TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Activision Blizzard, Inc 21
Electronic Arts Inc. 23
Konami Corporation 28
Ubisoft Entertainment SA 32
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: China games software market value: $ million, 2005–09(e) 10
Table 2: China games software market segmentation I:% share, by value, 2009(e) 11
Table 3: China games software market segmentation II: % share, by value, 2009(e) 12
Table 4: Activision Blizzard, Inc: key facts 21
Table 5: Electronic Arts Inc.: key facts 23
Table 6: Electronic Arts Inc.: key financials ($) 25
Table 7: Electronic Arts Inc.: key financial ratios 26
Table 8: Konami Corporation: key facts 28
Table 9: Konami Corporation: key financials ($) 29
Table 10: Konami Corporation: key financials (JPY) 29
Table 11: Konami Corporation: key financial ratios 30
Table 12: Ubisoft Entertainment SA: key facts 32
Table 13: China games software market distribution: % share, by value, 2009(e) 34
Table 14: China games software market value forecast: $ million, 2009–14 35
Table 15: China size of population (million), 2005–09 36
Table 16: China GDP (constant 2000 prices, $ billion), 2005–09 36
Table 17: China GDP (current prices, $ billion), 2005–09 36
Table 18: China inflation, 2005–09 37
Table 19: China consumer price index (absolute), 2005–09 37
Table 20: China exchange rate, 2005–09 37
LIST OF FIGURES
Figure 1: China games software market value: $ million, 2005–09(e) 10
Figure 2: China games software market segmentation I:% share, by value, 2009(e) 11
Figure 3: China games software market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the games software market in China, 2009 13
Figure 5: Drivers of buyer power in the games software market in China, 2009 15
Figure 6: Drivers of supplier power in the games software market in China, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the games software market in China, 2009 18
Figure 8: Factors influencing the threat of substitutes in the games software market in China, 2009 19
Figure 9: Drivers of degree of rivalry in the games software market in China, 2009 20
Figure 10: Electronic Arts Inc.: revenues & profitability 26
Figure 11: Electronic Arts Inc.: assets & liabilities 27
Figure 12: Konami Corporation: revenues & profitability 30
Figure 13: Konami Corporation: assets & liabilities 31
Figure 14: China games software market distribution: % share, by value, 2009(e) 34
Figure 15: China games software market value forecast: $ million, 2009–14 35
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