Germany Used Car Trade Flow 2010

Introduction

This report highlights the dynamics of the used car market in Germany, examining used car sales volumes, remarketing strategies and distribution volumes by retail channel.

Scope

*In depth analysis of the various remarketing strategies adopted in key sectors including rental, leasing, corporate and manufacturer disposals

*Sales channels covered include franchised dealers, independent dealers and private sales

*Forecasts of the used car market to 2015 including disposal volumes and sales through retail channels

Highlights

The remarketing share of used car sales is increasing due to the growth in corporate and other fleets over the last few years

Companies are continuing to research better and more efficient methods to remarket cars with strong interest in the Internet

Reasons to Purchase

*Keep abreast of the various used car disposal channel developments

*Gain insight into the future growth of the used car market in Germany

*Identify how the major trends and factors influencing the market are affecting your sector and your new business opportunities


Report Highlights

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OVERVIEW 1
Catalyst 1
Summary 1
Executive Summary 2
TABLE OF CONTENTS 4
Table of figures 5
Table of tables 6
Germany - An Overview 7
Developed services sector 8
Developed manufacturing industry 8
Developed automotive market 8
Developed used car market 9
Sophisticated technological infrastructure 10
Developed logistics industry 10
Strong business and trade freedom 11
Increase in VAT 11
Used Car Trade Flow 12
Used car procurement channels 14
Used car sourcing by age 15
Used car trade-ins 16
Analysis of used car disposal routes 18
Rental companies: disposing the newest of the lot using FDs 19
Leasing companies: de-fleeting their cars through IDs 19
Vehicle manufacturers: capitalizing on their own dealer network 19
Corporate: de-fleeting their cars through IDs 19
Franchised dealers: use their own channels and auctions 20
Independent dealers: use their own channels 20
Private individuals: sell mostly to other private individuals 20
Analysis of used car remarketing channels 21
Online remarketing is gaining ground 24
Remarketing strategies of leasing companies 25
Remarketing strategies of dealers 25
Third-party portals 26
Auctions: the hidden ace in the hand of fleet owners for mass disposal 27
Online auction portals 27
Used Car Trade Flow Outlook In Germany 28
Used car market forecast in Germany 28
Used car disposal channel forecast in Germany 29
Franchised dealers 29
Independent dealers 30
Private 31
Online transactions forecast in Germany 32
Franchised dealers 32
Independent dealers 33
Used Car Sales Segmentation In Germany 34
Used car sales in Germany by age 35
Used car sales in Germany by car segment 36
Used car sales in Germany by body style 37
Used car sales in Germany by fuel 38
Key Take Aways 39
Used car trade flow 39
Used car sales segmentation 39
APPENDIX 40
Further reading 43
Ask the analyst 43
Datamonitor consulting 43
Disclaimer 43
List of Tables
Table 1: Definitions 40
Table 2: Over the age of 19 population versus total population (m), along with the respective growth rates (%), in Germany, 2006-15 42
Table 3: Used car sales versus new car sales (m), 2006-15 42
List of Figures
Figure 1: Growth rates of real GDP, private consumption expenditure, disposable income per household and inflation in Germany, 2006-15 7
Figure 2: Used car sales versus new car sales in Germany, along with respective growth rates, 2006-15 9
Figure 3: New car sales versus used car sales in top seven European used car markets, 2009 10
Figure 4: Logistics market value and its ratio to GDP in Germany, 2006-13 11
Figure 5: Holding period of cars before their disposal in Germany, 2009 12
Figure 6: Sourcing for the used car market in Germany, 2009 and 2015 14
Figure 7: Sourcing for the used car market in Germany by age, 2009 15
Figure 8: Share of trade-ins at franchised and independent dealers in Germany, 2009 16
Figure 9: Used car retail sales and trade-ins by disposal channel, as a share of total retail disposals in Germany, 2009 17
Figure 10: Analysis of disposal routes used by major used car disposers in Germany, 2009 18
Figure 11: Disposal channels used by major used car disposers in Germany, 2009 20
Figure 12: Analysis of market shares of used car remarketing channels and their penetration in Germany, 2009 and 2015 21
Figure 13: SWOT analysis of franchised and independent dealers in Germany 22
Figure 14: Franchised dealer versus independent dealer in Germany 23
Figure 15: Online usage for used car purchasing decisions in Germany, 2009 and 2015 24
Figure 16: Online strategies of various channels in Germany 25
Figure 17: Used car sales and parc turn in Germany, 2005-15 28
Figure 18: Used car disposals by franchised dealers in Germany and their market share, 2009-15 29
Figure 19: Used car disposals by independent dealers in Germany and their market share, 2009-15 30
Figure 20: Used car sales by private individuals in Germany and their market share, 2009-15 31
Figure 21: FD online transactions versus non-online transactions in Germany, 2009-15 32
Figure 22: ID online transactions versus non-online transactions in Germany, 2009-15 33
Figure 23: Used car market by age in Germany, 2006-09 35
Figure 24: Used car market by car segment in Germany, 2006-09 36
Figure 25: Used car market by body style in Germany, 2006-09 37
Figure 26: Used car market by fuel in Germany, 2006-09 38
Figure 27: Used car trade flow model 41

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