TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Activision Blizzard, Inc 19
Electronic Arts Inc. 21
Take-Two Interactive Software, Inc. 26
Konami Corporation 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: South America games software market value: $ million, 2005–09(e) 10
Table 2: South America games software market segmentation I:% share, by value, 2009(e) 11
Table 3: South America games software market segmentation II: % share, by value, 2009(e) 12
Table 4: Activision Blizzard, Inc: key facts 19
Table 5: Electronic Arts Inc.: key facts 21
Table 6: Electronic Arts Inc.: key financials ($) 23
Table 7: Electronic Arts Inc.: key financial ratios 24
Table 8: Take-Two Interactive Software, Inc.: key facts 26
Table 9: Take-Two Interactive Software, Inc.: key financials ($) 28
Table 10: Take-Two Interactive Software, Inc.: key financial ratios 28
Table 11: Konami Corporation: key facts 30
Table 12: Konami Corporation: key financials ($) 31
Table 13: Konami Corporation: key financials (JPY) 31
Table 14: Konami Corporation: key financial ratios 32
Table 15: South America games software market distribution: % share, by value, 2009(e) 34
Table 16: South America games software market value forecast: $ million, 2009–14 35
LIST OF FIGURES
Figure 1: South America games software market value: $ million, 2005–09(e) 10
Figure 2: South America games software market segmentation I:% share, by value, 2009(e) 11
Figure 3: South America games software market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the games software market in South America, 2009 13
Figure 5: Drivers of buyer power in the games software market in South America, 2009 14
Figure 6: Drivers of supplier power in the games software market in South America, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the games software market in South America, 2009 16
Figure 8: Factors influencing the threat of substitutes in the games software market in South America, 2009 17
Figure 9: Drivers of degree of rivalry in the games software market in South America, 2009 18
Figure 10: Electronic Arts Inc.: revenues & profitability 24
Figure 11: Electronic Arts Inc.: assets & liabilities 25
Figure 12: Take-Two Interactive Software, Inc.: revenues & profitability 29
Figure 13: Take-Two Interactive Software, Inc.: assets & liabilities 29
Figure 14: Konami Corporation: revenues & profitability 32
Figure 15: Konami Corporation: assets & liabilities 33
Figure 16: South America games software market distribution: % share, by value, 2009(e) 34
Figure 17: South America games software market value forecast: $ million, 2009–14 35
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