Gardening & Outdoor Living in North America

Datamonitor's Gardening & Outdoor Living in North America industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in North America’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in North America

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Home Depot, Inc. 20
Lowe's Companies Inc 23
Sears Canada, Inc. 27
MARKET FORECASTS 32
Market value forecast 32
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36

LIST OF TABLES
Table 1: North America gardening & outdoor living market value: $ billion, 2005–09(e) 10
Table 2: North America gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: North America gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Home Depot, Inc.: key facts 20
Table 5: Home Depot, Inc.: key financials ($) 21
Table 6: Home Depot, Inc.: key financial ratios 21
Table 7: Lowe's Companies Inc: key facts 23
Table 8: Lowe's Companies Inc: key financials ($) 25
Table 9: Lowe's Companies Inc: key financial ratios 25
Table 10: Sears Canada, Inc.: key facts 27
Table 11: Sears Canada, Inc.: key financials ($) 29
Table 12: Sears Canada, Inc.: key financials (CAD) 29
Table 13: Sears Canada, Inc.: key financial ratios 30
Table 14: North America gardening & outdoor living market value forecast: $ billion, 2009–14 32

LIST OF FIGURES
Figure 1: North America gardening & outdoor living market value: $ billion, 2005–09(e) 10
Figure 2: North America gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: North America gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in North America, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in North America, 2009 15
Figure 6: Drivers of supplier power in the gardening & outdoor living market in North America, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in North America, 2009 17
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in North America, 2009 18
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in North America, 2009 19
Figure 10: Home Depot, Inc.: revenues & profitability 22
Figure 11: Home Depot, Inc.: assets & liabilities 22
Figure 12: Lowe's Companies Inc: revenues & profitability 26
Figure 13: Lowe's Companies Inc: assets & liabilities 26
Figure 14: Sears Canada, Inc.: revenues & profitability 30
Figure 15: Sears Canada, Inc.: assets & liabilities 31
Figure 16: North America gardening & outdoor living market value forecast: $ billion, 2009–14 32


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