 15: Germany inflation, 2005–09 29
Table 16: Germany consumer price index (absolute), 2005–09 29
Table 17: Germany exchange rate, 2005–09 29
LIST OF FIGURES
Figure 1: Germany furniture & floor coverings market value: $ million, 2005–09 10
Figure 2: Germany furniture & floor coverings market segmentation I:% share, by value, 2009 11
Figure 3: Germany furniture & floor coverings market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the furniture & floor coverings market in Germany, 2009 13
Figure 5: Drivers of buyer power in the furniture & floor coverings market in Germany, 2009 14
Figure 6: Drivers of supplier power in the furniture & floor coverings market in Germany, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Germany, 2009 16
Figure 8: Factors influencing the threat of substitutes in the furniture & floor coverings market in Germany, 2009 17
Figure 9: Drivers of degree of rivalry in the furniture & floor coverings market in Germany, 2009 18
Figure 10: Beter Bed Holding N.V.: revenues & profitability 22
Figure 11: Beter Bed Holding N.V.: assets & liabilities 22
Figure 12: Germany furniture & floor coverings market value forecast: $ million, 2009–14 27
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