Gin & Genever in Poland to 2014 (Spirits)

Introduction

This databook provides key data and information on the Gin & Genever in Poland (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The gin & genever category was valued at PLN145.4m ($60.4m) in 2009, representing a CAGR of 6.4% since 2004.
*By the end of 2014, the gin & genever category will be worth PLN210.3m ($87.3m), with an expected CAGR of 7.7% between 2009 and 2014.
*The gin & genever market volume totaled 1.8 million liters in 2009, representing a CAGR of 8% since 2004.
*By the end of 2014, the gin & genever market will total 2.5 million liters, with an expected CAGR of 7% between 2009 and 2014.
*Pernod Ricard is the market leader with a 58.7% share of the market.
Gin & Genever in Poland (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gin & genever 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gin & Genever 9
Value analysis (Polish Zloty), 2004?09 9
Value analysis (Polish Zloty), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32

LIST OF FIGURES
Figure 1: Gin & genever, Poland, value (PLNm), 2004?14 10
Figure 2: Gin & genever, Poland, volume (liters, million), 2004?14 13
Figure 3: Gin & genever, Poland, company share by volume (%), 2008?09 16
Figure 4: Gin & genever, Poland, distribution channels by volume (%), 2008?09 19
Figure 5: Annual data review process 29

LIST OF TABLES
Table 1: Gin & Genever category definitions 3
Table 2: Gin & Genever distribution channels 4
Table 3: Gin & genever, Poland, value (PLNm), 2004?09 9
Table 4: Gin & genever, Poland, value forecast (PLNm), 2009?14 10
Table 5: Gin & genever, Poland, value ($m), 2004?09 11
Table 6: Gin & genever, Poland, value forecast ($m), 2009?14 11
Table 7: Gin & genever, Poland, volume (liters, million), 2004?09 12
Table 8: Gin & genever, Poland, volume forecast (liters, million), 2009?14 13
Table 9: Gin & genever, Poland, brand share by volume (%), 2008?09 14
Table 10: Gin & genever, Poland, volume by brand (liters, million), 2008?09 15
Table 11: Gin & genever, Poland, company share by volume (%), 2008?09 17
Table 12: Gin & genever, Poland, volume by company (liters, million), 2008?09 17
Table 13: Gin & genever, Poland, distribution channels by volume (%), 2008?09 18
Table 14: Gin & genever, Poland, volume by distribution channel (liters, million), 2008?09 18
Table 15: Gin & genever, Poland, expenditure per capita (PLN), 2004?09 20
Table 16: Gin & genever, Poland, forecast expenditure per capita (PLN), 2009?14 20
Table 17: Gin & genever, Poland, expenditure per capita ($), 2004?09 21
Table 18: Gin & genever, Poland, forecast expenditure per capita ($), 2009?14 21
Table 19: Gin & genever, Poland, consumption per capita (liters), 2004?09 22
Table 20: Gin & genever, Poland, forecast consumption per capita (liters), 2009?14 22
Table 21: Poland population, by age group, 2004?09 (millions) 23
Table 22: Poland population forecast, by age group, 2009?14 (millions) 24
Table 23: Poland population, by gender, 2004?09 (millions) 24
Table 24: Poland population forecast, by gender, 2009?14 (millions) 25
Table 25: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 25
Table 26: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 25
Table 27: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 26
Table 28: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 26
Table 29: Poland real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Poland consumer price index, 2004?09 (2000=100) 27
Table 32: Poland consumer price index, 2009?14 (2000=100) 27



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