Future IT Trends and Projects: Russia Public Sector (Industry Focus)

Russia is relatively new to the adoption of IT. Therefore, public sector adoption of IT solutions has been sluggish until recently. The government is eager to implement its eGoverment program to provide better public services to its citizens. Russia is also enthusiastic about its own IT industry and has many initiatives to foster and promote innovation to make Russia a global leader in IT.

Report Highlights
This brief analyzes current trends in the Russian public sector related to technology projects and initiatives.

This report includes detailed information on important vendors in the government, education and healthcare sectors in Russia as well as current IT projects underway. In addition, this industry focus report provides demographic and macroeconomic data necessary to evaluate international opportunities.
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Fairtrade products have grown in popularity in the UK in line with ethical consumerism 2
Cafédirect was the first Fairtrade certified coffee in the UK 2
The company began producing ethically sourced coffee before the Fairtrade mark existed, highlighting its longstanding ethical focus 2
Cafédirect undertakes the Gold Standard Programme to help it maintain producer standards and product quality 3
Public listing in 2004 highlights the company's aim to be a profitable as well as ethical business 4
Cafédirect capitalizes on the Fairtrade/organic crossover with new launches 5
Organic products have risen in popularity in line with Fairtrade growth 5
The company's first organic coffee was launched in 1999, followed by tea in 2001 6
Further organic launches have been hindered by the timely process of gaining certification 7
Cafédirect utilizes numerous distribution channels to help sales growth 7
Church halls and charity bodies are long-serving customers 7
The mainstreaming of Fairtrade is highlighted by the sale of Cafédirect in Costa Coffee, the first coffee chain in the UK to sell Fairtrade coffee 8
Cafédirect opened a café in London in 2006 8
Sainsbury is an important Cafédirect partner 8
Cafédirect has launched a coffee variety only for sale in Sainsbury, highlighting their close alliance 8
Cafédirect products are key beacon brands in Sainsbury Fairtrade aisle 9
Sainsbury is the UK's leading retailer of Fairtrade products, whose own-label brands could pose a threat to Cafédirect 9
Competition is growing among Fairtrade products, leading Cafédirect to enhance its marketing efforts 9
The rise in private label Fairtrade products threatens Cafédirect's business 9
Cafédirect claims to be more ethical than most by having all of its brands certified Fairtrade 10
Cafédirect undertook a major brand relaunch in 2006 to help unify the brand look and aid its competitiveness 10
APPENDIX 12
Case study series 12
Methodology 12
Secondary sources 12
Further reading 12
Ask the analyst 12
Datamonitor consulting 12
Disclaimer 13
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Table 1: Enterprise Software Sales in Russia, Public Sector and Healthcare, 2007-2012, US$ m 10
Table 2: Software Sales by Technology in Russia, Public Sector and Healthcare, Total, 2007-2012, US$ m 11
Table 3: Hardware Sales in Russia, Public Sector and Healthcare, 2007-2012, US$ m 12
Table 4: Hardware Sales by Technology in Russia, Public Sector and Healthcare, Total, 2007-2012, US$ m 13
Table 5: IT Services Revenue in Russia, Public Sector and Healthcare, 2007-2012, US$ m 14
Table 6: IT Services Revenue in Russia, Public Sector and Healthcare, Total, 2007-2012, US$ m 15
Table 7: Statistics about IT usage in Russia and Europe & Central Asia, 2005 16
Table 8: Demographics and Key Economic Information about Russia, 2007 18

Figure 1: Enterprise Software Sales in Russia, Public Sector and Healthcare, 2007-2012 10
Figure 2: Enterprise Software Sales by Technology in Russia, Public Sector and Healthcare, Total, 2007-2012 11
Figure 3: Enterprise Hardware Sales in Russia, Public Sector and Healthcare, 2007-2012 12
Figure 4: Enterprise Hardware Sales by Technology in Russia, Public Sector and Healthcare, Total, 2007-2012 13
Figure 5: IT Services Revenue in Russia, Public Sector and Healthcare, 2007-2012 14
Figure 6: IT Services Revenue in Russia, Public Sector and Healthcare, Total, 2007-2012 15
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