Gin & Genever in Slovenia to 2014 (Spirits)

Introduction

This databook provides key data and information on the Gin & Genever in Slovenia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The gin & genever category was valued at SIT2,783.1m ($15.4m) in 2009, representing a negative CAGR of 0.9% since 2004.
*By the end of 2014, the gin & genever category will be worth SIT2,740m ($15.1m), with an expected negative CAGR of 0.3% between 2009 and 2014.
*The gin & genever market volume totaled 0.6 million liters in 2009, representing a negative CAGR of 1.8% since 2004.
*By the end of 2014, the gin & genever market will total 0.6 million liters, with an expected negative CAGR of 0.3% between 2009 and 2014.
*Pernod Ricard is the market leader with a 45.7% share of the market.
Gin & Genever in Slovenia (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: gin & genever 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Gin & Genever 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 10
Value analysis (US dollars), 2009?14 10
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company and brand share analysis 13
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Gin & genever, Slovenia, value (SITm), 2004?14 9
Figure 2: Gin & genever, Slovenia, volume (liters, million), 2004?14 12
Figure 3: Gin & genever, Slovenia, company share by volume (%), 2008?09 14
Figure 4: Gin & genever, Slovenia, distribution channels by volume (%), 2008?09 17
Figure 5: Annual data review process 22

LIST OF TABLES
Table 1: Gin & Genever category definitions 3
Table 2: Gin & Genever distribution channels 4
Table 3: Gin & genever, Slovenia , value (SITm), 2004?09 8
Table 4: Gin & genever, Slovenia , value forecast (SITm), 2009?14 9
Table 5: Gin & genever, Slovenia , value ($m), 2004?09 10
Table 6: Gin & genever, Slovenia , value forecast ($m), 2009?14 10
Table 7: Gin & genever, Slovenia , volume (liters, million), 2004?09 11
Table 8: Gin & genever, Slovenia , volume forecast (liters, million), 2009?14 12
Table 9: Gin & genever, Slovenia , brand share by volume (%), 2008?09 13
Table 10: Gin & genever, Slovenia , volume by brand (liters, million), 2008?09 13
Table 11: Gin & genever, Slovenia , company share by volume (%), 2008?09 15
Table 12: Gin & genever, Slovenia , volume by company (liters, million), 2008?09 15
Table 13: Gin & genever, Slovenia , distribution channels by volume (%), 2008?09 16
Table 14: Gin & genever, Slovenia , volume by distribution channel (liters, million), 2008?09 16
Table 15: Gin & genever, Slovenia , expenditure per capita (SIT), 2004?09 18
Table 16: Gin & genever, Slovenia , forecast expenditure per capita (SIT), 2009?14 18
Table 17: Gin & genever, Slovenia , expenditure per capita ($), 2004?09 19
Table 18: Gin & genever, Slovenia , forecast expenditure per capita ($), 2009?14 19
Table 19: Gin & genever, Slovenia , consumption per capita (liters), 2004?09 20
Table 20: Gin & genever, Slovenia , forecast consumption per capita (liters), 2009?14 20



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