UK General Insurance Competitor Tracker Q1

Introduction

The UK General Insurance Competitor Tracker Q1 2011 reviews major developments among the leading competitors in the UK general insurance market including AXA, Aviva, RBSI, RSA and Zurich. It includes information on a range of issues including the latest financial reports, new product launches and any changes in strategy

Features and benefits

* Information on business performance, new product developments, acquisition activity, new corporate partnerships and other new trading relationships
* Insight on the following competitors: Aviva, AXA, RBSI, RSA and Zurich

Highlights

RBSI's GWP has declined by 4.1%, from £4,480m in 2009 to £4,298m in 2010, with a similar reduction in Q1 2011 GWP, falling to £1,037m from £1,090m in Q1 2010
In terms of personal lines, Axa has been utilizing Swiftcover's operational capability to develop a low-cost platform to build its direct proposition. Axa has recently launched direct motor insurance and is currently pushing its direct travel insurance products as well
In April 2011, RSA acquired Oak Underwriting, an underwriting agency that specializes in high net worth (HNW) insurance, focusing on the HNW market. This was followed in May by the purchase of Noble Marine Insurance Brokers

Your key questions answered

* Which companies are growing or contracting and any changes in strategy
* New products which your competitors are bringing to market, the main features of these products and the intended target market
* Keep abreast of the insurance company or broker acquisitions that your competitors are making
[Studien Infos ausblenden]

OVERVIEW
Summary
LASTEST FINANCIAL RESULTS AND STRATEGY
Introduction
Aviva, Axa, and RSA all grew in 2010
Aviva showed strong growth in general insurance sales in 2010 and Q1 2011
Aviva's view of the market
Aviva has updated its motor strategy
RBSI declined by 4.3% in 2010 and 4.9% in Q1 2011
RBSI's view of the market
RBSI strategy update
Axa's gross revenues have increased by 6.2% in 2010
Axa's view of the market
Axa strategy update
RSA grew by an impressive 11.1% in NWP, from £2,622m in 2009 to £2,925m in 2010
RSA strategy update
Zurich's book has shrunk by 12%
Zurich's view of the market
Zurich strategy update
DISTRIBUTION
Introduction
Aviva rethinks distribution
Personal insurance accounts for 60% of Aviva's general insurance book
Aviva grows its affinity business
Aviva's commercial insurance products are sold mainly through brokers
Other players have maintained their current channels
Axa distributes its products primarily through brokers, with one-third distributed direct
Zurich's distribution channels have not changed
CUSTOMER FOCUS AND ADVERTISING
Introduction
The top five insurers spent £75m in total in the second half of 2010
Aviva decreased its advertising spend
RBSI is the top spender on advertising
Axa channels its advertising spend through Swiftcover
RSA focuses on personal lines
Zurich continues to build HelpPoint
NEW PRODUCTS AND OTHER DEVELOPMENTS
Introduction
Aviva has expanded its cover to include environmental risks
Aviva looks to provide PPI alternative
RBSI launches into mid net worth with a single all-encompassing product
AXA aims to attract the uninsured with a new travel product
RSA launches new property policy for flats, aimed at SME customers
RSA expands its industry focus
RSA makes e-promise
Zurich launches telematics fleet scheme
APPENDIX
Ask the analyst
Secondary sources
Datamonitor consulting
Disclaimer
[Inhaltsverzeichnis ausblenden]