1. Summary
2. Methodology
3. 2010: Current state of affairs
- The open Web
- Managed networks and live services
- The new TV services market
4. 2020: Competing distribution channels
- Access: managed networks vs. the open Web
- Devices: connected TVs
- Growing trend: cord-cutting
- Conclusion: new configurations for accessing video content
5. 2020: Changes in the video offering and their effect on viewing habits
- A time of major growth for TV networks’ solutions
- A broad and diverse online selection
- Internet changing viewing habits
- Live TV audience stagnating
- Conclusion: live TV vs. video consumption
6. 2020: Revenue models being re-examined
- Pay-TV the main source of growth
- Fragmented TV audience and shrinking ad revenue
- Online video destroying advertising value
- Do paid online models have a future?
- Piracy anticipating market needs
- Conclusion: a sustainable online model
7. 2020: New programme distribution windows
- Network programming evolving
- Live TV streams under assault
- More and more distribution windows
- Major imbalance in production financing
- Conclusion: the new distribution sequence
8. 2020: A revamped value chain
- Competition over distribution
- Ad brokering: highly coveted by new entrants
- Conclusion: broadcasters’ role being weakened
9. 2020: Long-term outlook
- Scenario 1: "Managed networks win the day”
- Scenario 2: "Advertising goes OTT”
- Scenario 3: "Cord-cutting"
10. 2020: The IDATE scenario
- Based on the three extreme scenarios...
- … IDATE offers its core scenario
11. 2020: revenue sharing
- Changes in how value is shared in the advertising market
- Changes in how value is shared in the pay-TV market
- Conclusion: TV network growth being shaped by how the online industry evolves
[Inhaltsverzeichnis ausblenden]
