The Future Digital Home: New technologies, growth strategies and customer uptake

The Future Digital Home
The digital revolution is now truly under way with many analogue products replaced by digital equivalents. Entertainment, media and technology are now converging as never before. As a result, the living room is set to become the battleground for a new generation of digital products and services. The Future Digital Home is a new management report that investigates technologies - including TVs, PVRs, gaming consoles, Media ‘hub’ PCs, video-on-demand, digital terrestrial TV - in detail, to provide a unique insight into the winners and losers of the digital revolution. It also breaks down each market providing in-depth information and data on the key trends, the drivers and inhibitors, market size, the major players in each ‘digital home’ market and forecasts up to 2010. Examine the ‘digital home’ market, develop successful competitive strategies and avoid potential threats, using the comprehensive analysis in this new report.



Report Highlights
• Which device will become the hub of the digital home?
• How will digital content be consumed in the future?
• Which digital TV services delivery channel will be most successful?
• Can video-on-demand and PVRs work effectively together?
• How large will the market for IPTV be by 2010?
• Which gaming console will win the battle for the living room?
• How will new digital services and products impact on advertising revenue?


[Studien Infos ausblenden]

The Future Digital Home
Executive Summary 10
The digital revolution 10
Digital delivery: Consumer broadband penetration 11
Wireless home networking 12
Digital TV: Leading the digital revolution 13
HDTV: Digital TV differentiator 14
PVRs: Digital TV differentiator 15
Video on demand 16
IPTV: The battle for the living room 17
Next-generation games consoles: The hub of the digital home? 18
Chapter 1 The digital revolution 22
Summary 22
Introduction 23
The analog-to-digital conversion 23
Digital convergence: Visions of the digital home 25
TV and DVD at the heart of the digital revolution 27
Next generation games consoles 28
Recent developments and the future 29
Chapter 2 Digital delivery: Consumer
broadband penetration 32
Summary 32
Market overview 33
Market context 34
Market sizing 35
Digital subscriber line (DSL) 35
Cable broadband 36
Other broadband technologies 37
Conclusions 38
Develop a narrowband strategy 39
Invest in security services 39
Scale up in the call centers 39
Refresh and upgrade the product portfolio 40
Develop partnerships to build brands 40
Service bundles 40
Market winners will be decided shortly 40
Chapter 3 Wireless home networking 42
Summary 42
Market overview 43
Market context 45
Music the leading rich media content driver 45
Mainstream and new CE vendors already targeting this market 46
Video sharing via wireless home networks 46
PC versus STB: Which will dominate the home network? 47
Conclusions 49
Key structural issues 49
Content owners to insist on digital rights management 50
The next generation wireless standard? 50
Changes on the horizon for the consumer mindset 51
Europe to be a larger market than the US 52
Music driving media usage now, video will soon 52
Chapter 4 Digital TV: Leading the digital
revolution 54
Summary 54
Introduction 55
Market overview 56
Digital cable 59
Digital satellite 60
Digital terrestrial television (DTT) 61
Market sizing 62
Digital TV in Europe 62
Digital TV in the US 63
Conclusions 64
IPTV 64
IPTV – friend or foe? 64
Chapter 5 HDTV: Digital TV differentiator 68
Summary 68
Introduction 69
Market overview 69
HDTV in the US 69
European HDTV 71
HD services unlikely via DTT in the short term 72
Market sizing 73
Revenue opportunities 74
Conclusions 75
Chapter 6 PVRs: Digital TV differentiator 78
Summary 78
Market overview 79
Market sizing 81
Conclusions 83
Will European pay-TV providers offer PVRs in place of standard STBs? 83
Potential for expansion into the FTA sector 84
Network PVR services have potential 84
Chapter 7 Video on demand 88
Summary 88
Introduction 89
NVOD 90
SVOD 90
PC-based VOD 91
Market overview 91
Cable holds the VOD advantage 93
Demand for VOD is growing 95
Market challenges 95
Consumer education needed to boost usage 95
More content = more usage 96
VOD still faces stiff competition 96
DVD/video sales and rental remain crucial to movie studios 96
PVR & VOD in harmony? 98
P2P threatens content security 99
Considerable investment in VOD technology required 99
Conclusions 101
Chapter 8 IPTV: The battle for the living
room 104
Summary 104
Introduction 105
Market context 106
Can telcos succeed in the pay-TV environment? 107
Market sizing 108
Conclusions 111
Security 111
Chapter 9 Next-generation games consoles:
The hub of the digital home? 114
Summary 114
Introduction 115
Market context 116
Online gaming 117
Games consoles 118
Next-generation games consoles 119
Market analysis 121
Next-generation games consoles battle for the living room 121
Pricing strategies 123
Nintendo Wii 123
Sony PS3 and Microsoft Xbox battle for the living room 125
Online gaming strategies 126
Sony 126
Nintendo 127
Microsoft 128
Online services 129
Connectivity 130
Commercial download services 130
Messaging / Internet access and online content 130
Online gameplay 130
Market sizing 131
By console 131
By region 133
Active online users by console 134
Conclusions 136
Exploiting the ‘long tail’ 136
Alternative revenue generation strategies 137
Online gaming and advertising 137
Micropayment models for increasing revenue 138
New revenue generation tactics 138
Consolidation of the publishing industry 139
In-game advertising 140
Conclusions 140
Index 142

[Inhaltsverzeichnis ausblenden]

Table 2.1: DSL household penetration by country, 2006 to 2008 35
Table 2.2: Cable broadband household penetration by country, 2006 to 2008 36
Table 2.3: Household penetration of other broadband technologies by country to 2008 38
Table 4.4: Digital TV growth in Europe, 2006-2009 62
Table 4.5: Digital TV growth in the US, 2006-2009 63
Table 9.6: Console installed base forecast, 2006-2010 132
Table 9.7: Regional split for console uptake, 2010 133
Table 9.8: Active online user base by console, 2006 – 2010 135


Figure 1.1: Digital convergence – becoming a reality 25
Figure 1.2: Functions of home networks 26
Figure 1.3: Growth drivers for TV demand 28
Figure 3.4: Wireless Internet access the key home networking driver today 43
Figure 3.5: Wireless home networking and media sharing, 2005-2009 44
Figure 3.6: The basic infrastructure for a wireless PC/Internet radio 45
Figure 4.7: Digital TV market development comparison, 2005-2010 56
Figure 4.8: Digital TV uptake comparison: Europe vs. the US, 2005-2010 58
Figure 5.9: High definition households in Europe and the US, 2006-2010 73
Figure 6.10: PVR households in Europe and the US, 2006-2010 81
Figure 8.11: IPTV uptake comparison: Europe vs. the US, 2005-2010 109
Figure 9.12: Next-generation console comparison 121
Figure 9.13: Comparing strengths of next-generation consoles 122
Figure 9.14: Console pricing strategies, 1985 – 2006 123
Figure 9.15: Comparison of online services for next-generation consoles 129
Figure 9.16: Console installed base forecast, 2006-2010 131
Figure 9.17: Installed base by region, 2010 133
Figure 9.18: Active online user base by console, 2006 – 2010 135
Figure 9.19: Exploiting the long-tail: the push for digital distribution 136


[Tabellenverzeichnis ausblenden]