Introduction
The global animal health industry has shown an increasing trend in the past few years. The market can primarily be classified into two segments, companion animals and food producing animals, with food producing animals or livestock dominating the global market. The global animal health market is not immune to the current economic and financial conditions and therefore it slowed down in 2009.

There has been a global rise in the demand for safe meat and dairy products from healthy livestock, particularly in the developing markets. With the growing affection of owners for their pets which include dogs, cats or horses grows stronger, more and more people are taking steps to ensure that companion animals enjoy a healthy lifestyle. This factor is regarded as the leading growth driver of the global animal health market.

The global picture of the animal health care industry has been presented in the report. Also, the main regions in the industry including the US, Europe, Australia, the UK and India have been discussed, with a special focus on the US. The major trends and the drivers in the US impacting the animal health market have also been analyzed.

Scope
The report also analyses the businesses of the top four players in the global animal health market, along with their strategies for growth. The four players being profiled in the report include Pfizer, Schering-Plough/Intervet, Merial and Bayer.

Reasons to Purchase
Provides input for strategic business planning
Insights on competitive positioning
Identifies business opportunities & challenges
Analyzes market growth and future trends
[Studien Infos ausblenden]

1. Animal Health Care

1.1 Overview
1.2 Animal Health Products-Value Chain Analysis

2. Global Animal Health Market

2.1 Overview

Market Size
Growth Rate
Product Segments
Breakdown by Region

2.2 Market Segments of Animal Health Market

2.2.1 Food Producing or Livestock Animals
2.2.2 Companion Animals

3. Animal Health Market-Regional Analysis

3.1 The US

3.1.1 Overview – Market Size
3.1.2 Trends and Growth Drivers

3.2 Europe

Overview
Sales by Category

3.3 Australia

Overview
Veterinary Expenditure

3.4 The United Kingdom

Overview
Sales by Category

3.5 India

Overview
Market Size & Segments

4. Market Drivers

4.1 Regulations Favor Growth
4.2 Increasing Demand for Animal Protein
4.3 Growing Human-Animal Relation

5. Key Issues

5.1 Increasing Expenditure on Research and Development
5.2 Increasing Consolidation in Animal Health Industry
5.3 Impact of Economic Conditions
5.4 Lack of Proper Workforce

6. Animal Health Market - Competitive Landscape

7. Company Profiles

7.1 Pfizer Inc.

Overview
Key Financials
Business Strategies

7.2 Schering-Plough

Overview
Key Financials
Business Strategies

7.3 Merial
Overview
Key Financials
Business Strategies

7.4 Bayer AG

Overview
Key Financials
Business Strategies

8. Market Outlook

8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
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Animal Health Market-by Region (2009)
Pet Population in the US (2005-2009)
US Pet Ownership Demographic Analysis
European Pet Population (2009)
European Animal Health Sales-by Category (2008)
Number of Cats and Dogs Per 100 of Human Population in Australia (1998-2009)
Australian Consumer Expenditure on Veterinary Services-by Pets (2009)
UK Pet Population (2009)
European Animal Health Market Approximate Sales by Product Type (2005-2009)
Top Ten Companies in Animal Health Market Worldwide (2008)
Leading Animal Health Companies: Focus Areas
Dependent & Independent Variables (2002– 2009)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

Four Ingredients for Overall Quality of Animals
Animal Healthcare-Segments
Veterinary Products-Value Chain
Global Animal Health Market (2002-2009)
Global Animal Health Market-Real and Nominal Growth (2002-2009)
Animal Health Market-Share by Product Group (2009)
Global Animal Health Market-Share by Segments (2009)
Global Livestock Health Market-By Segments (2009)
Global Companion Animal Health Market (2007-2009)
US Animal Health Products Sales (2002-2008)
US Animal Health Market-Share by Segments (2008)
Percentage of Households Owing a Pet in the US (1988-2008)
The US Pet Industry Expenditure (2001-2010E)
Total US Pet Market Expenditure by Category (2008)
Share of the US Pet Insurance Providers (2009)
Pet Care Expenditure-Share by Services in Australia (2009)
European Animal Medicine Market-by Species (2009)
Indian Animal Health Market (2002-2009E)
Indian Animal Health Market-Share by Category (2008)
World Meat (beef & veal) Consumption (2006-2018)
10-year Cumulative Global R&D Investment-by Companies (1998-2008)
M&A Transactions by Top Companies since 2003
Animal Health Market Structure
Global Animal Health Market-Share by Companies (2008)
Pfizer Inc. Revenue by Segments (2009)
Pfizer Animal Health Revenue (2007-2009)
Schering-Plough Revenue-Share by Segments (2008)
Schering-Plough Animal Health Revenue (2007-2009)
Merial Revenue (2005-2009)
Bayer AG Revenue-Share by Segments (2009)
Bayer Animal Health Revenue (2008-2009)
Global Animal Health Market (2009-2014E)
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