TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
GAMES SOFTWARE RETAIL SALES OVERVIEW 5
Games software retail market definition 5
Games software sales overview 6
Games software retail sales value, 2004–09 7
Games software retail sales value, 2009–14 8
GAMES SOFTWARE MARKET SEGMENTATION 10
Market sales analysis by category, 2004–09 10
Market sales analysis by category, 2009–14 12
GAMES SOFTWARE SALES ANALYSIS BY KEY RETAIL FORMATS 14
Retail format definitions 14
Games software sales analysis by key retail formats, overview 17
Games software sales analysis by key retail formats actual, 2004–09 18
Games software sales analysis by key retail formats forecast, 2009–14 19
CONSOLE GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 20
Console games sales analysis by key retail formats, overview 20
Console games sales analysis by key retail formats actual, 2004–09 21
Console games sales analysis by key retail formats forecast, 2009–14 22
PC AND MAC GAMES ANALYSIS BY KEY RETAIL FORMATS 23
PC and Mac games sales analysis by key retail formats, overview 23
PC and Mac games sales analysis by key retail formats actual, 2004–09 24
PC and Mac games sales analysis by key retail formats forecast, 2009–14 25
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 27
LIST OF FIGURES
Figure 1: New Zealand, sales of games software, value ($m), 2004–14 6
Figure 2: New Zealand , sales of games software, value ($m), 2004–09 7
Figure 3: New Zealand, forecast sales of games software, value ($m), 2009–14 8
Figure 4: New Zealand ,sales of games software, value break down by category (%), 2009 10
Figure 5: New Zealand , sales of games software, value break down by category ($m), 2004–09 11
Figure 6: New Zealand , sales of games software, value break down by category (%), 2014 12
Figure 7: New Zealand , forecast sales of games software, value break down by category ($m), 2009–14 13
Figure 8: New Zealand, games software, revenue split by key retail formats (%), 2009 17
Figure 9: New Zealand, console games, revenue split by key retail formats (%), 2009 20
Figure 10: New Zealand, PC and Mac games, revenue split by key retail formats (%), 2009 23
LIST OF TABLES
Table 1: Games software retail market definition 5
Table 2: New Zealand, sales of games software, value ($m), 2004–14 6
Table 3: New Zealand sales of games software, value ($m and NZ$m), 2004–09 7
Table 4: New Zealand, forecast sales of games software, value ($m and NZ$m), 2009–14 9
Table 5: New Zealand, sales of games software, value break down by category ($m), 2004–09 11
Table 6: New Zealand, forecast sales of games software, value break down by category ($m), 2009–14 13
Table 7: (Part 1) Retail format definitions 14
Table 8: (Part 2) Retail format definitions 15
Table 9: (Part 3) Retail format definitions 16
Table 10: New Zealand games software, revenues split by key retail formats ($m), 2004–09 18
Table 11: New Zealand, games software forecast, revenues split by key retail formats ($m), 2009–14 19
Table 12: New Zealand, console games, revenues split by key retail formats ($m), 2004–09 21
Table 13: New Zealand, console games forecast, revenues split by key retail formats ($m), 2009–14 22
Table 14: New Zealand, PC and Mac games, revenues split by key retail formats ($m), 2004–09 24
Table 15: New Zealand, PC and Mac games forecast, revenues split by key retail formats ($m), 2009–14 25
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