TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Conforama 19
IKEA Group 20
Mercatone Uno 22
MARKET FORECASTS 23
Market value forecast 23
MACROECONOMIC INDICATORS 24
APPENDIX 26
Methodology 26
Industry associations 27
Related Datamonitor research 27
Disclaimer 28
ABOUT DATAMONITOR 29
Premium Reports 29
Summary Reports 29
Datamonitor consulting 29
LIST OF TABLES
Table 1: Italy furniture & floor coverings market value: $ million, 2005–09 10
Table 2: Italy furniture & floor coverings market segmentation I:% share, by value, 2009 11
Table 3: Italy furniture & floor coverings market segmentation II: % share, by value, 2009 12
Table 4: Conforama: key facts 19
Table 5: IKEA Group: key facts 20
Table 6: Mercatone Uno: key facts 22
Table 7: Italy furniture & floor coverings market value forecast: $ million, 2009–14 23
Table 8: Italy size of population (million), 2005–09 24
Table 9: Italy GDP (constant 2000 prices, $ billion), 2005–09 24
Table 10: Italy GDP (current prices, $ billion), 2005–09 24
Table 11: Italy inflation, 2005–09 25
Table 12: Italy consumer price index (absolute), 2005–09 25
Table 13: Italy exchange rate, 2005–09 25
LIST OF FIGURES
Figure 1: Italy furniture & floor coverings market value: $ million, 2005–09 10
Figure 2: Italy furniture & floor coverings market segmentation I:% share, by value, 2009 11
Figure 3: Italy furniture & floor coverings market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the furniture & floor coverings market in Italy, 2009 13
Figure 5: Drivers of buyer power in the furniture & floor coverings market in Italy, 2009 14
Figure 6: Drivers of supplier power in the furniture & floor coverings market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the furniture & floor coverings market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the furniture & floor coverings market in Italy, 2009 18
Figure 10: Italy furniture & floor coverings market value forecast: $ million, 2009–14 23
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