Gardening & Outdoor Living in the United States

Datamonitor's Gardening & Outdoor Living in the United States industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in the United States’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in the United States

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Ace Hardware Corporation 19
Home Depot, Inc. 21
Lowe's Companies Inc 24
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: United States gardening & outdoor living market value: $ billion, 2005–09(e) 10
Table 2: United States gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: United States gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Ace Hardware Corporation: key facts 19
Table 5: Home Depot, Inc.: key facts 21
Table 6: Home Depot, Inc.: key financials ($) 22
Table 7: Home Depot, Inc.: key financial ratios 22
Table 8: Lowe's Companies Inc: key facts 24
Table 9: Lowe's Companies Inc: key financials ($) 26
Table 10: Lowe's Companies Inc: key financial ratios 26
Table 11: United States gardening & outdoor living market value forecast: $ billion, 2009–14 28
Table 12: United States size of population (million), 2005–09 29
Table 13: United States gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: United States gdp (current prices, $ billion), 2005–09 29
Table 15: United States inflation, 2005–09 30
Table 16: United States consumer price index (absolute), 2005–09 30
Table 17: United States exchange rate, 2005–09 30

LIST OF FIGURES
Figure 1: United States gardening & outdoor living market value: $ billion, 2005–09(e) 10
Figure 2: United States gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: United States gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in the United States, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in the United States, 2009 14
Figure 6: Drivers of supplier power in the gardening & outdoor living market in the United States, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in the United States, 2009 16
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in the United States, 2009 17
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in the United States, 2009 18
Figure 10: Home Depot, Inc.: revenues & profitability 23
Figure 11: Home Depot, Inc.: assets & liabilities 23
Figure 12: Lowe's Companies Inc: revenues & profitability 27
Figure 13: Lowe's Companies Inc: assets & liabilities 27
Figure 14: United States gardening & outdoor living market value forecast: $ billion, 2009–14 28


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