Germany B2C E-Commerce Report 2010

1.) Key Findings
- The number of Internet users in Germany reached 44 millions in 2009, accounting for 67% of the total population.
- The number of German Internet shoppers reached 33 million in 2009, accounting for 75% of total Internet users.
- More than 63% of Internet users in Germany accessed the Internet for “Online Shopping” in 2009.
- During the 12 months prior to November 2009, 15 million people had bought online from the category “Fashion and Shoes” in Germany.
- The majority of online shoppers in Germany relies on offline payments like advance payment, invoices, and cash on delivery.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
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5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. TRENDS
• Germany vs. EU Broadband & Internet Usage Indicators, 2004-2008
• Reasons for Internet Access in Germany, in % of Internet Users, 2009
• General Trends in B2C E-Commerce in Germany
• B2C E-Commerce of Clothing and Fashion in Germany
• Growth Potential of the various German Online Consumer Types, 2009
• Value and Number of Online Purchases and Average Spending per Online Purchase in Germany, 2007-2008
• Mobile Device Trends in Germany: Top Mobile Device Families, Top Smartphone Operating Systems
• Mobile Device Trends in Germany: Mobile Content Usage

2. SALES
• B2C E-Commerce, Retail and Distance Selling Sales in Germany, in EUR billion, 2003-2009
• B2C E-Commerce Sales (Goods only) in Germany, in EUR billion, 2001-2009
• B2C E-Commerce Sales of Non-Food Products in Germany, in EUR billion, 2003-2009
• B2C E-Commerce and Travel Sales in selected European Countries, including Germany, in EUR billion, 2014f
• B2C E-Commerce by Country in Europe, including Germany, in GBP billion, 2009 & 2010f

3. SHARES
• B2C E-Commerce Share on total Retail and Distance Selling in Germany, in %, 2003-2009
• Share of Goods and Services on B2C E-Commerce Sales in Germany, in %, 2008-2009

4. PRODUCTS
• Product Category Ranking for E-Commerce by Online Shoppers in Germany, in millions, April 2009
• Breakdown of B2C E-Commerce Sales and Sales Growth in Germany, by Non-Food Segments, in %, 2008-2009
• Top 5 Product Categories ordered Online, by Age Groups in Germany, in %, 2009
• Top 10 Online Products bought by Consumers in Germany, in %, 2008
• Top 10 Online Sales in Germany by Product Category, excl. Services, in EUR million, 2008
• Types of Goods and Services bought Online in Germany, compared to the EU27 Average, in %, Q2 2008

5. USERS / SHOPPERS
• Individuals in Europe using the Internet on average daily or almost every Day, including Germany, in %, Q1 2009
• Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2001-2009
• Forecast of Internet Users (millions) and its Percentage of Country Population in Germany, 2008-2013f
• Internet Usage by Category and Gender in Germany, in %, 2008
• Internet Usage by Category and Age Group in Germany, in %, 2008
• Development of Internet Shoppers (millions) and their Percentage of Internet Users in Germany, in %, 2001-2009
• Number of Online Shoppers in selected European Countries including Germany, in millions, 2014f
• Internet Shoppers in Europe by Gender, including Germany ranked by Total, in %, Q1 2009
• Internet Shoppers in Germany by Age Groups, compared to the EU27 Average, in %, 2008
• Share of Internet Shoppers in Germany, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
• Average Expenditure (in EUR) and Purchasing Frequency of B2C E-Commerce Consumers in Germany, 2008-2009
• Percentage of Households in the EU with Internet Access / Broadband Connections, in %, Q1 2007-Q1 2009
• Total Broadband Subscribers in Germany, compared to USA and the OECD, 2003-June 2008
• Total Broadband Subscribers per 100 Inhabitants in Germany, compared to USA and the OECD Average,2003 -June 2008
• Broadband Subscribers in Germany, by Access Technology, compared to the OECD Average, in %, June 2008
• Daily Internet Access and Broadband Penetration in EU Comparison, 2008

6. PLAYERS
• Leading B2C E-Commerce Players in Germany; by Online Sales in EUR million, 2008
• Leading B2C E-Commerce Players in Germany; by Unique Visitors and Audience Reach, February 2010
• Leading B2C E-Commerce Players in Germany; by Number of Online Shoppers (million), April 2009
• Leading B2C E-Commerce Players in Germany; by Number of Customers (million), 2008
• Leading Shopping Clubs in Germany; by Sales in EUR million, 2009
• Facts about Amazon.de
• Facts about Otto.de
• Facts about Neckermann.de
• Facts about eBay.de

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